People are slowly but surely moving back into the city as life goes back to normal. This has created a major opportunity for online marketeers looking to tap into this niche audience and promote their products/services to this growing group of consumers.
Downtown Long Beach is the center of the city, hosting some of its most iconic structures as well as the city’s administrative offices. It is also the place to be for local businesses looking to gain influence and engage with potential customers who are physically located in the building.
This article will examine the opportunities and challenges that come with reaching this highly influential audience and how to best approach marketing to them.
What Products Do They Like?
The first step to understanding the target audience’s behavior is to examine the products they like. This can be a tricky question to answer as it requires some research into consumer preferences, but it is a question that should absolutely be answered before moving forward with any kind of marketing campaign. It is vital that you identify the products that your target audience likes because this will help you choose the right approach when promoting your products.
This way you can choose products that they are most likely to be interested in and, more importantly, be able to choose products that will be effective in promoting your brand. Take some time and find out the products that your target audience likes, buying habits, etc.
Search Engine Visibility
Another important factor to consider when marketing to this demographic is search engine optimization (SEO). If you are not optimizing your website for search engines, then you are limiting your exposure and the effectiveness of your online marketing campaign. Your website’s performance on search engines will depend on a variety of factors, but you can begin by ensuring that its content is structured and uses relevant keywords throughout the text. Also, make sure that the website is mobile-friendly and accessible from all devices.
Pro-Tip: Use Google My Business to connect with consumers who are physically located in your local area. This tool can help you find businesses nearby that are available for purchase, as well as let you connect with existing customers to see what they think of your product or service. You can also use this tool to identify and reach out to potential new customers who may live in your area but are not yet familiar with your business.
Social Media Presence
Another important aspect of marketing to this niche audience is building a strong presence on social media. You can start by creating accounts on the major social media platforms – Twitter, Facebook, and Instagram – and ensuring that these accounts are dedicated to your brand and its marketing efforts.
On Twitter, for example, you can establish yourself as a thought leader in your industry, sharing useful and interesting information that others may find valuable. You can also use the platform to engage with other industry experts and stay in the know on all the latest trends.
On Facebook, you can establish yourself as a business that customers can trust, building a reputation as a reliable and safe establishment. On this platform, you can also host live chats with customers or use Messenger to directly engage with potential and existing customers.
Instagram is the hybrid social media platform that connects people with images. The key is to use this platform to showcase the products that you promote, connecting with potential customers through eye-catching visuals.
Dedicated Email List
Dedicated email lists are an important part of every marketer’s toolkit. Once you have a list of email addresses, you can begin to send out regular emails, connecting with your audience on a more personal level. You can also use these emails to send out special offers and discounts, promoting your products or services, or just keeping your audience up-to-date on the latest news.
Pro-Tip: Use MailChimp to create and maintain your email lists. With this tool, you can create groups of people who share a common interest and can be followed by email campaigns that are sent out on a regular basis. You can also use MailChimp to discover and analyze the interests of your audience.
Last but not least, we have offline presence. Building a physical business is always a good idea, and even better when you can do it in a place that is within your target audience’s radius. However, without an online presence, you are limiting your audience, their ability to find your business, and the effectiveness of your marketing efforts.
If you don’t have a physical storefront, then you can use the internet to reach out to potential customers in your area, establishing yourself as an online shop that offers a reliable and safe place to purchase products. You can also use platforms like Google Maps to display your address and physical surroundings, helping people find your business—even if they are not yet familiar with your brand.
Pro-Tip: If you don’t have a physical store yet, then host a virtual open house to gain immediate trust and credibility with customers who are geographically close to you. On this day, you can showcase your products and let people experience your brand in a way that is truly unique to them.
Above all, ensure that you choose products and services that your target audience will value and benefit from. By choosing products that they already value and use, you can effectively position yourself as an expert in your industry, establishing yourself as a go-to person for all things related to your business.