In this digital age, people are constantly connected to the internet – even when they’re not connected to the internet. Thanks to smartphones, people are always ‘available’ to take a look at what’s new, what’s trending, or what they feel passionately about. This is the type of person you’ll want to capture with your drip marketing campaign.
A drip marketing campaign is any form of communication where you send one or more messages to a group of people, with the intention of reaching as many people as possible. You can take advantage of the fact that humans naturally gravitate toward talking about themselves, and use this to your advantage by simply asking questions about what your audience cares about or what problems they’re facing.
You can use various methods to determine the best way to reach your audience – whether it’s email, automated texts, or social media – but no matter what method you choose, you’ll always want to measure the results of your campaign to see if it was successful or not. In this article, we’ll cover everything you need to know about optimizing drip campaigns in QuickBooks Online as well as provide you with a few tools to help you along the way.
Create a Buzzworthy Topic
You’ll want to choose a topic that is both relevant and unique to your target audience so that your messaging is not ignored or overlooked. That way, you’ll be sure that your audience actually reads your messages and takes action (hopefully, this is what you want out of any marketing campaign).
For example, if you’re a business owner who is looking to promote your company’s products, you might want to consider a topic like’marketing tips for small businesses’ or ‘effective marketing strategies for small businesses.’
If your target audience is millennials, you could also take advantage of their passion for saving the earth by exploring the topic of ‘sustainable marketing’. Talk about unique!
Once you’ve decided on a topic, you can use various methods of analytics in QuickBooks to see what resonates with your audience, and which method of messaging they prefer (if any). Then, you can modify your campaign according to their feedback.
Drip Marketing in QuickBooks
Once you’ve determined the best method of reaching your audience, you can set up a drip campaign in just a few minutes. Follow these steps: