How to Market Your Business in Durango?

When it comes to marketing, many business owners think that they need to do everything online. After all, that’s where the majority of their customers are nowadays. Social media platforms provide a perfect opportunity to connect with potential customers, gain followers, and create engagement.

Even though the digital world is evolving, traditional methods of marketing still work. There are proven techniques that you can use to market your business that will increase your chances of success.

Traditional Marketing Is Still King

According to HubSpot Blogs research, only 8% of consumers currently use digital marketing methods to discover products. However, 56% of consumers feel that these methods make them more likely to purchase a product or service. Traditional marketing, such as TV commercials, magazine articles, and billboards are still effective. Just because the majority of your customers are online doesn’t mean that all tactics used to market traditional business must be digital. There are still ways to get the word out there that your business exists.

TV, Radio, and Newspaper Ads

TV commercials are one of the most popular and long-lived types of advertisements. Companies such as HubSpot have created templates specifically for this purpose. Create a commercial that will get your customers’ attention and let them know why they need your product or service. You should research the demographics that you’re aiming to sell your product to and create an ad that will resonate with them. If you want to target women aged 20-45, for example, you could run an ad with a career-related theme. Men tend to respond better to ads that have an action-adventure theme, so if you want to target males, you could run an ad where the main character is doing something cool or risky (e.g. skydiving, car racing, or scuba diving).

Forbes has predicted that traditional ads will still exist in 2022, even though the media landscape has changed. In 2021 alone, there will be approximately 5.94 billion TV sets sold around the world. With so many people still using these sets, it’s a perfect opportunity to reach your target audience. If you want to know what media platforms your customers are using, you can use tools like Google Analytics to track website traffic and discover what platforms your customers are most frequently using.

Magazines and Newspapers

Traditional media such as magazines and newspapers are still popular, and this is probably because people like being able to read about what they’re interested in. If you want to be viewed as a thought leader in your industry, you can take advantage of these publications to promote your business. Find a publication that your ideal customer would find interesting and that has a high readership. Write an article that will get the attention of this specific audience and place it on your website or social media accounts.

To find the right publication for your niche, you can use tools like Buzzsumo or Google Trends to discover popular articles in your area of expertise. Once you’ve located a relevant publication, you can contact the editorial team to see if there’s an opportunity for you to share your expertise with their audience. Remember: these publications are not looking for revenue, so don’t expect to make a lot of money off this venture. Instead, look at it as a way to gain valuable exposure and establish yourself as an expert in your industry.

Product Websites and Online Marketplaces

If you’re looking to sell a product, you can use online marketplaces like Shopify and Bigcommerce to launch a product website. These websites allow you to sell a variety of products (including digital ones), have an associated blog, and create an online store. They also provide you with a social media presence (via a storefront account) and allow you to target potential customers based on their location, interests, and more.

If you want to get the word out there that your product exists, you can use online marketing strategies to promote your brand. For example, you can use SEO (search engine optimization) to have your product or service appear at the top of Google search results for relevant keywords. You can also use social media to engage with customers and potential customers. Create memes and humorous videos that will encourage your followers to spread the word about your product. Just remember: be genuine and engage with your audience. If you want to grow your business, consider creating value for your customers.

Product Research and Surveys

If you’re able to create a valuable product or service, you can use your expertise to test it out and determine what features and modifications customers would most value. With a little bit of research, you can create a survey that will allow you to find out what your customers want and need. From there, you can brainstorm ideas for features to create a new, improved product.

These are just a few of the avenues that you can use to market your business in Durango. In general, any type of advertising that is considered “traditional” can still be used in 2021. Look at online forums like Reddit or Quora to see if your product or service is being discussed. If so, you can engage with customers and potential customers to see if there’s a demand for your product. If you want to gain more traction, consider creating a YouTube channel where you can talk about tips and tricks for using your product. Having a strong social media presence and engaging with customers on forums like Reddit or Quora can help you market your business in a digital world.