In the never-ending quest for better results from your online marketing efforts, you’ve probably considered trying some of the newer, trendier methods of reaching potential customers. But what do marketing gurus actually think works best? Let’s take a look.
Video marketing is booming.
If you’ve ever shopped online, you might have noticed that many stores (including Amazon) now offer an entire section devoted to marketing videos; in some cases, this is the entire product page. Why? Video content marketing is a win-win for both customers and businesses.
The great thing about video content is that it lends itself to so many different marketing techniques. If you’re looking to grow your business using only one channel, consider using video.
Here are just a few of the marketing techniques you can use to gain insight and drive consumers to action:
1. Product Demos
If you’ve ever shopped online, you might have noticed that many stores (including Amazon) now offer an entire section devoted to marketing videos. Why? Video content marketing is a win-win for both customers and businesses. The great thing about video content is that it lends itself to so many different marketing techniques. If you’re looking to grow your business using only one channel, consider using video.
Why would you put yourself through all that effort to demo a product when you can simply show it to the customer without all the fanfare? If you’re unable to demo the product yourself, find a trusted associate or a knowledgeable (and adorable) animal (yes, sometimes dogs are the best companions when it comes to product demos) to take the stage instead. Showing a product in action is the best way to explain how it works and why it’s great for your specific needs. If you can, record a quick video explaining what you do and why you’re the best choice for the job. Remember, demos are for marketing purposes only so be honest about the product and don’t put anything over-simplified.
Creating an infographic can be a great way to summarize essential information in a quick, easy-to-understand manner. In many cases, infographics are used to explain complex topics in a manner that non-experts can understand.
From a simple business overview to an in-depth analysis of your competitors, infographics can help give your company that extra something special.
3. Case studies
One of the best ways to stand out among your competitors is by using case studies to illustrate how your product or service is better than what they’re offering. A case study is a marketing tool that can prove to be quite effective when used correctly. It can be used to compare your product or service to something that’s already on the market (a competitor’s product). You can use case studies to prove that your product is the best solution for a specific need or to highlight a unique feature that makes your product special.
The great thing about case studies is that they’re easy to create. You can simply find a reliable source for information (usually a business journal or online news source) and summarize the important details. Then, you can either type out the information or find a free case study template and modify it to fit your needs.
4. Product reviews
Many businesses have realized the power of online reviews, and it’s even started seeping into brick-and-mortar stores as people want to support the businesses they know and trust. Reviews can be extremely persuasive, especially when they’re written by independent sources such as Google or Apple reviewers. They can also help guide your target audience towards more productive decision-making.
So how can you get online reviews for your products? One great way is through product reviews, of course! Just make sure that you only choose sources that are reputable and will give you a balanced view of the product. You can also ask trusted associates or friends to leave a product review about your service, organization, or upcoming product.
5. Trend analysis
Looking for an edge over your competitors? You can easily find the trends and what’s popular now in the online world. Trend analysis can help you figure out what your target audience is looking for and create content or offers that are relevant and compelling.
With trend analysis, you can dive into what’s popular and see what other businesses are doing. You can even choose the topics you’re most interested in and create a quick dashboard to track the performance of your chosen topics.
The advantage of using trend analysis is that you don’t necessarily have to create content around the analyzed trends. You can simply find what’s popular and put yourself in the right place at the right time to capitalize on the opportunity.
6. Opinion polls & surveys
Getting consumer opinion on your products can be extremely beneficial. Even a small percentage of the right respondents can provide valuable insights into the working of your product or service. You can use various platforms like Survey Monkey to easily run opinion polls or distributed surveys to get the most accurate results.
Just remember that getting honest answers to questions is always better than getting misleading or fabricated answers to questions; in some cases, this may even be legal. You can even choose to make the results of the survey or poll public, which can increase the odds of people leaving valuable comments or suggestions.
7. Newsletter sign-ups
Have a newsletter that you’ve been unable to grow? Why not try a new approach and see if this one will work for you? One of the best ways to gain email subscribers and build an audience is through a regular newsletter. You can use a tool like MailChimp to efficiently produce and send out your newsletter in a matter of minutes. You don’t even have to be tech-savvy to use this service!
What’s great about a newsletter is that you can use it to spread the word about your business and raise awareness about your product or service, while also providing your audience with valuable information.
The key takeaway from this list? Don’t be afraid to try some of these methods when it comes to marketing your business online. You may not always get the best results the first time you try a new technique, but that’s how you learn and grow. It’s never been easier to spread the word about your business, so why not try some new techniques that may work for you?