How to Market Your Online Store with Ed Nevraumont

Most entrepreneurs will readily admit that having an online store can be a great way to market your business. Whether you’re selling your own products or those of other companies, you can take advantage of the fact that you can have a global audience at your fingertips. In today’s world, having an online store is critical for any business, regardless of its size.

If you’re wondering how to market your online store, then this article is for you. We will discuss the various ways that you can market your online store, including the benefits of each method.

Mail Chimp

One of the simplest and most effective ways to market your online store is through email marketing. The key to effective email marketing is to regularly communicate with your audience. Building a list of email subscribers is often considered critical to the success of any mail campaign, so you can keep in touch with your customers. You can use a tool like Mail Chimp to seamlessly integrate email marketing with your online store.

The great thing about email marketing is that it is quite possibly the least obtrusive way to market your business. While you’re not going to knock people over with a clever subject line or a flashy design, you can trust that your website visitors are going to be entertained and perhaps even persuaded by your messages.

Display Ads

When someone lands on your website, the first thing they are going to see is your online store’s banner ad. While it would be great to have someone visit your website and immediately make a purchase, in reality, they may not even notice the banner ad. However, the fact that they came to your site means that they are already interested in your product or service, so you should take advantage of that fact and engage them even further.

You can place banner ads on other websites or social media platforms, or you can even run ads on your own website. Sometimes it’s best just to put up a simple yet effective ad that will bring in the most customers. The great thing about banner ads is that they are very versatile and you can use them to target different markets depending on what you’re looking for. Do you want to attract photography lovers? You can put up a photo banner for photographers or fashion bloggers. Do you want to attract techies? You can run a banner ad that looks like a piece of code or the words “tech support” and gain the trust of a potential customer who is already on your site.

Social Media

If someone likes your product or service, one of the best things you can do for your business is to connect with them on social media. Building a community of people who like your products is a great way to gain credibility with potential customers and engage with existing ones. When someone likes your product or service, there are often several other products that they liked and now they are interested in learning more about your company.

On social media, you can start by engaging with your followers on a personal level. You can respond to their tweets or questions, or you can even interact with them based on their interests. For instance, if someone is into fitness, you can offer them motivational encouragement or share your own experiences as a business owner.

Depending on your niche and your audience, you can decide whether you want to use social media to raise awareness of your company or you want to use it to promote your products. The key is to find the right platforms for your business and to engage with your followers in the ways that they prefer to hear from you.

Display Events

Shows and events are a great way to promote your business. Whether you have a booth at a creative festival or you host an interactive art exhibition, you can use a tool like Hello Fresh to set up a pop-up shop with all the necessary accessories. Not only will this attract visitors to your website, but it will also establish you as a thought leader in your industry. Even if someone only comes for a little while, you can engage them with educational information or even sign them up for your email list.

Offline Events

While digital marketing is certainly important, nothing replaces the face-to-face interactions that happen at an offline event. Live music concerts, gallery shows, comedy clubs, and even food trucks are just a few of the things that you can do to attract potential customers to your brand. Even better, you can take advantage of these events and establish yourself as an expert in your industry by speaking at length about your products and services. When done right, events can be among the most effective digital marketing campaigns.

Attraction Marketing

With marketing becoming more and more digital, some businesses are taking a step back and focusing on attracting customers rather than trying to sell them products. Customer attraction marketing campaigns often involve spending money on expensive ads in major publications or putting up massive billboards along major roads. While these tactics can be effective, they can also be somewhat intrusive and expensive. Thankfully, there are more affordable and less intrusive ways to gain attention through marketing.

The key is to identify the demographics of your ideal customer, establish themselves as an expert in your industry, and then simply provide exceptional service to those individuals. Doing so can help you gain credibility with your customers and make them feel as if you have heard their thoughts and are working to satisfy their needs. It’s a win-win situation.

Content Marketing

In the past, people would visit a store and the owners would tell them about the benefits of their products. While this may have been effective in the past, it is surely not the case anymore. Today, consumers have short attention spans and they are constantly overloaded with information. To engage with your audience and establish yourself as an expert in your industry, you can put out content that is both informational and entertaining. For instance, you can write a blog post about the latest trends in your industry or you can create a video that teaches viewers about your product.

Blogs are a great place to establish credibility and build trust with your audience. Depending on your niche, you can write about things that are relevant to your industry or you can choose to write about areas more generally. Either way, you can continue to build your audience and gain support from those who are interested in your product or service. With the right amount of content, you can easily make your blog a trusted source of industry information.

Email Marketing

As we’ve established, email marketing is one of the most cost-effective ways to market a business online. This is mostly because email marketing is so versatile. You can target your ideal buyer and send out a message that is both relevant and enticing. It’s a great vehicle for building credibility, engaging with your audience, and driving sales.

On the surface, email marketing may seem rather simple; however, there are several things that you can do to make sure that your email is both interesting and effective. The first and most important step is to create a Mailchimp account. This will not only give you the ability to send out professional emails but it will also provide you with all the necessary tools to run efficient campaigns. Next, you can set up automated emails, depending on your niche and the products that you offer, you can choose to send out periodic emails or you can set up emails to be sent out only when a certain action is taken. For example, if you sell fitness equipment, you may want to set up an email to be sent out whenever someone makes a purchase or subscribes to your mailing list. Last but not least, you can put a widget on your site that allows visitors to subscribe to your email list and be notified when new content is available.

The key to successfully marketing your business online is to find the right platforms for your industry and to build a community on those platforms. Your customers, potential customers, and even existing customers can all be invaluable in helping you market your business. Make sure to utilize all available channels and platforms to their fullest potential.