What to Consider When Choosing an Email Marketing Service

Email marketing is a form of digital marketing that allows businesses to communicate with customers through email. The concept behind email marketing is simple: businesses can send out emails with content that is pertinent to their niche or sector. These emails are then delivered to desktop devices, tablets, and smartphones. The contents of these emails can either be text only or can be accompanied by an attachment, such as a PDF file or Microsoft Word document. Email marketing is a powerful tool for businesses that want to engage with their audience and let them know about the benefits that their product or service offers. However, not every business is able to successfully implement email marketing.

The Rise In Awareness And Interest In Email Marketing

Email marketing is a form of digital marketing that is quite easy to understand. With the ability to reach almost everyone via email, businesses have the opportunity to target an audience that might not have otherwise been reached. In 2019, as more and more people realize the benefits of email marketing, the demand for marketing services increases. People are realizing that email marketing is a simple and cost-effective way to gain interest and build a relationship with existing customers as well as attract potential customers. If your business is looking to expand its reach to new audiences, consider looking into email marketing.

Features Of A Good Email Marketing Service

To attract potential customers and retain existing customers, a business should look for a web-based email marketing service that offers some features. Here are some of the more prominent and useful features that you should look out for:

  • Customizable templates – While it is not essential that a web-based email marketing service offer this feature, it certainly helps. With customizable templates, you are able to design your emails in a way that suits your needs. You can, for example, choose to design your emails in a polished and professional manner or in a more minimalist fashion. The choice is entirely up to you.
  • Scheduling – When designing emails, you must consider how you want them to be delivered. There are two popular methods that you can use to send out email messages: you can either use a web-based tool or you can do it manually. For businesses that want to use email marketing to its fullest, it is essential that they choose a tool that can help them automate the process of sending emails. One of the more prominent web-based tools that can help you automate the process of email marketing is HubSpot. If your business is looking to increase its reach and lower its costs while simultaneously designing its marketing materials, consider using HubSpot.
  • Analytics – To remain competitive, many businesses incorporate analytics into their strategy. Google Analytics is a widely used analytics tool that can be integrated into your website. When designing your emails, it is essential that you look for a web-based email marketing tool that can provide you with detailed analytics on how your campaigns are performing. This way, you can more easily identify the strengths and weaknesses of your strategy and tweak it as needed. In case you are wondering, the best practice for analytics in email marketing is to use a combination of segmentation and targeting. Segment your email list into groups and then target those groups with specific content. If you want to learn more, here are some trusted sources:
  • Ask the expert – If you are stuck for ideas on what features to look out for in a web-based email marketing service, consider asking the experts at Forrst.com. The team at Forrst.com consists of people with extensive experience in the email marketing space. They can provide you with advice on what you should look out for and which services suit your needs best. To get started, click here.
  • Plenty of options – When choosing an email marketing service, you want to make sure that you have options. It would be best to choose a web-based email marketing service that has a reliable and established reputation. If you want to be sure that your business’ emails don’t get flagged as spam by the email servers, it’s essential that you choose a service provider that offers a variety of encryption methods. In case you are wondering, email marketing is a form of digital marketing that requires a lot of work, patience, and a bit of creativity.

Why Should You Choose a Managed Email Marketing Service?

Even though you have the freedom to choose an un-managed email marketing service and design your own templates, it is usually a safer and smarter choice to select a managed service. If you decide to go the DIY route, it is essential that you have the expertise and experience necessary to help you with the design process as well as the technicalities of sending out the emails. In a managed email marketing service, you don’t need to worry about any of this because the professionals have already taken care of it. Selecting a managed email marketing service will, therefore, save you both time and money. Additionally, since you aren’t responsible for sending the emails, you can concentrate on growing your business instead of worrying about the minutiae of your campaign. If you want to learn more, click here to read our in-depth review of Benchmark Email.

What About Budget For Email Marketing?

Budget is always a key consideration when choosing a new marketing service. It is essential that you define your budget and, as much as possible, stick to it. There are, however, instances where you might want to spend a little more than you would for a standard service. If your budget allows it, consider looking into a managed email marketing service that offers some additional perks. Take a look at the comparison below to see what we mean:

The table above compares several prominent email marketing services based on five different criteria: design templates, analytics, scheduling, encryption, and budget. Keep in mind that these are simply guidelines and not rules; you should always go for what is best suited for your needs. For a comparison of similar services with a focus on simplicity, cost, and design, take a look at the table below:

The table above compares several prominent email marketing services based on four different criteria: design templates, scheduling, analytics, and encryption. Keep in mind that these are merely guidelines and not rules; you should always go for what is best suited for your needs. If you want a simple and cost-effective email marketing service, consider looking into a service that offers what you are looking for. For a comparison of similar services with a special focus on design and cost, take a look at the table below: