5 Online Marketing Systems Every Business Should Know

1. Influencers

Did you know that 85% of consumers begin their purchase journey online? It’s a fact. According to HubSpot Blogs research, people are researching products and looking for deals before they make a purchase decision. That means that if you’re not present online, you’re losing business.

The good news is that it’s possible to gain back the business you’ve lost by adopting an online marketing strategy.

What is an influencer? An influencer is an individual who can influence people to purchase products or do things through their social media platforms. Think of influential celebrities, journalists, and bloggers. These are the people who can influence an audience of millions to buy your product or service.

What does that mean for you? If you want to be successful online, you need to learn how to utilize influencers to grow your business.

There are various ways to do this. You can try partnering with a content creator to gain credibility with your target audience. Or, you can find and work with an influencer who has a large audience and can introduce your brand or product to a new audience.

Either way, you need to understand how to gain the maximum reachability of your target audience.

2. YouTube (As an Extended Media Device)

YouTube is one of the most popular video sharing platforms, with over a billion active monthly users. It’s a destination where users can come to learn new things, entertain themselves, or inspire others.

In fact, according to HubSpot Blogs research, consumers watch over 4 billion hours of video content on YouTube every day. That’s a lot of time. And, as a business owner or marketer, you can bet that a big chunk of that time is spent by people scrolling through livestreams, looking for content that’s relevant to their interests.

Why is YouTube important? Think about this. 85% of consumers begin their purchase journey online. Did you know that 55% of users are more likely to purchase a product or service after watching a how-to video about it?

Users on YouTube are looking for content that teaches them new things or entertains them. However, this is also a place where people go when they need inspiration. That’s why it’s important to have a presence there.

You can also use influencers to gain credibility with your target audience. In addition to teaching them new things, you can have them explain what your product or service is and why it’s unique.

3. Email (It’s Still Important)

Although more people are getting their news and information from apps on their phones, that doesn’t mean that email marketing is a thing of the past. In fact, HubSpot Blogs research shows that consumers prefer to receive promotional emails from brands about upcoming sales or discounts. And, according to HubSpot Blogs research, consumers spend 21 minutes per day on their phones reading and responding to emails.

Since people are spending so much time on their phones, it’s important to make sure that your emails are mobile-friendly and contain the right content.

To increase the chances of your email being opened and read, you need to personalize it. The key is to make the content appear more relevant to the reader. For example, if you send an email to a potential customer who has just bought a motorcycle helmet, you stand a chance of getting that person to engage with your content.

4. Social Media (An Even Greater Source of Marketing Inspiration)

Did you know that 87% of consumers begin their purchase journey online? It’s a fact. According to HubSpot Blogs research, people are researching products and looking for deals before they make a purchase decision. That means that if you’re not present online, you’re losing business.

The good news is that it’s possible to gain back the business you’ve lost by adopting an online marketing strategy.

You can try partnering with a content creator to gain credibility with your target audience. Or, you can find and work with an influencer who has a large audience and can introduce your brand or product to a new audience.

Since social media is a place where users can connect with others, it’s an ideal place for businesses to grow their reach and increase their chances of gaining new customers. An effective social media marketing plan can help businesses gain brand recognition, build a community, and drive sales.

On social media, users can like, comment, or share your content. Depending on the algorithm used by the particular social media platform, your content may appear in a top spot, at the forefront of users’ feeds. This is sometimes referred to as “viral marketing.” Your content may also be promoted within the community, appearing at the top or bottom of posts or in highlighted text.

5. SEO (Search Engine Optimization)

Like social media, SEO is another popular online marketing strategy that can drive website traffic and increase the odds of a sale. The advantage of SEO is that you can set the plan up yourself without the help of an agency, which can save you money.

However, mastering SEO isn’t as easy as many marketers make it out to be. One of the biggest challenges is getting visitors to your site who are qualified leads who have decided to click on your website content because it’s relevant to what they’re looking for. With all the SEO knowledge available online, the task can be overwhelming.

An effective SEO strategy can help your business generate more leads and grow your customer base. When done right, SEO can put your business on the right track to online success.