Do you ever wonder how some people become so successful while others remain stuck?
Perhaps that has happened to you. You might have had a dream that you would be able to live a luxurious life, free from financial worries. But here you are, still trying to figure out how to make that happen. You’ve been hearing stories of people making millions online and you think to yourself, ‘Gosh, if only I could do that.’
In this article, we’ll tell you exactly how to get started with LinkedIn online marketing foundations so you can start building your own personal brand and start making money online without any limits.
Before you can even think about making money online, you need to first understand what online marketing is and why it’s so damn important.
In a nutshell, online marketing is the promotion of products or services through digital channels
For example, you could promote a weight loss product through social media platforms like Twitter or Facebook or through a specialized weight loss blog.
If your goal is to grow your business, you need to embrace the concept of digital marketing and understand how to use the various platforms available to you.
In addition to that, you also need to understand what data is, how to analyze it and how to use that analysis to improve your strategies.
Downloading the Course
Now that you have an idea of what online marketing is, let’s get to the good stuff — How to download the LinkedIn course for free.
The first step to take if you want to learn more about online marketing is to go to the LinkedIn Learning website. On this site, you will find a wide range of courses, all freely available. You can start by clicking on the ‘Learn Basic LinkedIn Marketing’ button at the top of the page.
As you may imagine, learning the basics of online marketing can take a while, so you may not want to start with one of the more advanced courses right away. In that case, it might be a good idea to start with the ‘Learn Basic LinkedIn Marketing’ course first and then move on to the ‘Learn Advanced LinkedIn Marketing’ one or two weeks later.
When you reach the site, you will see a short tutorial video.
You’ll then be greeted with a pop-up telling you that the course is available for download. Simply click the ‘Download’ button to get the course materials in the format you need.
Once the materials are complete, it’s time to review the contents and try out some of the techniques you’ve learned.
If you followed our guide step by step, you should now have a LinkedIn account with a pretty good foundation. But since we’re human and we need to learn, it’s not yet perfect.
To start generating leads, you can begin by creating a simple ad to post on your LinkedIn profile. Take a look at the example below:
As you can see, we’re just going to post an ad to our LinkedIn profile. When a potential customer or collaborator clicks on this ad, they will be taken to our profile where they can learn more about us.
If you’d like, you can continue to build upon your LinkedIn profile and try out more ad variants. When a potential customer or collaborator clicks on one of your ads, they will be presented with an opt-in form to further engage with you or continue on to your website. In addition to that, your ads will be accompanied by a call-to-action button that encourages them to subscribe to your email list.
To get started, simply visit the LinkedIn Learning website, click on the ‘Learn Basic LinkedIn Marketing’ button at the top of the page and follow the instructions.
As we mentioned before, the advantage of the LinkedIn learning platform is that all of its courses are free. So, feel free to explore all of the courses and start building your personal brand.