Starting a career in marketing is a fantastic opportunity, with many job titles to choose from and numerous roles to play. As well as being able to work remotely, you get to explore different industries and be exposed to various techniques and strategies.
If you’re looking for a career in marketing but don’t want to commit to a specific path, here’s a quick list of the best online marketing jobs for beginners.
Google Analytics Account Manager
This is one of the most in-demand roles in digital marketing, and for good reason! Google’s own website says that the role of a Google Analytics account manager is to “help with the development and implementation of business goals and objectives using Analytics.”
Basically, you’ll be working with brands and businesses to understand how people are using their websites and what actions they’re taking on those sites. You’ll also be responsible for tracking these efforts and reporting on the performance of your campaigns in order to convince advertisers to continue their spending on digital advertising and to find new opportunities in emerging platforms.
SEO Account Manager
SEO, or search engine optimization, is a form of digital marketing that can help improve a business’s online presence by ensuring its content is displayed in the right locations — in other words, on the first page of a search engine’s search results.
A lot has changed in the world of SEO since its early days, when SEO account managers were responsible for literally entering key words into a simple database and waiting for search results to come in. Today, the responsibilities of an SEO account manager include everything from strategy to content creation and analysis.
The demand for SEO account managers continues to rise, with the median pay almost 40% higher than it was five years ago. Not only is the field moving forward, but the responsibilities are constantly evolving. In today’s digital sphere, search engines such as Google and Bing have developed algorithms that assess the relevance of a website’s content to a given search query. With this comes an increased focus on the user experience and ensuring that content is easy to find and useful to the person who is seeking it. This is a job for the adventurous, the up-to-date, and the innovative.
Social Media Marketing Manager
If you’ve been keeping up with digital marketing trends, you’ll know that social media has taken over! It wasn’t that long ago that people were solely relying on search engines to find content relevant to their needs, but nowadays everyone is on social media (hence the name!).
The job of a social media marketing manager is to utilize social platforms such as Twitter, Facebook, and LinkedIn to increase a business’s reach and engagement with customers. This can include everything from building a community of fans or followers on social media to growing a business’s brand awareness and reputation.
The demand for social media marketing managers is predicted to rise by 17% over the next three years, with a median income of $64,000 and an average of 32 hours of work per week. Since the role is relatively new, there aren’t many entry-level opportunities available, but that should change in the near future as more and more businesses realize the benefits of a well-executed social media strategy.
Content Marketing Manager
In an ideal world, all of the content a business creates would be perfect for every single one of its target audiences. Unfortunately, that’s not how the real world works. There will always be some content that is better suited for some people than others, and that’s where a content marketing manager comes in.
A content marketer is responsible for finding the right content for different groups of people, creating compelling narratives around that content, and using other platforms to extend the reach of that content as far as possible.
The global content marketing manager job market is growing, with a whopping 94% of organizations saying that they’re experiencing an increase in demand for this type of position. Furthermore, nearly half of the businesses in the United States reported an increase in the number of people seeking content marketing jobs, with almost a quarter claiming they had to advertise their roles because they were unable to fill them.
Not all content marketing roles are created equal, either. Some of the most in-demand jobs in content marketing are:
- Content strategist
- Marketing content developer
- Journalist
- Copywriter
- Product marketer
- Inbound marketing strategist
- Social media strategist
- Content production manager
- Director of content
If you’re looking for a career in content marketing, you should consider the following:
- Developing a strategy to inform the creation and distribution of content across all platforms
- Building and maintaining effective working relationships with journalists, bloggers, and other content creators
- Curate and distribute high-quality content to expand the reach of a business’ brand
- Ensuring that content is easily accessible and relevant to the user
- Executing on-brand marketing activities to build a business’s presence
- Measuring the effectiveness of all marketing campaigns and activities
- Presenting marketing findings and reporting to senior management
Media Planner
A media planner’s primary responsibility is to create and maintain media lists and schedules, while also taking into consideration the platforms and targets of an organization. This includes everything from planning magazine and newspaper advertslots to creating social media content schedules.
Media planners usually start out with an entry-level position in a media or marketing agency then move into a senior role, so the more experience you have, the better. The global media planner job market is predicted to grow by 14% over the next four years, with opportunities emerging in the following industries:
- Newspaper publishing
- Magazine publishing
- Television production
- Radio production
- Web content production
- PR
- Digital marketing
If you’re looking to get into the media planning world, consider the following: