If you own a small business or are thinking about launching one, you’ve probably considered the daunting task of actually attracting, engaging, and retaining customers – particularly online customers – since businesses these days overwhelmingly prefer to do business online.

The growth of e-commerce as a marketing channel is undeniable, especially as the spread of 5G mobile internet encourages spontaneous browsing and shopping while on the move.

But with so many options and strategies available, how can one business stand out among the crowd?

To answer this question, this article introduces you to eight tried-and-tested methods for increasing customer engagement and revenue through digital channels.

1. Attracting and Engaging the Right Customers

The first step to being able to sell effectively online is to attract and engage the right customers with affiliate marketing, content creation, and e-commerce strategies.

Since the proliferation of affiliate marketing and content creation tools, such as HubSpot, DocuSign, and Canva, it’s become much easier for businesses of all sizes to get in on the action.

“When it comes to marketing and sales, digital transformation is altering the face of business as we know it,” said Nicole Austin, CEO of Austin Consulting Group. “From the attracting and engaging the right customers phase to the follow-up phase, there are new standards being set and old ones being redefined in the realm of online marketing and sales.””

The rise of digital nomads and the flexibility of the digital economy are making it possible for businesses to thrive no matter where they are, even if they don’t have a physical presence in the form of a store or office space.

According to HubSpot Blogs research, 87% of businesses feel that developing a digital strategy is important, but only 28% have one in place.

[Blog article]:

8 Effective Online Marketing Techniques with Shopify

The growth of e-commerce as a marketing channel is undeniable, especially as the spread of 5G mobile internet encourages spontaneous browsing and shopping while on the move.

But with so many options and strategies available, how can one business stand out among the crowd?

To answer this question, this article introduces you to eight tried-and-tested methods for increasing customer engagement and revenue through digital channels.

1. Attracting and Engaging the Right Customers

The first step to being able to sell effectively online is to attract and engage the right customers with affiliate marketing, content creation, and e-commerce strategies.

Since the proliferation of affiliate marketing and content creation tools, such as HubSpot, DocuSign, and Canva, it’s become much easier for businesses of all sizes to get in on the action.

According to HubSpot Blogs research, 87% of businesses feel that developing a digital strategy is important, but only 28% have one in place.

As a business owner or manager, it’s your job to make sure that you are utilizing all available channels to reach your target audience. You may decide to use a combination of the following strategies to accomplish this:

Attracting New Customers via Influencer Marketing
Increasing Visitor Traffic via Paid Ads
Engaging & Retaining Customers Via Content Creation
Curate & Monetizing Niche Content
Boosting Product Awareness With Digital Marketing Channels
Gaining Brand Recognition
Navigating The Changing Landscape Of E-commerce
Measuring The Success Of Your Digital Marketing & Sales Strategies

2. Increase Visitor Traffic Via Paid Ads

The second method for generating revenue through online marketing is to increase visitor traffic via paid ads.

Searches and social media bring in the most traffic for most businesses, but if you’re looking to cut through the noise and gain visibility, you can take advantage of the fact that people are more likely to click on ads than traditional links.

To draw in potential customers, you can take advantage of social media platforms, such as Facebook and Twitter, which allow you to target ads toward specific audiences.

“With the right ad campaign, you can engage with potential customers where they are rather than trying to pull them to your website,” said Austin. “The goal is to generate leads and sales via social media channels rather than just SEO and content to build brand awareness.””

Choosing the right keywords, creating compelling content, and engaging with potential customers on social media can all help you drive traffic to your website. But if you’re looking to boost conversions and make sales, you can take advantage of the fact that people are more likely to click on ads than traditional links.

If you run an e-commerce store, you can take advantage of the fact that people are already interested in what you have to sell. Putting up an online store isn’t an easy feat, and it takes a lot of work to make sure that it’s running smoothly. If someone is interested in what you have to offer, they’ll most likely want to learn more and find out how they can get it.

But to do this, you have to engage with them and show that you’re listening to their needs. How can you do this without being too pushy or annoying?

One way is to create a landing page for your ad that includes a call to action such as a button that says “Buy Now” or “Get a Quote”.

A landing page is a special web page that you can point your ads toward. When someone clicks on an ad and lands on your landing page, you’ll know it worked because they’ve now got your contact information and can get in touch if they want more info.

3. Engaging & Retaining Customers Via Content Creation

The third method for generating revenue through online marketing is to engage and retain customers via content creation.

According to HubSpot Blogs research, 72% of businesses use content to attract and engage customers. This includes creating compelling explainer videos (52% of businesses), social media posts (42% of businesses), and webpages (40% of businesses).

Creating content is a great way to engage and retain customers, and with the right strategy, you don’t have to worry about exhausting your most popular topics or finding ways to keep people interested. You can inspire and activate your audience with valuable information that they can then internalize and apply to their own lives.

But just because content is popular doesn’t mean that it will bring in the revenue you’re looking for. To make sure that your hard work is being received and appreciated, you have to target the right audience and create content that they’re interested in.

One way to do this is by analyzing your target audience using consumer psychology and targeting ads toward their pain points. For example, if you’re trying to sell a product to parents of young children, you can create content that is associated with their role as a parent, such as a blog post about sibling rivalry or how to deal with tantrums.

When someone clicks on an ad and lands on your content page, you’ll know it worked because they’ve now got your contact information and can get in touch if they want more info.

4. Increase Product Awareness With Digital Marketing Channels

The fourth method for generating revenue through online marketing is to increase product awareness with digital marketing channels.