So you’ve decided to get serious about email marketing and want to start building a list of subscribers who want to hear from you regularly? Whether you are an experienced marketer or a complete noob, you’re in the right place! In this blog post, we will teach you everything you need to know about creating a marketing drip campaign that will grow your email list.
Set A Budget
Before you get started, it is important to set a budget. Marketing is a costly business and you’ll want to be sure you can afford to spend money on a marketing campaign. Setting a budget can be difficult. You’ll want to set a spending limit but you don’t want to limit your ideas. Before you make any big purchases, especially a web hosting plan, make sure you’ve set aside enough money. Otherwise, you may end up spending money on unnecessary extras.
Decide On Your Target Audience
Now that you have a rough idea of your budget, it’s time to figure out your target audience. The best way to do this is to sit down and make a list of all the people you think might be interested in your content. Maybe you’ll want to create a guide for photography beginners or a blog post about fashion trends. Whatever you’re writing about, you’ll want to think of someone who might be interested in your content. This way, you’ll ensure you’re reaching your target audience and are less likely to waste your time writing content for people who aren’t interested in your products or offering.
Determine The Length Of Your Campaign
Once you’ve set your budget and have compiled a shortlist of your target audience, it’s time to figure out how long you want to keep up this pattern of communication. The answer to this question is somewhat complicated. It depends on a lot of variables. For example, is this a short-term campaign or do you want to keep up this level of communication for the long term? There are pros and cons to both options. A long-term drip campaign can end up being a bit more expensive than a short-term campaign but you’ll be able to engage with your audience for much longer. On the other hand, a short-term campaign will likely result in you having to reestablish contact with your audience often which can be tricky if your budget allows for only one-off mailings.
Choose The Type Of Content You’ll Use
Depending on the stage you’re in with your email marketing campaign, you might want to consider which type of content you’ll use. You have three basic choices here:
- Educational
- Interactive
- Transactional
If you’re just getting started or if your budget allows you to experiment with different content types, go for it! But eventually, you’ll want to settle on one of these three choices. Choosing the proper content type can be tricky. If you go with educational content, you’ll want to make sure that the information you’re sharing is of value. If you go with transactional content, you’ll want to keep the email as short and concise as possible. If you go with interactive content, you’ll want to make sure that your audience has the tools they need to execute your idea. Once you’ve picked your content type, it’s time to move on to the next step.
Determine The Distribution Channels
Now that you have your content, it’s time to figure out where you’re going to send it to. You have several options here:
- Social media
- Print media
- Online trade show banners
- And Much More
Doing research into the best distribution channels for your content can be tricky. You don’t want to send your content to channels where your target audience doesn’t congregate or subscribe to. For example, if you’re writing about food, sending your content to a vegetarian magazine might not be the best idea. On the other hand, if you’re writing about fashion, sending your content to a popular fashion magazine could be a pretty smart move. In addition to this, you want to make sure that the channel you’re using is reputable. If you do a little bit of research and find out that the channel is reputable, it’s time to move on to the next step.
Make An Outline
Writing a detailed outline before you start you writing process is essential. It will help you keep your content organized and make it much easier to follow. If you’ve ever read a book that wasn’t organized properly, you know how difficult it can be to follow the story line. Writing an outline will also make it much easier to follow your thoughts while writing and ensure you don’t forget anything. You can either use a paper or electronic copy of the outline. If you’re writing a brief, you can even use a simple Word doc as an outline. Just make sure you keep it short. An outline will help you plan out the following steps:
- Research
- Create
- Send
- Measurement
- And Much More
Writing an outline can be tricky. Some writers find that it helps them to jump into the writing process. Simply thinking about each step as you go along ensures that you don’t get lost in the details. Once you’ve finished planning out your outline, it’s time to move on to the next step.
Establish Some Metrics
If you’re new to internet marketing, it can be tricky to figure out how much success you’re having without any metrics to compare it to. The best way for you to establish some metrics is to sit down and make a habit of measuring the results of your email campaign. You can do this by taking note of the actions you take after sending out each email. For example, did you get a spike in sign-ups from a specific email or did everyone sign up for your email list at the same time? Being able to track the results of your email campaign is essential for making informed decisions about your future campaigns. In addition to this, keeping track of your metrics will also allow you to determine the effectiveness of each campaign and whether or not a particular effort is worth continuing.
Choose The Right Time
Depending on your product and target audience, there might be certain days and times when it’s better to send out your email campaign. It’s important to research this thoroughly before you make any plans. There are always specific times and days when it’s better to send out an email blast. For example, if you’re selling fashion accessories and you want to target female customers, you might want to send your campaign out on Thursday nights when most women have their makeup done and are heading to dinner or drinks with their girlfriends. Or, if you’re selling travel products, you might want to target customers in the UK market during the peak season, when more people are traveling and have extra money to spend.
Choosing the right time for your email blast can be tricky. Just remember to do your research and make sure you’re sending your email blast at the right time. If you find that there are days and times when it’s ideal to send out an email, you can’t go wrong!
The Perfect Way To Send Out An Email
Whether you’re just starting out or you’re already a seasoned marketer, you’ll want to make sure you do everything by the book. Following the guidelines here will ensure that your email marketing campaign is as effective as possible. It can be difficult to get everything done independently. For this reason, using a reputable email marketing software can make the entire process a lot easier. Checking off all the boxes on this list will help you build a successful email marketing campaign.