The Ultimate Guide to Ebook Real Estate Marketing

If you’re looking to establish yourself as a serious player in the real estate industry, you might consider looking into the eBook business model. With hundreds of thousands of titles available, you can take your pick of subjects – from real estate valuation techniques to marketing strategy – and then customize your eBook to fit whatever marketing goals you might have in mind.

Here, we’ve put together a complete guide to help you make the most of this emerging platform and develop your eBook strategy.

Why Ebooks?

The short answer to this question is that EBOOKS provide you with many advantages, not the least of which is that they are very accessible. This is particularly beneficial for real estate professionals who may have customer bases all over the world. As a digital publication, an eBook allows you to communicate with your audience wherever they are, whenever they’re interested in your content.

Another great thing about eBooks is that they can be updated easily. As readers become increasingly reliant on the information contained in them, having the ability to quickly and efficiently update your material is crucial. This allows you to stay ahead of the (digital) curve, so to speak.

What Should I Include In My eBook?

There are many considerations you need to make before you begin writing your eBook. What will the content be? Will it contain both text and images? How much content do you plan on including?

The size and shape of your eBook will depend on how you plan on marketing and disseminating it. For instance, if your objective is to find the best-selling books in your niche, you might want to consider creating an eBook that is just text and no images. Alternatively, if you want to create something more visually appealing, you might want to create a dual-purpose eBook that includes both images and text.

Whatever you choose, take your time planning out what you will include in your eBook. The last thing you want to do is rush into putting together a skeletal eBook and then filling it out with content later. That’s how you end up with an unfinished product that isn’t worth the effort.

Who Am I Targeting With This Book?

The short answer to this question is that you are targeting readers who are interested in your niche. Like any other form of marketing, you’ll want to consider your target audience when thinking about who you will appeal to with an eBook. In this case, you are aiming to create an eBook that will help people in your niche achieve their goals. In the real estate industry, that could mean anything from getting a good deal for their home to improving their lot in life (e.g. through better negotiation skills or business acumen).

Because your target audience is already likely to be interested in your niche, you don’t need to spend too much time convincing them to care about what you have to say. Instead, you can focus on what is important to you and your unique perspective on the topics discussed.

How Do I Want My Books To Look?

If you’re creating an eBook for general consumption, you may want to consider the look and feel of your book. Will you use a corporate color scheme or a DIY template to create a unique presentation that reflects you and your brand?

The look and feel of your book will depend on your target audience. If you are aiming for a more professional audience, you might want to go for a corporate look with clean, uncluttered lines and sans-serif fonts. On the other hand, if you want to create a more inviting atmosphere, you could go for a softer look with subtle patterns and graphic design details.

Which Platform Should I Use To Publish My Book?

As we’ve established, your target audience for this book is people interested in your niche. If you’re among this group, you are most likely already using (or have tried out) some kind of a tool to write, publish and distribute your work. Regardless, in this section, we will discuss the various platforms available and how you can use each one to improve your book’s reach and effectiveness.

Whether you decide to go the self-hosted route and utilize a free platform like WordPress, or you choose to use a service like Bookshare or Kindle, you will need to consider what is important to you and your brand. Cost is a major consideration too, so be sure to factor that into your decision-making process.

Which Publishing Platform Should I Choose?

If you have a specific publishing platform in mind, consider these factors:

  • Cost
  • User-friendliness
  • Ease of Use
  • File Size
  • Platform Support
  • Available Themes
  • Mobile-Friendliness (e.g. Can I view the book on my phone? Can I download and read the book on my Kindle? etc)
  • XML metadata
  • Version Control
  • Content Delivery Networks (C.D.N.)
  • SEO Optimization
  • Export Functionality
  • Findability via Keywords
  • Interactivity
  • Cross-platform Compatibility
  • Reporting
  • PDF / EPUB Compatible
  • Multiple Language Support
  • Customized Fonts
  • Font Size Adjustment
  • Content Personalization

Choosing a publishing platform can be a daunting task, particularly if you’re not very technologically savvy. Luckily, with the advancements made in the digital publishing world, the choice has gotten a whole lot easier. For instance, if you’re looking for an all-in-one solution, you might consider opting for an enterprise solution like HubSpot or Marketo.

Why Should I Use An Enterprise Publishing Platform?

The short answer to this question is that an enterprise solution provides you with many advantages and removes many of the technical barriers that come with DIY publishing.

One of the great things about an enterprise solution is that it typically comes with a team of experts who can help you get set up and then guide you along the path to success. In other words, the software does much of the work for you, so that you can concentrate on what is important to you: writing and promoting your book.

Also, because these platforms are built with marketing in mind – and with the ability to integrate with 3rd party software – you are provided with a wealth of marketing tools that can help you find and retain customers. Using these marketing tools and the support of a reputable company, you can put together an effective digital marketing campaign that will attract and engage your ideal audience.

How Do I Get Started With This Publishing Thing?

If you’re interested in the eBook business model, the first thing you should do is figure out how much you want to invest in creating and publishing your book. As we’ve established, this is a fairly risky business, particularly if you’re opting for a DIY approach. If you decide to go the self-hosted route and utilize a free platform like WordPress, you can expect to invest between $500 and $1000 USD in hosting costs alone. This is in addition to the cost of a custom domain and a decent-sized logo to go along with your book’s name.

If you decide to use a service like Kindle or Bookshare, you can expect to spend between $12 and $20 a month, depending on the plan you choose. While this may be a bargain compared to other forms of digital marketing, it’s still a significant investment that should not be taken lightly. Especially if you want to make your book as effective and high-quality as possible.

Further Resources

If you decide to go the DIY route and opt for a self-hosted solution like WordPress, you may want to look into the following:

  • WooCommerce
  • Shopify
  • Medium
  • HubSpot
  • Marketo
  • Auctiva

On the other hand, if you decide to go the hosted route and utilize a service like Kindle or Bookshare, you might want to look into the following: