Have you ever considered using email marketing to promote your online gambling business? If so, then you should definitely check out this exciting new trend, because as we’ll discuss in this article, email marketing is a proven way to increase conversion rates and grow your business.
Why Are People Emailing Each Other About Online Casino Games?
As we’ve established, email marketing is a massive trend right now. In fact, according to HubSpot Blogs, 48% of businesses use email marketing, and that number is expected to jump to 56% by 2020. So it should come as no surprise that customers are using email to get the information and discounts they need from businesses they love. And just like that, a business’ email list has just become an essential part of its marketing toolkit.
Why are people emailing each other about online casino games? It’s simple. People enjoy playing these games, so they’ll be happy to get information about them. Also, as a player, when you win big, you want to know what promotions your favorite casino is running. Emailing the casino is the easiest way to get these offers. Finally, let’s not forget about customer support. When you’re playing, you’re bound to experience problems, and you want to be sure the casino you’re dealing with is accessible and willing to help.
How Can Email Marketing Help My Online Casinogame Business?
Email marketing can help your online casino game business in several ways. To start, you can use email to introduce new users to your site. With sign-up forms on your website, you can collect emails addresses of potential customers, and then you can send out a welcome email to these users. Doing this can help generate some sales, because now you have an opportunity to follow up with these people and get them to buy your products or use your services. Email can also be used to send offers and discounts to existing customers, as well as to introduce new products or features that your business offers.
Besides using email to gain new customers, you can also use it to grow your business by building trust and credibility with existing customers. One way of doing this is by offering them great deals and discounts, which is why most businesses prefer to use email over social media to attract and retain customers. Additionally, a huge number of businesses use email marketing to stay in touch with customers, so they can keep them informed about new products, special offers, and anything else that might pique their interest. Finally, email marketing is a great way to get in touch with existing customers when you need to, whether it’s to let them know about a new product you’re releasing, or to simply say “thank you” for their previous business.
How Can I Get Started With Email Marketing?
To get started with email marketing, you’ll first need a list of potential customers. You can create this list by asking for people’s email addresses at the end of a transaction, when they fill out a form, or by getting them to click a link in an email. (We’ll discuss the pros and cons of each of these methods in a little bit.)
Once you have your email list, the next step is to create a schedule to send out your emails. You don’t need to send them all at once, but you should try and send out one or two emails per week. If you’re able to, it’s recommended that you send out a drip-feed of emails, so your customers get used to receiving emails from you, and eventually start preferring your email over others.
Here’s a quick tutorial to get you started with email marketing:
1. Create a list of potential customers.
The first step in creating an email marketing campaign is to get a list of potential customers. You can do this in a few different ways, but we’ll discuss two of the most common ones below.
The first way is to get people to sign up for your email list. When they do this, they’ll be given an invite to your website, where they’ll have the chance to explore more about your business, learn about upcoming promotions, and gain access to customer support if they need it. So basically, getting people to sign up for your email list is a great way to gain credibility with future customers, and it’ll also provide you with a steady stream of potential sales.
The other way of getting a list of potential customers is by getting them to click a link in your email. This is typically done by offering your customers some sort of deal, such as a freebie, a discount, or an exciting new service. Whatever it may be, people love getting offers via email, so you’ll probably get a click-through rate that’s pretty high. (We’ll discuss the pros and cons of getting people to opt-in for your email list in a bit.)
Now that you have your email list, the next step is to create a schedule to send out your emails. You don’t need to send out the emails all at once, but it’s often recommend that you send out a drip-feed of emails, so your customers get used to receiving emails from you, and eventually start preferring your email over others.
2. Choose a template.
The next step is to choose a template for your emails. There are a variety of pre-made templates you can use, or you can create your own. We recommend the latter. As you might expect, you can use email templates to make your life a bit easier, and they’re also a great place to put time-saving shortcuts, such as form fields that automatically fill in the information you need. Plus, with a little customization, you can make the template fit your needs completely.
3. Add subject lines that grab attention.
Once you have your template, the next step is to put your best foot forward with some great subject lines. To do this, add a few lines that are enticing enough to make your customers open the email, but not so tempting that they feel like they’re being sold to. Of course, you want to make sure your emails are always professional, but you can add a touch of humor here and there, as long as it’s relevant to your topic. (We’ll discuss how to write a winning email subject line in a bit.)
4. Craft an interesting email message.
With your email template chosen and your subject line crafted, it’s time to craft an interesting email message. This is a lot easier said than done, but you can use a tool like MailChimp to help you out. With MailChimp, you can simply copy and paste your email template, and then begin typing your message. As you type, MailChimp will present you with matching terms and suggestions.
With your message complete, take a moment to read it over. Everything you typed should make perfect sense, and there should be no doubts in your customers’ minds as to what you’re saying. Also, make sure that there are no spelling mistakes, because if there are, you’ll never be able to keep up with correcting them. Once you’re satisfied that everything’s perfect, hit “send.”
5. Measure the success of your campaign.
The last step in creating an email marketing campaign is to measure the success of your campaign. To do this, you need to take into consideration a variety of factors, such as:
- The number of sign-ups you received for your email list.
- The number of people who opened the email.
- The number of people who clicked a link in the email.
- The amount of time it took for the email to generate interest.
- The number of people who downloaded a freebie or item offered in the email.
- Whether or not the email prompted a call to action, such as a sign-up, a purchase, or an inquiry.
- Whether or not the email prompted a visit to your website.
By using these metrics, you can then refine your strategy and adjust as needed. If you’re able to, it’s recommended that you try out different email marketing techniques and see which one yields the best results.
The Pros And Cons Of Getting People To Sign Up For Your Email List
One of the things to consider when getting people to sign up for your email list is the pros and cons of doing so.