If you want to earn money online, you’ve probably heard about the many avenues that can bring in consistent revenues. You could start a blog and earn money through affiliate marketing, become a virtual assistant, sell your photos on stock photography websites, or become a copywriter and earn money by crafting online content for various companies.
And then there’s the more traditional route of getting a job. Though it doesn’t earn you money now, you could land a full-time job with a brand that sponsors you, or even start your own company and earn a steady revenue stream.
The Benefits Of Choosing Online Marketing Over Other Career Paths
Many people who want to earn money online avoid the more traditional path in favor of trying their hand at something else. The most popular choice among those who want to explore the world of online marketing is affiliate marketing. If you’re unfamiliar, affiliate marketing is a way of making money online by promoting products and services that are relevant to your niche. There’s no upfront cost to get started, and the rewards can be significant. For example, Amazon Associates boasts a lifetime income of $500,000 or more with only a single affiliate program.
On the other hand, getting a job is a relatively straightforward process. All you need is a LinkedIn profile, an updated resume, and some networking. In most cases, you’ll also need to go through an application process and hopefully get interviewed. From there, all you need is a little bit of paperwork to seal the deal.
The Growth Of Online Marketing
Though affiliate marketing and job postings for online marketers have been around for a while, the practice of doing business online isn’t exactly new. Back in the early 2000s, people started to see the potential in combining the power of the Internet with marketing and advertising. Since then, the field of online marketing has grown exponentially.
According to Google and HubSpot Blogs, the number of searches for “digital marketing jobs” more than doubled between 2016 and 2017. Even more promising is that the demand for quality digital marketers seems to be greater than ever before.
As the practice of doing business online becomes ever more prominent, the demand for professionals trained in digital marketing grows in tandem. It would be a major mistake to think that just anyone can walk in the door and start working. You’ll need to have a solid grasp of the following to make the most of your online efforts:
- Marketing analytics
- Content creation
- Search engine optimization (SEO)
- Campaign management (email marketing, social media, etc)
- Reporting and analysis
Additionally, you’ll need to find a way to measure your success. A lot of digital marketers find that having a strong grasp of marketing analytics provides the ability to track the success of various campaigns and offers a deeper understanding of how certain techniques and strategies perform.
What Should You Study To Get Started?
If you’re looking for some direction, the following are a few solid options:
- Marketing Analytics (Big Data): If you can master the basics of marketing analytics, you can become an expert marketer. Just remember: Marketing is the process of collecting and analyzing data on customer behavior and preferences. You’ll study marketing analytics (also known as “marketing information management”) at the bachelor’s level. This field is typically studied alongside business analytics and statistics. If you’re looking to delve into the realm of marketing analytics, then consider the following degrees: Bachelor of Science in Marketing(B.S.M.) (Bachelor of Business Administration(B.B.A.) (Bachelor of Science in Information(B.S.I.) (Bachelor of Science in Computer Science(B.S.C.S.) (Bachelor of Science in Information Technology(B.S.I.T.) (Bachelor of Arts in English(B.A.) (Bachelor of Science in Accounting(B.S.A.) (Bachelor of Science in Finance(B.S.F.))
- Search Engine Optimization (SEO): If you’re looking to make money online, you might consider experimenting with SEO. Though SEO is often referred to as “search engine marketing,” the practice goes beyond optimizing your website for search engines. SEO is all about making your website accessible to potential customers via searches. To get started, you’ll need to familiarize yourself with the following: On-Page SEO: On-page SEO is all about making your web pages accessible to online search engines. Your web pages should be structured logically and concisely. Additionally, each page should have a unique content focus. For instance, if you’re selling shoes, your online store’s home page might not have much to offer aside from a few shoe models and a small section on how to buy shoes online. Though it might not seem like much, every shoe model’s page could have a unique focus. The goal is to make each page as useful and engaging as possible. Off-Page SEO: Off-Page SEO is all about making your website accessible to potential customers via social media. It’s important to note that your website’s offline performance is just as important as its online performance. This means that both your website’s design and the way it performs when loaded from various browsers are important factors to consider. Essentially, off-page SEO refers to all the ways that your website interacts with external sources outside of your domain. Think about the following terms: Social media: If you’re looking to make money online, you might consider experimenting with social media. Just remember, the options are endless, so you might not fit into one specific niche. Additionally, if you decide to pursue this route, then becoming familiar with platforms like Twitter, Instagram, and YouTube is important. You’ll likely have to get comfortable using these platforms to gain access to a potential audience. Though it might seem easy enough to just post regularly, these platforms can be tricky to navigate if you’re not used to getting your content in front of the right audience. Link Building: Link building is a process of getting other websites to link to your website. The more link building, the more likely your website will appear at the top of search engine results pages. Though it might seem straightforward enough to just get other websites to link to yours, this process can be quite time-consuming. Additionally, you’ll need to make sure that the websites you’re building links with are relevant to your niche.