If you’re looking to take your marketing game to the next level, you’ve probably considered exploring the world of digital marketing. The benefits of operating in this space are numerous, from being able to target the right audience to engaging content that encourages interaction. If you want to get started on your journey to digital marketing success, check out these top tips from experts.
Focus On Trends & Niche Markets.
Determining your target audience is one of the most important steps in your marketing plan. You want to make sure that you’re appealing to the people most likely to purchase your product or service. It’s easy for a business to get distracted by trendy trends and shiny objects, but if you want to remain competitive, you need to keep your eye on the ball – namely your niche markets.
Niche markets can be defined as ‘a small market of consumers who are highly engaged with a particular product or service’ – in other words, the people most likely to buy your product.
In a world of fads and fleeting trends, many businesses get caught up in the hype and forget about their customer base. The trick is to look at your product from the outside in, and ask: ‘Who is this product aimed at? Who is the ideal buyer?’ Once you’ve got your customer base firmly in mind, you can move on to the next step – identifying your ideal buyer’s needs and wants.
Make The Right Use Of Technology.
Nowadays, being ‘digital’ is not a negative connotation. In fact, it can be a positive attribute. This is because so much of our world now exists online. If you’re not equipped to take advantage of the digital space, you’ll be left behind – regardless of your marketing efforts.
The opportunity to connect with customers through content is endless. From email marketing campaigns to social media, you can engage with your audience wherever they are – provided you’ve got the right tools in place.
One of the best things about the digital space is that everything is there to be analysed. With Google Analytics, you can track the success of your website – from the moment someone lands on the page, to the point at which they make a purchase or leave the site.
In addition to this, you can use tools like MailChimp and HubSpot to create automated email campaigns or drip-feed web content to your audience between posts – depending on your blogging schedule and the nature of your product or service.
If you want to get the most out of your digital marketing efforts, you need to make the right use of technology – both old and new. With each passing year, new advancements are made that can help you to better understand and engage with your audience. Make sure you’re keeping up with the latest trends and technologies, as they can all help to improve your game.
In 2015, nearly all consumers are digital nomads – people who constantly be moving from device to device as their interests change. To ensure that your marketing efforts are reaching the right audience, you need to understand mobile.
If someone visits your site on their mobile, your headline and opening paragraph will not appear in the right-hand column of the screen. Your call to action may be slightly different, too, as the smaller screen real estate doesn’t give you as much room for text.
Luckily, there are solutions to all of this. If your site isn’t mobile-friendly, you can give it a quick upgrade by following these simple steps:
Find A Niche
No, we don’t always mean ‘niche markets’ when we use the term ‘niche’. In fact, we can use marketing to define a niche – whether you intend to or not.
If you don’t want to specialize in a certain area, it’s easy enough to change your mind and become an expert in something else. However, if you’ve got a specific area that you feel passionate about, you can bet that there are thousands of others who feel the same way.
For instance, if your hobby is cooking and you’ve always wanted to try your hand at making dinner recipes, why not? There will always be people who want to eat healthy foods and there will always be people who want to indulge their taste buds. Instead of focusing on the general ‘healthy living’ niche, find your passion project within it.
If you’re keen to explore digital marketing, we recommend you get started with a free trial of HubSpot. With this tool, you can set up automated email campaigns, track the performance of your website, and take advantage of all of the major social media platforms – from YouTube to Instagram.