The world of email marketing is changing. Thanks to the rise of the gig economy, and the growth of digital marketing, you can have a perfectly good email marketing strategy without having to own a single piece of hardware.

But that doesn’t mean you need to settle for ‘good’. You can use the following three online software options to craft an incredible email marketing strategy that will work for you.

1. Mailchimps

Mailchimps’ interface makes it simple for beginners to understand and use. The drag-and-drop functionalities help non-technical users quickly set up and send out emails without needing to learn complex functions first. Mailchimps is extremely affordable, starting at just $2.95 per month. Plus, you can get a free trial so you can see how the tool works in practice.

Pros:

• affordable
• intuitive
• simple
• free trial available
• built-in tracking and analytics
• responsive customer care (phone and email)

2. Campaign Monitor

Campaign Monitor is the granddaddy of all email marketing tools. In fact, it was one of the first tools of its kind to allow non-technical users to effectively design and send out their own emails. Back in the day, you’d have to be a programmer or have a lot of computer expertise to make this work for you.

These days, it’s easier than ever to use Campaign Monitor. Simply sign up, enter your email address, and you’re good to go. From there, you can access all the tool’s features through its intuitive interface. You don’t need to be a programmer to figure out how to use it effectively. For example, you can create a simple autoresponder that collects emails from your users.

One of the biggest advantages of using Campaign Monitor is that you get all the features for free. However, it is possible to upgrade to a paid plan and gain access to more advanced features. But for the starting user, the tool is completely free.

Pros:

• free
• intuitive
• responds to all emails
• autosends (can send periodic emails to your list)
• built-in analytics
• integrated with social media
• offers 24/7 customer care
• can be downloaded and used on any device

3. Drip

Drip is the tool you need if you’re looking for an even simpler solution. Similar to Mailchimps, all you need to do is log in with your email address and you’re good to go. From there, you can create a free account or choose a paid plan to get the most out of the tool.

On the cheaper end of the pricing spectrum, you’ll find Drip. For around $2.50 per month, you’ll get 100% off all the features. Plus, you can send unlimited emails and track open and click rates for each message.

Drip is incredibly popular among marketers and small businesses. Simply search for ‘drip reviews’ on the internet, and you’ll find plenty of praise for the tool – and it’s clear to see why.

Pros:

• simplistic design
• user-friendly
• affordable
• track open and click rates for each email
• can be downloaded and used on any device
• offers 24/7 customer care through chat support
• integrated with social media
• uses high-quality HTML templates
• mobile-optimized

Now that you have an idea of the tools available, it’s time to figure out which one(s) you should use for your company.