Email is one of the most effective and efficient ways to communicate. In times past, people mainly used email to send long letters to each other. Nowadays, with the invention of the email, people can use it for quick communications such as emails. This is both convenient and effective. In terms of marketing and sales, using email is a tried and true method. It is relatively cheap to send out mass emails, and they usually reach many people, which is important, especially for marketing. It would be impossible to have a successful business while ignoring the power of email.

Personal

The personal email is used to communicate with one person. It is usually a quick message to tell someone that you have received their email or to ask them if they are available to chat. On the receiving end, the personal email is either read or deleted depending on the person’s preference. However, for marketing purposes, a typical personal email might include the following:

• An introductory paragraph that welcomes the reader.
• An outline of the content (the “meat” of the email).
• A call-to-action that encourages the reader to take action (e.g., “Click here to read more about the newest product from XYZ company.”).
• A quote that embodies the essence of the content (a short motto or a saying that encapsulates the subject matter of the email).
• A signature that identifies the sender (e.g., a person’s name, company logo, or email address).

If you are sending this email to someone you’ve never met before, you should include your own name along with the rest of the content. This way, the reader knows that you are personally responsible for the content (e.g., the email is not impersonal “spam”).

Industrial

The industrial or company email is often used to communicate within an organization. It is also utilized to communicate between different departments or locations of the same company. The primary purpose of an industrial email is to disseminate important information to the entire organization efficiently and in a timely manner. In terms of marketing, a typical industrial email might include the following:

• An introductory paragraph that welcomes the reader.
• An outline of the content (more info).
• A call-to-action that encourages the reader to take action (e.g., “To learn more about the XYZ product, click here.”).
• A signature that identifies the sender (e.g., a person’s name, company logo, or email address).
• A quote that embodies the essence of the content (a short motto or a saying that encapsulates the subject matter of the email).

As with the other examples, if you are communicating with someone you’ve never met before, you should include your own name along with the rest of the content. This way, the reader knows that you are personally responsible for the content (e.g., the email is not impersonal “spam”).

Educational

The educational or university email is often used to disseminate important information to the entire university community. It is also utilized to communicate between teachers and students within the same university. The primary purpose of an educational email is to enhance students’ quality of life and to inform them of relevant information. In terms of marketing, a typical educational email might include the following:

• An introductory paragraph that welcomes the reader.
• An outline of the content (more info).
• A call-to-action that encourages the reader to take action (e.g., “To learn more about this course, visit this website”).
• A quote that encapsulates the topic matter of the email (a motto or a short saying).
• A signature that identifies the sender (e.g., a person’s name, company logo, or email address).

As with the other examples, if you are communicating with someone you’ve never met before, you should include your own name along with the rest of the content. This way, the reader knows that you are personally responsible for the content (e.g., the email is not impersonal “spam”).

Global

The global email is often used to disseminate information across continents. It is also utilized between different countries (e.g., between the US and Canada) to share important information that is relevant to both societies (e.g., taxes, laws, currency, etc.). The primary purpose of a global email is to enhance cross-cultural communications and expand the circle of friends across geographical borders. In terms of marketing, a typical global email might include the following:

• An introductory paragraph that welcomes the reader.
• An outline of the content (more info).
• A call-to-action that encourages the reader to take action (e.g., “To learn more about this product, visit this website”).
• A quote that encapsulates the essence of the content (a short motto or a saying that encapsulates the subject matter of the email).
• A signature that identifies the sender (e.g., a person’s name, company logo, or email address).
• An outline of the geographical area where the product is available (a short description of the country where the product is offered).

As with the other examples, if you are communicating with someone you’ve never met before, you should include your own name along with the rest of the content. This way, the reader knows that you are personally responsible for the content (e.g., the email is not impersonal “spam”).

News

The news email is often used to disseminate breaking news to the entire news community. It is also utilized to communicate between journalists and media companies to share important news stories. The news email is usually generated and distributed by a media company within minutes of a story breaking. In terms of marketing, a typical news email might include the following:

• An introductory paragraph that welcomes the reader.
• An outline of the content (more info).
• A call-to-action that encourages the reader to take action (e.g., “To learn more about this news story, visit this website”).
• A quote that encapsulates the essence of the content (a short motto or a saying that encapsulates the subject matter of the email).
• A signature that identifies the sender (e.g., a person’s name, company logo, or email address).
• An outline of the geographical area where the product is available (a short description of the country where the product is offered).

As with the other examples, if you are communicating with someone you’ve never met before, you should include your own name along with the rest of the content. This way, the reader knows that you are personally responsible for the content (e.g., the email is not impersonal “spam”).

Social Media

The social media email is often used to disseminate important information to the entire social media community. It is also utilized to communicate between members of different social media networks. The primary purpose of a social media email is to enhance cross-platform communications and expand the circle of friends across platforms (e.g., between Twitter and Facebook). In terms of marketing, a typical social media email might include the following: