Why Should You Care About Digital Product Marketing?

In case you’re wondering, ‘digital product’ is a phrase used for products that can be purchased and downloaded online (e.g. software, e-books, videos, etc.).

Marketing to digital audiences is very different from traditional marketing. Namely, with digital audiences, you’re not only advertising to people but you’re also engaging with them by offering them value.

To attract digital audiences, your product must be useful, or provide value, to the person using it. In other words, your product must solve a problem or be useful in some way. Otherwise, you’re just wasting your time.

One of the biggest differences between traditional marketing and digital product marketing is that with digital marketing, your product doesn’t need to exist!

You can’t go wrong with a useful product, but even if your product doesn’t solve any problem, you can still use digital marketing to gain attention and eventually, customers.

How to Get Started With Digital Product Marketing

To get started with digital product marketing, you’ll need a website. To attract potential customers, you’ll want to populate it with useful content that provides value.

You’ll also need to decide on the pricing for your products. If you have a freemium model, where users can try the product for free and then have to pay to use it, you can use Google Ads to attract potential customers to your product.

To start generating revenue, you’ll want to gradually increase the price of your product over time. Don’t get too carried away though and increase the price too much, otherwise, people may choose not to purchase your product.

To begin engaging with potential customers, you can use various types of social media platforms (e.g. Facebook, Twitter, LinkedIn, etc.). Alternatively, you can use platforms like Google Posts or Medium to post articles and other types of content to attract potential customers.

The Importance of Keywords

When you’re actively using SEO (search engine optimization) to promote your product, you’ll want to make sure you’re using the right keywords. In case you’re wondering, SEO is the process of getting traffic from search engines (e.g. Google, Bing, etc.) to your website.

To attract potential customers through SEO, you’ll want to use keywords that are relevant to your product. For example, if you’re selling dog food and you want to attract potential customers who are searching for ‘dog food,’ your keywords should be ‘dog food’ or ‘pet food’ rather than just ‘food.’

If you don’t want to go the SEO route, you can use tools like Google Adwords to find relevant keywords and generate advertisements that will draw traffic to your site.

The Importance of Backlinks

Backlinks are links that exist outside of your site. When someone clicks on a backlink, they’re going to be directed to another website that has link to your site. Backlinks are important because they indicate a website or blog is supporting your product and/or website.

Getting backlinks is very difficult because you’ll need someone with a lot of influence to link to your product or website. If you want to attract more customers through backlinks, you’ll have to convince influential people to link to your product or website. Alternatively, you can use tools like Coverture to find blogs and websites that are linked to large social media platforms like Google Plus or Twitter.

Anchortext

When someone links to your site, they’re typically adding their own description of what they’re linking to. For example, let’s say you’re a hotel chain trying to attract visitors to your site by offering them discounted rates. Someone might link to your site with the following text:

“Check out this great deal offered by the hotel chain. It’s an excellent opportunity to visit a city that you’ve always wanted to see!

In this case, the person using the link is providing additional information about the deal, which is very helpful. Because the person is providing additional value, they’re also engaging with the reader and encouraging them to click on the link. In essence, the reader is being ‘led’ to the product through a combination of keywords, value and engagement.

Anchor text is extremely important when trying to gain search engine placement for your site. If you can get your anchor text correct, you’ll see a significant increase in organic traffic to your site.

The Difference Between Product Review Blogs and Traditional Blogs

Review blogs are similar to regular blogs in that they’re both used to disseminate content to the general public. However, a review blog is different from a regular blog in that most review blogs are focused on product reviews rather than just random posts.

As the name suggests, a product review blog is used to review various products (e.g. software, apps, etc.) In case you’re wondering, a review is considered to be an in-depth analysis of a product that usually includes both objective and subjective elements. These elements can be difficult to convey in text, so visuals can often be very helpful. Review blogs gain a lot of traction because they offer an easily digestible form of content for the busy reader.

Traditional blogs are just like review blogs but they don’t have a special section devoted to product reviews. Instead, they have posts on a variety of topics, which may include product reviews, among other content.

The goal of a traditional blog is just to spread content as far and wide as possible. Therefore, they don’t really need to have a special section for product reviews, as these posts can often just be found in the body of the blog. That being said, if you’re reviewing products regularly, it’s beneficial to have a section devoted to product reviews.

The Importance of Influencers

Once you have a product blog or website, the next step is to find ways to attract more traffic and become more profitable. To do this, you can use various tools to find influencers in your niche (e.g. dog food influencers, etc.).

An influencer is someone who has a large social media following. These people can become a powerful force behind the success of your product or website. To find and connect with influencers, you can use platforms like Twitter, Instagram or YouTube to search for relevant content or keywords.

Once you’ve found some potential influencers, it’s time to build a relationship with them. To do this, you can start by sharing their content, then if they follow or watch your content, they’ll notice you. After that, you can engage with them through a combination of social media and email.

Analytics

To track the performance of your product blog or website, you’ll need to install a simple analytics tool like Google Analytics onto your site. Once you’ve done this, you’ll be able to track the traffic that comes to your site as well as examine the behavior and performance of these visitors.

To begin, simply log into your Google Analytics account and follow the prompts to add your tracking code to the website or blog you’re working on. You’ll then be able to enter your website URL and begin monitoring your traffic.

One of the most valuable tools in Analytics is the traffic source report. This report will reveal the various platforms (e.g. social media, search engine, etc.) that are driving traffic to your site. Additionally, you’ll be able to see how these platforms are performing overall, as well as which ones are performing well in your niche.

Another useful tool in Analytics is the organic vs. paid traffic report. This report will tell you how much of your traffic is coming from organic searches (i.e. users are actually going to your site because they found it on their own) and how much is coming from paid ads (i.e. your product or website has been paid to appear in these results).

The Bottom Line

Hopefully, you now have a better understanding of why you should care about digital product marketing and how to get started with it. Like with any other form of marketing, the more you put in it, the more you’ll get out of it. To begin generating revenue, create content regularly and try to attract as many people as you can to your product. If you’ve found this article valuable, take a look at our complete marketing guide or download the complete guide here.