Email marketing is one of the most effective ways to target customers and engage them with your brand. Marketers use email to send out important updates, gain support for a new product, or even just to stay in touch with customers. Many brands have their own email lists that they monitor and engage with regularly. The key to creating a successful email marketing campaign is to find a way to stand out from the crowd. You can do this by implementing a few simple ideas.
Establish A Clear Objective And Metrics
The first step to creating a successful email campaign is to set a clear objective and then measure your results. What do you hope to see from the campaign? Are you looking to gain more website traffic? Are you trying to generate more leads? Creating a marketing plan with these questions in mind will help you decide what approach to take when designing your email campaign.
Having a clear objective and measuring your results against it will also help you determine the effectiveness of each element you implement in your campaign. For example, if you’re trying to increase website traffic, you’ll want to make sure that your email marketing strategy is driving the right people to your site. To test the effectiveness of a particular campaign, you can look at the metrics that the tool you used collects. These include things like opens, clicks, and bounces – all of which can help you pinpoint what’s working and what needs to be changed.
Make Use Of Technology
The second step to creating a successful email campaign is to make use of technology. Most marketing campaigns these days happen fully online, so you’ll want to make sure that you have a strong online presence. This means that your email marketing needs to be focused on online activities. The most effective campaigns are those that are designed using digital marketing methods and tools.
Online tools like HubSpot, Marketo, and Pardot make it easy to create automated emails that can be sent out automatically without too much effort. You can use these tools to set up email automation sequences that will gradually introduce new products to your audience or remind them of an upcoming event.
If you’re looking to create a more traditional marketing email, you can use tools like MailChimp to craft a basic email that will eventually lead to a shopping cart. With MailChimp, you can set up autoresponders that will send out a weekly digest of blog posts, event announcements, or other types of email marketing content that you’ve published.
Choose A Subject That Everyone Will Recognize
Choosing a subject that everyone will recognize is a great way to get your point across in an email. This will make your campaign stand out among the rest and make your emails more likely to be opened. One way to find a subject that will really grab people’s attention is to look at topics that are current events. If you want to create an awareness campaign around climate change, for example, you can use email to send out a weekly roundup of stories and tips on how to reduce your carbon footprint. The key is to find something that will be uniquely interesting to your audience.
Implement Multiple Forms Of Campaigns
Creating different versions of your email campaign is a great way to engage with your audience and increase the chances of them acting on your message. You can do this by simply adding a form to the end of your email. This could be a sign-up form for your newsletter, a request for a free ebook, or even an offer to purchase a product.
Adding a form to the end of your email opens up the possibility of capturing a subscriber’s email address and nurturing them into a buyer. One of the most famous examples of a multi-step email campaign is the ‘7 Step Email Strategy’ that TRU Convergence used to engage with their subscriber base.
Step one of the strategy is to send out an initial email that introduces the campaign and explains the goals behind it. This is followed by three steps that provide valuable information in exchange for an email sign-up.
The first step is a welcome email that introduces the user to the benefits of the platform and the value they’ll get from using it. The next step is a tutorial email that walks the user through how to use the platform effectively. The third step is an email that confirms their subscription and provides important information about the user’s needs. At the end of the third step, the user is greeted with a final step that includes a request to provide feedback on the content or to let them know about upcoming events. If they don’t provide feedback by the end of the week, they’ll be prompted with a follow-up email.
Adding a form to the end of your email will also make it easier for subscribers to sign up for your mailing list or opt-in to receive important notifications. Another option is to use a service like ConvertKit, which provides a free version that allows you to build and send out automated emails. The beauty of ConvertKit is that it provides you with all the building blocks you need to grow your email list quickly.
Include Calls To Action
The key to getting people to take action is to include calls to action at the end of your email. There are four basic types of calls to action that you can include in your email:
- Sign up for the Newsletter
- Subscribe to the channel
- Buy the product
- Download the free guide
The first call to action in your email should be to sign up for your newsletter. This is the simplest and most effective way to gain new subscribers and engage with an audience. Your first email sign-up should include a ‘subscribe’ button that leads to your newsletter sign-up form. Once you have their email, you can send them valuable information that they’ll appreciate.
The second call to action is to subscribe to your channel. Channels are a great way to connect with potential subscribers and bring them back to your site on a regular basis. The subscribe button on your channel’s home page should lead to a sign-up form where the user can subscribe to your channel. If you want to drive more traffic to your channel, you can include calls to action in the form of ‘+video tutorials’ or ‘+webinars’.
The third call to action is to purchase the product. You can use a tool like Shopify to create online stores that sell physical and digital products. If someone clicks on the ‘Shop now’ button on your product page, they’ll be taken to a store where they can learn more about the product and make a purchase.
The last call to action in your email is to download the free guide. You can use a tool like AWeber to connect with potential subscribers and then follow up with a guide that they’ll appreciate. The beauty of this approach is that you can use a tool like MailChimp to collect emails, connect with potential subscribers, and then send out the guide.
Include These Four Elements In Your Email Marketing Campaign And Your Revenues Will Increase
If you want to start a successful email marketing campaign, you must include the following four elements:
- An objective
- A call to action
Setting these things up in advance will make your email marketing easier to plan and more effective once you get going. You can use tools like HubSpot to easily plan out your entire email marketing campaign. Once you get started, you can use the tool to send out campaigns and then measure the results against your objectives. This way, you’ll know if you’re succeeding or failing in your efforts.