How to Market to the Eccentric Christian

Whether you’re an experienced marketer or a Christian entrepreneur just starting out, you’ll find a wealth of information in this article about how to effectively market your products and services to the eccentric Christian market.

Focus On The Need

It is essential to identify the need your product or service will meet and then create a product/service to address that need. This will make your marketing much more effective because you’ll be addressing the right audience with the right message. To put it another way, you won’t be wasting your time and money trying to sell to people who don’t need what you have to offer. When creating your product/service, take into consideration the wants and needs of your target audience. Doing so will give you a much better understanding of what they want and how you can provide it to them. In essence, you’ll be marketing to the proper audience.

Understand The Buyer

You’ll never go far in marketing if you don’t understand the buyer. For the sake of this article, let’s assume you’re marketing to non-profit organizations. Typically, these organizations consist of one or two major donors who provide the funding for the majority of the work. The smaller the organization, the more dependent it will be on these major donors for continued operation. As a marketer, knowing this makes it much easier to approach potential donors with a clear understanding of how your product/service can help them achieve their goals.

Know Your Product

This is very important for marketers. One of the major reasons people don’t get far in marketing is because they don’t know much about their product. In the case of non-profits, you’ll usually have a specific need that your product can fill. However, in addition to meeting the need, you need to consider the question, “Does this product perform as expected?” If you’re unable to give an accurate answer to this question, then there is a good chance that the donor will question the usefulness of your product. In a worst case scenario, they may even decide to go with a different solution altogether. In other words, it’s essential that you do your homework before approaching a potential donor with a product proposal.

Determining The Cost/Benefit Ratio

Another important question to ask yourself when determining the cost/benefit ratio for your product or service is, “How much does this product cost the organization and what is it worth to the organization?” If you have no idea how much something costs, it can be difficult to establish a cost/benefit analysis. In most cases, the cost of implementing a new product or service is high and there is often a significant amount of research and development that has to take place before the product is ready for market. In some instances, the product might not even work as expected or perform as advertised and this would further increase the cost for the organization.

Create A Plan

It’s important to plan out how you’re going to market your product. To do this, you’ll need to consider a number of factors including but not limited to budget, target audience, and the competition. This plan will then form the foundation of your marketing efforts and enable you to achieve your goals much more effectively. In developing your plan, be sure to include all the necessary steps that will make it possible for you to achieve the greatest possible results. As a start, you might want to set a date by which you’ll have achieved your goal. This will then become a guideline for measuring your progress throughout the process.