If you’re looking to expand your business or establish your online presence in the Toronto area, then you need to consider all the options available to you.
There is a wide variety of eCommerce platforms, marketing automation tools, and web browsers that can be used to launch a successful online store in Toronto. Whether you opt for Shopify, BigCommerce, or one of the many other popular options, you can be sure that there is a good fit for your needs.
Let’s explore the top 10 reasons why you might want to consider dynamic online marketing in Toronto.
1. Personal Attention To Your Business
When you use an all-in-one eCommerce solution like Shopify or BigCommerce, you’re able to focus more on growing your business and less on spending time on trivial tasks like order fulfillment or website maintenance.
These platforms can take care of everything from setting up your shop for you to manage and grow, to taking care of your customers with live chat, email marketing, and more.
If you’re looking for personal attention to your business, then Shopify and BigCommerce are the clear winners. They provide a range of features that help you to automate many tasks and make the most of your time. This allows you to grow your business while still spending time with your family and friends.
2. No Technical Experience Required
If you’re looking to get into online marketing, then the perfect starting point could be with affiliate marketing. Simply choose a product that you think that your audience will find valuable, and when they purchase the product via an affiliate link or banner ad, you will earn a commission.
This type of marketing is easy to set up, and due to the fact that you don’t necessarily need technical experience to be successful, a lot of beginners have successfully adopted this strategy.
On the other hand, if you’re interested in getting into direct sales or retail marketing, you will need to have a good amount of technical experience. As a beginner, this could be a challenge.
One of the main reasons why people opt for direct sales or retail marketing is the ability to have a highly-targeted audience. Regardless of whether you operate a single store or have an eCommerce store that you run from multiple locations, the ability to target your chosen audience is something that you should consider when deciding which type of marketing to pursue.
If you’re looking for a strategy that can scale with little to no additional cost, then retail and direct sales are the perfect options for you. You will be able to take advantage of a database of potential customers that you can convert into paying customers. Plus, you can use automation tools like ClickFunnels to create and follow up with email campaigns, eliminating the need for a lot of manual work.
4. Fun And Easy To Use
Last but not least, we want to mention that both affiliate marketing and direct sales are fun and easy to use. When you’re getting started, it can be helpful to use an automated tool that takes the drudgery out of the process so that you can focus on generating leads and growing your business. With affiliate marketing, you’ll be paired with one of many affiliate marketers that are operating under a network like Commission Junction. You’ll essentially be promoting their products with a few clicks of a button and earning a commission on each sale.
With direct sales, you will be partnering with a salesperson who will help you to find your feet and get up to speed with the business. However, for the most part, the work will be done for you, and you’ll be able to focus on generating leads and growing your business. This is the beauty of these marketing strategies. You’re not tethered to doing unproductive things like emailing people or placing ads on social media.
5. Established Markets
If you’re interested in starting a business in Toronto, then it’s a good idea to look for established markets. Established markets already have a large audience that might become your customers. Established markets can also be a good place to start if you want to work in the digital marketing field and use SEO (search engine optimization) to get your website or blog ranked high on search engines like Google.
When it comes to SEO, established markets often provide websites with a good amount of backlinks. Backlinks are important because they help to establish your website’s credibility and allow Google to understand the context of your content.
So, if you want to do some SEO work for your new Toronto business, then exploring established markets might be a good idea.
6. Huge Audience
One of the biggest audiences that you’ll find in the Toronto area is made up of university students. There are a variety of digital marketing jobs that you can take online, and with the right education, you could end up working in a lucrative field. For example, if you’re keen on marketing yourself, you could start a blog and use SEO to attract potential customers to your website. If you want to go the full route and become a digital marketer, you could look into obtaining a Certificate of Digital Marketing or a Diploma in Digital Marketing. With a large and growing audience, you’ll have no trouble finding customers and promoting your business.
7. Better Than Traditional Marketing
One of the main reasons why you want to opt for digital marketing is that it’s a much more effective way of reaching your audience. Instead of simply relying on media placements in traditional magazines or newspapers, you can use online platforms like Facebook and Twitter to reach your audience. With social media, you can use the power of the platforms to engage with your audience, and in turn, drive more leads to your website or eCommerce store.
If you’re looking to cut through the clutter and want to ensure that your messages reach your audience, then social media is a proven tool for doing so.
8. Better Than Traditional Advertising
Another important reason why you want to go the digital route is that you can target the right audience for your product and service. Instead of plastering your business in big-ticket magazines or paying for expensive ads on expensive publications, you can use digital marketing to find the right audience and entice them to click on your ads or visit your website.
On the other hand, if you want to attract tourists to your city, then you could opt for a travel ad campaign or a branded tour. However, these types of ads usually appear on offline media (like billboards or bus stops), so you’re losing out on a large audience that might be interested in your product. With digital marketing, you can target potential customers and entice them with offers that are relevant to their interests.
If you want to utilize digital marketing to grow your business, then explore all the options that have the potential to reach your target audience.
9. Better Than Broadcast Advertising
Last but not least, we want to mention that broadcast advertising can also be leveraged in a digital marketing campaign. However, in a lot of cases, broadcast advertising is used solely to garner interest and organically grow traffic through SEO. In some instances, you might see ads during major sports events, and since these are already engaging audiences, you might see a bit of a boost in terms of organic traffic.
However, for the most part, sports events are sporadic, so it’s difficult to plan an ad campaign around them. Plus, getting the rights to air an ad during a major sporting event can be quite expensive. If you want to take advantage of broadcast advertising, then you might want to consider using it in combination with other forms of digital marketing.
The list of advantages that you get with digital marketing in Toronto is quite long. From attracting potential customers through SEO to having a large and engaged audience, online marketing is the perfect choice for your business.
If you’ve been considering a career in the digital marketing world, then it might be a good idea to check out all the options that are available to you. From SEO to content strategy, blogging to online store building, you can be sure that there is a good fit for you.