In today’s world, the line between school and work is blurred. Students are juggling studies and work commitments while exploring their passions and developing their skills. One of the most in-demand jobs in marketing is that of an online marketer. As the name suggests, one of the main focuses of an online marketer is marketing online. However, it is a broad term. An online marketer can work on any facet of marketing including advertising, public relations, and social media.

If you are interested in leveraging online marketing to grow your business, then it’s time to consider pursuing an online marketing course. There are numerous reputable and popular universities that offer full, online marketing degrees. Depending on your course selection, you could become skilled in creating and executing ads, social media campaigns, or SEO strategies. You could also specialize in marketing analytics or measurement. Whatever your interests are, there is an online marketing degree available that can help you achieve your goals.

Why Should You Pursue an Online Marketing Degree?

Since the Covid-19 pandemic, many companies and universities have pivoted to offering remote learning platforms using online marketing degrees. Previously, campus-based courses were the only option for aspiring marketers, but with the world shifting to a remote working environment, distance learning is the norm. A remote marketing degree allows you to study at your own pace and from the comforts of home. You no longer have to worry about missing classes due to work commitments or family commitments. You can, therefore, dedicate more time to learning and less time to working.

The importance of SEO in today’s world cannot be disputed. According to the HubSpot Blog, SEO now accounts for 23% of all marketing spend globally. Additionally, Google refers to SEO as a “general practice” of marketing on its website. If you are able to secure an SEO position, you can expect to earn large amounts of money. The average CPM (cost per thousand impressions) for SEO in 2019 was $16.45, according to Google AdWords.

On the other hand, demand for digital marketing as a whole is increasing. IDM (Industry Demand for Marketers) reports that the demand for marketing and advertising professionals with digital marketing skills will increase by 28% by 2025.

Hiring managers typically look for a combination of skills when recruiting new employees. The most in-demand jobs in marketing today have a blend of business, communication, and technology skills. You will need to identify a niche, build a brand, and design marketing materials to be able to stand out from the competition.

Which Online Marketing Degrees Are Worth Pursuing?

Niche is a word often used to describe a small subset of someone’s interests or activities. For instance, a sports blogger might have a niche in covering football or basketball, while a fashion writer might focus on luxury brands and items. The keyword is used to find content that is relevant to a specific interest or activity. For example, if you are a fashion writer and want to find articles related to your niche, you might use the search term “luminous nail polish” to locate articles published on the topic. If you are a freelancer or work remotely, you can specialize in a number of niches to ensure you remain productive while learning new things.

Taking a broad-based approach to your course studies will give you exposure to a variety of skills and topics. After completing a distance learning program in online marketing, you can look for entry-level jobs in one of the most in-demand industries. Additionally, you can build your own career trajectory by further specializing in areas of interest. For example, if you love sports and competition, you can pursue a marketing degree with a focus on SEO. With a closer look, you will be able to identify trends and game-changing innovations that will affect your industry. A marketing degree will give you the opportunity to build a strong foundation in an area of interest while becoming an expert in digital marketing.

Top Online Marketing Degrees

Here are the top online marketing degrees, as determined by SimplyHired.com based on job openings and employer reviews. Keep in mind that these rankings are based on the most recent job openings and employer reviews available on the website.

Bachelor of Science in Digital Marketing:

• University of Miami
• University of Wisconsin-Madison
• Northwestern University
• Duke University
• University of Southern California
• University of Florida

Master of Science in Digital Marketing:

• University of Miami
• University of Wisconsin-Madison
• Northwestern University
• Duke University
• University of Southern California
• University of Florida
• Amherst College

Online Marketing will help you to understand the importance of digital marketing in today’s world. With the right skills and training, you could find yourself in high demand in one of the most in-demand industries. As an accredited online marketing school, we ensure you gain the skills you need to make you stand out above the competition.