How to Market Your Ebook Online

This coming winter holiday, millions of people around the world will be relaxing, reconnecting with family and friends, and maybe even binge-reading some good old-fashioned paper books. But regardless of what you’re doing, winter is a slow time for business. People aren’t out and about as much, so there isn’t as much competition for consumers’ attention. This is the perfect opportunity to work on expanding your reach and to get some extra sales. Luckily, the internet makes it much easier to market your book now. There are numerous ways to make money from an ebook, even if you don’t need any extra income. We’ll tell you about five of them.


The obvious way to earn money from a book is to sell advertising space in exchange for money. But what is advertising space? It’s the portions of your book that aren’t narrative or descriptive. Instead, it’s got lots of words and pictures that someone might stumble upon while browsing the internet. Essentially, it’s everything else outside of the textual content. Most ebooks will have some form of ads in them, but they aren’t always obvious clues to the reader about revenue generation. In fact, ads can be pretty distracting. This is one reason why almost all print books have been phased out in favor of digital versions. It’s also one of the main reasons why people prefer to read on digital devices. They want to get the full experience without any breaks or distractions. If you really want to make money from an ebook, you’ll have to ensure that your potential readers know what you’re selling and that they’ll be able to navigate your pages quickly and smoothly without getting distracted by ads. One tip is to use a different type of font for adverts than you use for the rest of the book. This way, your ads will be easy to spot.


Another option is to get reviews for your book. Lots of very popular blogs publish reviews of new books every week, so it’s a great way to get your work noticed by potential readers. In exchange for writing a review of your book, you’ll receive lots of free copies to give away or trade. While not always the case, most book reviewers will go through your book quickly and leave a fair and honest review. If you’re looking to attract more readers, consider asking book reviewers to give your book a good review. However, don’t expect them to blow your cover. Most reviewers won’t give you bad reviews, so try to convince them that your book is worth checking out. Also, make sure that the reviews you get are from a variety of sources. One tip is to get reviews from blogs and forums that have a widespread audience. For instance, if you’re a self-publishing guru and want to learn more, get reviewed by an established self-publishing blog. This way, you’ll be able to see the feedback from a different perspective. It’ll also give you the opportunity to point out any mistakes or typos that they might have made. Plus, it’ll give you the chance to show off your knowledge and expertise. Another advantage of getting reviews is that it can help with your marketing. When a book reviewer publishes a review of your work, they’ll often mention it in their blog posts. Thus, attracting more potential readers to your book. Most importantly, reviews can be used to explain what a book is about to someone who hasn’t read it yet. This again, can help with your marketing, as they’ll be able to understand what your book is about without having to read it themselves. Ultimately, reviews can be very useful when trying to market your book, whether it’s for self-publishing or for traditional publishing. Just remember to be careful not to put too much trust in one or two reviews, as there will always be exceptions to the rule. You still need to do much of the work yourself.

Product Placement

Product placement in books is when a company or brand provides financial support to the author in exchange for advertising or promoting the product in some way within the narrative of the book. This could include paying for airtime on a radio show or paying for movie tickets or meal vouchers. The idea is to get the author’s endorsement for the product in question, which in turn, would bring in a lot of sales. At first, this might seem like a no-brainer. After all, who wouldn’t like to get some free stuff? Perhaps this is why a lot of self-publishing gurus will do product placement for brands or products that they’re associated with. If you’re really looking to make some extra revenue, consider looking into product placement for a popular brand or product. You might even be able to get the product or service free, but you’ll have to share some of the proceeds with the brand or company that helped you out. Ultimately, product placement can be a great way to make some money from an ebook, although it’s not always as simple as it seems. You still need to prepare for the possibility of people not wanting to buy the product or service that you’re promoting. The key is to be able to articulate why someone should buy your book instead of the product or service that you’re promoting. Ultimately, this is why you should always read the reviews for the product or service that you’re considering using before making a decision.

Affiliate Marketing

If you’ve ever shopped online, you might have noticed the affiliate marketing banners at the top of web pages. These are the little banners at the top of web pages that encourage you to make a purchase. For example, if you click on the Sketchers banner and make a purchase, they’ll give you a small commission. In exchange for letting them know that you, the reader, are interested in their product or service, you’ll get a small commission. Now, you might be asking: what is affiliate marketing? Affiliate marketing is when a retailer or a brand pays a company to promote their products and services. So instead of the company getting paid when you make a purchase, as in traditional marketing, they get paid when a purchase is made through them. Due to the internet and online marketplaces, it’s very easy for someone to discover your product or service and buy it without ever having heard of you or your company. This is why you need to get creative with your marketing. Instead of relying on traditional methods of marketing, look into the digital methods that are available now.


Another way to make money from an ebook is to create a special sale or giveaway. For example, you can have a discount on your book for a limited time or give a book away for free during a special event. Sometimes, this can even bring in enough revenue to cover your costs. In other words, this is a way for you to break even or make a small profit. If you’re looking to create a special promotion for your book, consider looking into these types of offers on the internet. There are typically a lot of competitors for these offers, so make sure that you stand out among the rest. One way to do this is to use unique pricing. For example, you could have a sale where all books are £10 instead of the usual £12. Many people will be interested in your book because it’s on special, but some will balk at paying so much for a book. Thus, opening up the opportunity to make a sale from a different perspective. Of course, this depends on whether you can actually generate the revenue. You might have to try a few of these to find the one that works best for you.


Some people like to combine the simplicity of getting reviews with the exposure that comes with online marketing. For example, you can have a review on your blog and then have advertisements on the same webpage for products or services related to what you’re reviewing. The goal is to create an environment where people will keep coming back for more. Ultimately, you’ll retain the interest of your audience while also generating revenue. If you’re looking to make money from an ebook, consider doing some of the above, as all of them can be very useful.

One of the best things that can help you get the word out about your book is social media. If you’ve got a Twitter account, consider using it to spread the word about your book. If you get a mention on Twitter, it’ll usually get picked up by other users and spread across the platform. Plus, you can have the opportunity to connect with other users who are interested in the same thing as you are. Ultimately, this is one of the best places for someone who’s looking to market an ebook to find like-minded customers. Just remember that Twitter is a very public platform and therefore, your tweets might not remain private. Thus, make sure that you’re careful about what you say. If you don’t want anyone to know about your book or if you’d like to keep your tweets private, consider using an anonymous Twitter account. The more you use it, the more people will start noticing you.