Most of us are aware that the world of digital marketing is evolving at a rapid pace, however, not many of us know exactly what this means. The truth is, you wouldn’t want to be left behind, especially if you’re new to this or simply want to continue growing your knowledge.

To ensure you don’t get lost in the hype, let’s take a closer look at what a digital marketing masters degree is and explore the various factors you need to consider before making this important decision.

What Is a Digital Marketing Masters Degree?

A digital marketing masters degree is a type of online certificate that provides you with the knowledge and tools needed to effectively conduct digital marketing campaigns. Most often, these are marketing courses that cover everything from SEO and content strategy to PR and social media marketing. Alternatively, you can complete a digital marketing specialisation that will give you the in-demand skills you need to succeed in this field.

If you’re looking for a university degree that will set you apart from the crowd, consider an Empire State Online certificate. Not only will this give you the chance to learn from highly-experienced faculty, but you’ll also have the chance to connect with over 150,000 other students worldwide and find mentors in your field.

Why Should You Earn a Certificate In Digital Marketing?

Even though we live in a digital world, not many of us are experts in this field. That’s why most people need to go to school to learn digital marketing. In fact, according to HubSpot Blogs research of 2018 US Census data, only 0.7% of the American population has a background in marketing analytics. So if you’re looking to enter the field and don’t have the basics, now might be a good time to learn.

Additionally, if you’re looking to grow your career in digital marketing, you’ll need to look for jobs in your area or online. While some companies might offer placements or hire students directly after they graduate, you might struggle to find a job if you don’t have a formal qualification. Many of the roles in digital marketing are either contract or commission-based, which means you’ll need to be constantly hunting for new clients. As much as you might want to start your own agency one day, you’ll first need to learn the ropes from the industry’s best.

Is A Certificate In Digital Marketing Right For You?

You need to consider your own unique situation before making a decision about whether or not a digital marketing masters degree is right for you. In many cases, the answer is yes, however, if you’re looking for a general introduction to the field, you might want to consider another option.

To begin with, you need to assess your existing knowledge base. If you have little to no knowledge of modern marketing or SEO, for example, you might not be able to make the most of the certificate. Additionally, if you’re looking for a career change or looking to advance your knowledge, you might want to consider a different option. A good place to start would be InfoMagic’s career portal, we’re proud to be a Certified Health & Welfare Professional (CHWP) and offer a wide range of health and social care jobs in residential homes, nursing homes, and hospital settings.

To put things simply, not all certificates are made equal. If you want a general introduction to the field or are looking to advance your career, you might want to consider an InfoMagic certificate or a Careers Plus certificate. For those looking to change their careers or looking to begin their career in a related field, you might want to consider an Empire State Online Digital Marketing certificate.

Where Can I Earn A Certificate In Digital Marketing?

If you’re looking to enter the field of digital marketing, there are many options available to you. You can earn a certificate from an American university through an online program. This way you don’t have to pay for tuition, as most companies will cover it. You can also look into various apprenticeship schemes if you don’t want to go the college route.

Depending on your existing knowledge level and career goals, you might not need a certificate to begin with. However, as the field becomes more specialized, it’ll become harder to find a job without one. With that being said, if you’re looking for a general introduction to the field, you might want to consider another option.

If you’re interested in learning more about a potential career in digital marketing, contact InfoMagic today. We’re proud to be a Certified Health & Welfare Professional (CHWP) and have a variety of jobs available including marketing roles focused on direct response marketing, digital marketing, and search engine optimization.