In a previous article, we discussed how to properly market your fitness business in 2018. But what about your e-commerce or online store business? Do you want to ensure that your website is as effective as possible at driving sales? Or, are you looking to bolster your social media presence and grow your email list? The answer may be found in the following section.
Create New Products
Just because your competitors are offering the same products as you does not mean that you should be content with the way your business is performing. Take a look at your competitors and observe what products they are offering, which ones are proving to be popular and potentially go-to items, and what innovations they might be introducing to stay ahead of the curve.
You can do the same, but with the additional twist of introducing new products that are specifically aimed at improving your customers’ lives. For instance, if you are selling fitness equipment, you might introduce a new treadmill that is also a heart rate monitor or a smartwatch that connects to your smartphone and keeps track of calories burned.
The key is to come up with new products that will excite your target audience and make them reluctant to leave your site. Coming up with new products doesn’t have to be hard; you can use resources such as Shopify to quickly and easily come up with new product ideas that can be launched to the public within weeks. The important thing to keep in mind is that you should be coming up with products that are going to make your customers proud to purchase them and excited to share their good news about your brand.
Raise Your Conversion Rates
The more you engage with your audience, the more you will inspire them to take action. When someone visits your website, what do you want them to do? The answer may be found in the following section.
Depending on how responsive you want your website to be, you may want to include calls-to-action at the end of each page. These could be in the form of a button, a link, or a text box with a suggestion to visit another page on your site. The idea is to get your audience to take the first step towards making a purchase and to encourage them to explore more about what you have to offer.
Make Your Website Mobile-Friendly
With the explosion of mobile usage and the rise of mobile-friendly websites, it is more important than ever to make sure that your website looks good on all devices and is easily accessible from anywhere. If you can make your website responsive, you will make it much easier for your visitors to navigate no matter what device they are using. And, at the end of the day, isn’t that what you are trying to achieve?
Responsive design is a style of web design in which the layout of a website changes according to the device being used to view it. The key is to determine what platform (e.g., mobile, tablet, or computer) and which version of the platform (e.g., iOS, Android, or Windows) your website needs to be optimized for. You can use tools such as Google Analytics to track the performance of your website on different devices.
Improve Your SEO
Search engine optimization, or SEO for short, is the process of affecting the ranking of a website in search results. Your SEO strategy should revolve around creating content that is informative, original, and engaging. Additionally, you should focus on establishing yourself as an authority in your industry rather than just throwing out there content that you think will get good results. With a little time and effort, you can easily reach the top of the search engine results for your chosen keywords.
You can start by developing a plan for SEO. This could include creating a keyword list, analyzing your competition, and considering the current trend in digital marketing and SEO. With the right strategy, you can ensure that your website achieves the top search engine results for any given keyword.
Establish Your Email Marketing List
If you are just getting started and don’t have any experience with email marketing, now might be a good time to establish an email list. Using email marketing as a form of marketing is relatively new, yet it has become extremely effective in getting the word out about your business and generating leads.
The key is to get creative with your list-building efforts. Instead of just emailing people who have requested to be on your list, you can send them useful tips and tricks as well as content that is custom-tailored to their needs. You can also use email marketing to cross-promote with other brands and products that you think they might like. For instance, if you are an organic food business, you might want to encourage your customers to try out new recipes and offer them deals on freshly baked goods.
The key to establishing your email list is to, once again, come up with effective content that will compel your audience to want to hear from you. Even if you do send out useful tips and tricks, your subscribers are going to want to hear from you because you understand their pain points or offer them solutions to their problems. And that is exactly what will make them proud to continue receiving your emails and anxious to share your content with their friends.
If you are looking to establish your email marketing efforts, you should look into the various popular tools that are available, what all of them offer, and how much they cost. There are free tools available, of course, but when it comes to establishing a lasting email marketing effort, you will want to consider paying for tools that can help you automate the process and grow your list.
Manage Your Back-end
Your customers expect and deserve the best online shopping experience that you can provide in terms of security and ease of use. To meet their needs, you will need to focus on creating a secure and user-friendly back-end. This entails the following:
- Saving your customers’ personal information (e.g., credit card numbers) in a safe and secure manner
- Offering a positive experience when they enter their personal information
- Minimizing the number of clicks required to make a purchase
- Providing easy and quick order processing
- Giving clear and concise customer support
- Updating your customers on the latest news and happenings
- Offering quality products at a good price
- Being accessible via various devices (e.g., mobile, tablet, or computer)
- Having a quality website that is visually appealing and easy to navigate
- Being optimized for search engines
If you can master these five steps, you will be able to design a profitable and sustainable business that provides good value to its customers.