Online Marketing in El Paso: What Works & What Doesn’t

The Covid-19 pandemic was a wake-up call for all businesses. However, due to the increasing number of web servers and data connections, more businesses are now able to effectively operate online.

The advantage of operating online is that customers can easily access your business from any location, at any time, which has many advantages.

Web browsers such as Google Chrome, Microsoft Edge, and Firefox make finding businesses online easy. Customers can type in their city or zip code and get a list of all the local businesses online. They can then click on the one they’re interested in and get more information.

While the pandemic is over, the amount of business that took place online has only increased. According to Google Search, around 94% of all searches are now completed online. In 2020, more people are working remotely than ever before which means even more opportunities for businesses to operate online.

Where Do I Start?

As a business owner, you may be wondering where to start with online marketing. Although it can be a very daunting task, you can follow these simple steps to get you started.

Set Up Your Own Website

If you’re looking to expand your customer base, the first and most basic step is to set up your own website. Having a website, either with or without content, can help potential customers learn more about your business. A well-designed and usable website can also help your website visitors and potential customers find what they’re looking for easily.

One of the simplest and most affordable ways to set up a website is through the use of a platform like WordPress. With WordPress, you can easily set up a professionally designed website that is completely free.

WordPress also makes it easy to edit the content on your website without needing any technical knowledge. As a result, you don’t need to be a professional web developer to use WordPress. There are also many pre-made templates that you can use to quickly get a professionally designed website up and running.

Create Multiple Facebook Pages

Another simple way to get started with online marketing is to create multiple Facebook pages. Every business has a Facebook page these days, so it’s quite easy to find an audience on this platform. Having separate pages allows you to maintain multiple platforms for your product or service.

With each page, you can put a different focus on your content. For example, you can create a travel business page to promote your travel agent services, an athletic page to promote your sports equipment store, or a fashion page to promote your clothing brand. In addition, you can add a business profile picture, cover photo, bio, and more for each page. You can use the existing Facebook accounts of your team for this (e.g., CEO, CFO, and COO).

Creating a Facebook page from scratch can also be a profitable endeavor. You can use a tool like Lead Ads to easily get started. This type of ad lets you choose the type of audience you want to target (e.g., male orfemale, between 18-49, etc.) and the amount you’re willing to spend on each person.

Use Relevant Marketing Channels

Once you’ve set up a website and started to build a following on social media, you can start to look at the different ways you can market your business. One of the simplest and most effective ways to do this is to follow the lead of other companies in your industry. If you want to learn more about digital marketing, you can sign up for a free marketing course on Udemy.

Use Analytics

An important step in the digital marketing process is to set up analytics. With analytics, you can track the progress of all the marketing efforts you make and the results of these efforts. Google Analytics is one of the most popular and widely used analytics platforms. With just a few clicks of a button, you can gain extensive insight into how your website and social media are performing. You can even choose to see reports for individual posts or campaigns so you can find out which one is working and which one isn’t.

In the near future, all the business world will be online. As a result, digital marketing will be more important than ever.