If you’re reading this, I assume you’re either a professional marketer or someone who is considering becoming one. Either way, you’re probably wondering, “How can I market my drug rehab center online?” Let’s take a look at some of the strategies you can use to effectively promote your organization within the digital landscape.
1. Build A Proficient Social Media Following.
Unless you’ve been living under a rock, you’re probably aware that social media usage has spiked in recent years. According to research, 93% of North Americans use some type of social media platform. That’s almost one in every two people! Whether you realize it or not, you’re currently competing for customer attention on various platforms like Twitter, Facebook, and Instagram.
Your goal, as a marketer for a drug rehab center, is to create and maintain a stable presence on social media platforms with the aim of increasing your reach and presence among audiences in your target markets and geographic locations. Doing this successfully requires a few things:
- A steady flow of engaging content
- Regular posting of content
- Consistent use of relevant hashtags
- Conducting social media campaigns
- Analyzing and acting on analytics
2. Position Yourself As An Authority In Your Industry.
If you’ve ever considered marketing a product or service in the health care sector, you’ll know that marketing within this industry is quite different than traditional marketing. This type of marketing is often referred to as ‘healthcare marketing’ or ‘EMT Marketing’ (Evaluate, Measure, and Think).
When you’re developing marketing materials for a drug rehab center, it’s important to position yourself as an authority in your industry. You don’t have to be a doctor to do this, but you should have at least a bachelor’s degree in health science or a related field. Additionally, you’ll need to develop expertise in medical terminology as well as healthcare policies (like HIPAA, HITECH, etc.). Developing these skills will increase your market share and give you a competitive edge.
3. Design Compelling & Conversational Content.
When was the last time you heard or read something on social media that wasn’t dull, overly promoted, or full of jargon? To grab someone’s attention on social media, you need to create content that is compelling and easy to understand. Designing compelling and conversational content takes time and a strategic approach, but it’s essential for attracting and retaining customers on social media.
To help jumpstart your content creation efforts, download our FREE marketing checklist. This comprehensive guide will help you develop a strategy for pitching to potential customers, creating compelling content, and measuring the success of your campaign.
When designing content for your website, magazines, or social media platforms, you have to consider several elements including:
Aesthetics are just the external (or physical) qualities of a piece of content. Things like design, color, and imagery are all aesthetics. Your content’s design and UX (user experience) are both important elements that influence how users perceive and interact with your content. Good design can make or break your content’s ability to resonate with potential customers. You need to consider visual design when creating content for marketing purposes.
4. Identify & Target Top Of The Funnel Consumers.
The old maxim, ‘You can’t afford NOT to get involved in social media,’ is still very much true. When you’re just starting out, it’s best to get involved as much as possible even if it’s just on a few platforms. As you become more established, you can focus on attaining a critical mass of followers on key platforms. Once you have a decent number of followers on these platforms, you can begin to target more specific types of people and engage with them on a personal level.
When you’re marketing a product or service in the health care industry, you need to consider several factors. First, identify the decision-makers who have the power to buy your product or service. This includes doctors, dentists, and other healthcare professionals. Next, find the people who need or might need your product or service. When you identify these individuals, you can begin to develop a target list of people who fit the profile of a purchaser of your product or service. Last but not least, develop a plan on how to reach out to these people with the aim of encouraging them to become familiar with and/or use your product or service. This last step is often called’marketing to the masses,’ but it can also mean’marketing to the decision-makers,’ or’marketing to the chosen few.’
At this stage of the game, you’re going to want to establish yourself as an expert in your industry. To do this, take the time to develop educational materials that can be used by healthcare professionals (like yourself) to learn more about your product or service. Additionally, write case studies and pitch articles to newspapers and magazines about successful patient journeys that can be used to illustrate your point and educate your audience.
5. Test The Waters.
Once you’ve established your healthcare marketing strategy and begun to execute, it’s time to test the waters. This means, you’re going to begin to see how your marketing strategies are working and make any necessary adjustments. To do this, you need to pay attention to the metrics (like click-through rates, visitations, etc.) that can be tracked via online tools like Google Analytics.
These five steps will help you market your drug rehab center online and establish yourself as an authority in your industry. As you begin to build a strategy and get started, make sure to stay organized and patient.