Have you ever noticed how some people are just born leaders? From the moment they walk, they’re in charge of loud noises, disorder, and crowds. It’s almost like they’re destined to be bosses. The same could be said about e-gossip. The founders of this company and team of dynamic professionals behind it had a vision to reinvent how we engage with each other. To do this, they established a platform that allows for people to engage in one-on-one confidential discussions called DM’s. Within these confidential discussions, individuals can share stories, opinions, and feedback. The company then turns around and uses this rich content to deliver marketing campaigns to consumers.
What is e-gossip’s business model?
e-Gossip’s growth is being fueled by word of mouth marketing and Digital Marketing. So, in addition to creating rich content to engage with customers, the company is also harnessing the power of Networks (i.e., word of mouth) to grow its business. From the beginning, e-gossip has been committed to creating a community-driven platform where people can share honest and authentic experiences. In a sense, the company’s mission is to serve as a platform where individuals can discuss any topic they want in confidence. The marketing strategy behind this is called pass-it-along marketing. To understand this strategy, you have to think about TRU (or Thought Reticulation Units): these are brain-fades that you experience while reading an article. In other words, you read an article, and all of a sudden you think of a different topic that you want to discuss. So you write down the topic on a piece of paper, and e-gossip is there to help you find the discussion you had in mind when reading the article. Essentially, e-gossip is like an online Reverse Phone Book, but with a focus on marketing and Digital Marketing.
How does e-gossip work?
When you register an account, you’ll see a welcome email that contains a link to your Digital Marketplace. The link takes you to a landing page where you can start exploring the site. If you click on an article, you’ll see a discussion board where you can leave a comment or join the conversation. From an SEO standpoint, it’s important to note that the backlinks to the important pages on your site are critical in helping with search engine optimization (SEO) and online presence. If you’re looking to grow your business, the importance of a strong SEO strategy cannot be overstated.
Why should you care about SEO?
If you’ve ever shopped online, you’re familiar with SEO and how important it can be in getting your products to show up when customers search for something related to your niche. Since e-gossip is heavily focused on marketing and online marketing, let’s briefly discuss SEO from an internet marketing standpoint.
To begin with, if you can get your site to show up on the first page of Google for a related search term, you’ll effectively be competing for those customers who would’ve normally clicked on the second page or beyond. In addition to this, you’ll also be able to capture the attention of the customers who are on the first page, since marketing professionals usually recommend that you put a call-to-action (i.e., a button) at the end of your article to encourage readers to click through and make a purchase. Furthermore, if you’ve ever shopped online, you know that smaller businesses that use SEO often outrank larger companies that don’t use SEO strategies. So, if you’re looking to grow your business, the importance of SEO cannot be overstated.
What is a marketing TRU?
If you’ve ever shopped online, you may have heard of Thought Retriculation Units (TRU) or Thought Retrieval Units. These are brain fads that occur when you remember something that you’ve read or heard before. Essentially, when you experience a TRU, you’re effectively reminded of something that you’ve read or heard before. This can either be a good thing (e.g., you’re reminded of how much you enjoyed a certain product review) or a bad thing (e.g., you realize that you forgot to call your mother last week).
Why should you care about TRU’s?
Every marketer worth her salt will tell you that retrieval (i.e., getting something from your memory) is one of the most important aspects of marketing. When you get a TRU, you’re effectively reminded of something that you’ve either read or heard about before. So, in the same way that SEO helps your site show up when customers search for a product or service related to your niche, retrieval helps your site show up when customers are searching for something related to the topics you cover. In other words, people are naturally going to think about your product or service when they experience TRU’s because they’ve heard about it before. Essentially, trus are great for SEO.
How does e-gossip’s content differ from those of its competitors?
E-gossip’s content is often more engaging than that of its competitors. The reason is that the content creators behind e-gossip have a tendency to write more humorous stories. So, while other companies might focus on selling a product or service, e-gossip often focuses on entertainment and humor. On top of this, the content creators behind e-gossip also usually include a call-to-action at the end of each article. For example, if you read an article about football, you might leave the site with a feeling of wanting to learn more about American football. However, if you scroll down to the bottom of the article, you’ll see that it actually ends in three steps (i.e., click here to read more, click here to see a video, or click here to participate in a discussion) to get more information or start a conversation about American football. In other words, e-gossip creators try to ensure that each article they write is actionable. In addition to this, the stories and articles on e-gossip are usually long-form copies, which means they usually contain a lot of valuable information. This makes them ideal for SEO because people always want to learn more about a topic that interests them. So, in summary, all of these aspects work together to make e-gossip’s content stand out above that of its competitors.
Why should you participate in one-on-one confidential discussions via email?
Let’s discuss why you should participate in one-on-one confidential discussions via email for a moment. First of all, many marketers will tell you that 95% of online sales happen through word of mouth. In other words, people talk about a product or service before they actually purchase it, making marketing through social media a desirable option for many businesses.