You’re searching for an accredited source to learn about digital marketing and you come across a course that seems interesting but a little expensive. You might wonder if this is the right path for you and if you should really invest in learning something that doesn’t guarantee employment. Is this course going to be worth it? Is online marketing right for you?
Weighing the pros and cons isn’t easy, especially when you’re not familiar with the industry. That’s why we’ve gone ahead and curated this detailed guide which covers everything you need to know about the course.
Full Stack Digital Marketing
The first and most important piece of information is that this program isn’t just for beginners. Its coursework is designed for experienced marketers who want to further expand their knowledge into the field of digital marketing. If you’re looking for a refresher or want to jump into the industry, this is the perfect choice.
You’ll start by taking a course on digital marketing analytics. You’ll learn how to analyze web traffic and advertising performance, measure the success of marketing campaigns, and determine the ROI of digital investments. You’ll also get to learn the ins and outs of Google Analytics, which is a free tool that virtually every business will be able to use.
Next, you’ll take a course on web design and development. You’ll learn how to build a strong foundation for your website by choosing a good domain name, understanding basic web architecture, and utilizing SEO and content strategy. You’ll also review and analyze SEO performance using built-in tools as well as learn how to properly use Google Adwords.
You’ll finish up the program by taking a course on digital marketing strategy. Here, you’ll learn about the four Ps of marketing strategy; product, price, place, and promotion.
You’ll begin by learning about various industries and the problems they’re facing. For example, you’ll learn about how e-commerce has changed the mattress industry and how online commerce has changed the way we shop for clothes. You’ll also get to explore marketing strategy cases from real-life projects and analyze how the four Ps play a role in each case.
Why Full Stack?
As mentioned, this program is for the experienced marketer who wants to further their knowledge in digital marketing or who already works in the field and is looking for a refresh. Having a broad knowledge of various platforms will give you an advantage over the competition and make you stand out above the rest.
What’s the Next Step?
If you want to continue your education and want to specialize in digital marketing, you’ll need to decide which sub-specialty to pursue. You have two options here: SEO and marketing. The first one focuses on ranking websites in organic search results while the latter one focuses on brand building and marketing research.
If you want to continue your education and want to specialize in digital marketing, you’ll need to decide which sub-specialty to pursue. You have two options here: SEO and marketing. The first one focuses on ranking websites in organic search results while the latter one focuses on brand building and marketing research.
Is This The Right Course For You?
If you’re looking for a career in digital marketing and you feel confident that this is the right course for you, then by all means, go for it. You can also start a successful career in a related field, such as SEO, content strategy, or SEO management.
However, if this is something that you’re considering as a hobby or as a way to further your knowledge, then you may want to look into another path. Not all online degrees lead to a lucrative career in digital marketing and you might end up regretting your decision to pursue this specialty.
In short, if you’re looking to learn how to become a digital marketer, this is an excellent choice. However, if you’re looking to simply expand your knowledge or to specialize in digital marketing as a hobby, you might want to consider another path.