You are an entrepreneur, brand strategist, or just someone who loves to experiment with marketing strategies. You have come up with an idea for an online store but don’t want to invest in the required equipment to start selling your products online.
You decide to create a YouTube channel to see if you can generate some interest in your idea. Little do you know that this would be the beginning of a years-long journey, involving multiple platforms, genres, and an unanticipated merger with another YouTube creator.
The Early Years
Let’s take a step back in time to the early days of YouTube. YouTube was originally launched in the United States in late 2006. At the time, people could upload and share videos quite easily since there were few video restrictions and the platform was pretty new. Even though the platform was relatively simple, it didn’t take long before entrepreneurs, marketers, and content creators started to see the potential for the platform.
The Rise of TikTok
Since then, the world of video sharing and social media has completely changed. In 2018, TikTok emerged as the top free social media app in the United States, with 500 million monthly active users. It also became one of the most downloaded apps globally, with 300 million downloads as of November 2018. So not only does TikTok allow users to share videos, but it also provides them with an audience.
Even though TikTok is one of the biggest success stories on the platform, YouTube remains a popular choice for those who want to enter the video world. There are several reasons why:
- Easy to Access
- A Larger Audience
- Millions of Videos to Choose From
- Cross-Platform Compatibility
- Higher Growth
- Great Content Creators
- Varying Niches
- Viral Potential
- Multiple Genres
- Engagement Through Sharing
- Actionable Analytics
The Importance of SEO
If you are looking to grow your channel and want to stand a chance of being found by potential customers, you need to consider search engine optimization (SEO). SEO involves the use of specific techniques to rank your videos higher on search engines (i.e., Google, Bing, and Amazon).
There are several steps you can follow to easily get started with SEO for your YouTube channel. First, create a profile on the Google Webmaster Tools. Next, log in to your Google Adsense account and click on the cog icon on the top right corner. From there, you can choose “Manage content and settings” to get started with SEO for your channel.
With YouTube, you can easily create video content on a near-daily basis and have it reach your audience within minutes. The content creation aspect is extremely easy and requires little to no previous experience. What you need is a good story to tell and a camera to capture it. Since videos can be shared across social media platforms, you can reach a much larger audience than you could ever reach with a single blog post or social media account.
If you find that your target audience is more engaged with short-form videos, such as those seen on TikTok, you can use the platform to its fullest advantage and engage your audience with the type of content they want to see. However, you should also consider other platforms where your audience might be, such as Instagram and Facebook.