Done For You Capture Pages for Online Marketing

One of the most effective ways to engage with customers is through a newsletter. But building and designating a space to collect subscribers’ emails can be time-consuming, requiring a significant amount of effort.

Now, with the help of HubSpot, creating a capture page that will be effective is simple and hassle-free.

The Basics

A capture page is an area of your site that gives subscribers the option to sign up for your newsletter, sign up for your email list, or learn more about your company. Often times, these are located in the footer of a website or in a dedicated section inside of your homepage.

You can use a tool like HubSpot to effortlessly set up a dedicated space for your website’s subscribers to fill out a form or enter their email address to receive information. Once they provide their details, they will be taken to a dedicated page where they can view details about your upcoming events or learn more about your brand. If you decide to include a signup form in the future, you can easily capture all of their contact information.

Why Should You Use a Done For You Capture Page?

As mentioned above, a capture page gives you an easy way to sign up new subscribers to your email list. But how many times have you seen a list of subscribers who have provided their information but have not opened your emails? Most of the time, you’ll see a high percentage of dead subscribers on a list.

With a dedicated page, you can ensure that your emails are not being opened and discarded by customers because the content isn’t relevant to them. You can personalize content based on previous interactions with that person or even send emails with evergreen content to keep them interested.

By taking the time to set up a beautiful, functional, and simple (yet effective) page like the one above, you can dramatically increase the chances of your emails being read and responded to.

How Do I Create a Done For Me Capture Page?

With HubSpot, the process of creating a capture page is incredibly simple. Once you have created a new website or blog, navigate to the footer and click the three dots at the top right corner to access the settings interface.

From here, you can choose whether you want to have a signup form in the footer or on the homepage. If you decide to put it in the footer, you can leave the area of the website that you’ll place it in and give it a background and border color. Then, in the text box that appears, you can enter the form’s title and the short description of what the page is for.

Once you’ve entered the form’s title and short description, you can click on the preview icon to see how the page appears.

Simply follow the on-screen instructions to add the form to your website’s footer.

What More Can I Do With A Done For Me Capture Page?

With a dedicated page, you can add more value to your subscribers by including buttons that they can click to learn more about your upcoming events, get a freebie, or enter their email address to receive important news about your business.

For example, if you have designed a page that is effective in getting subscribers to sign up for your email list and you decide to include a Freebie button, you can click on that button to learn more about your upcoming events or enter their email address to receive an important announcement.

On the other hand, if you decide to leave the form in the footer and include an unsubscribe button, you can provide your subscribers with the option to opt out of your emails. In this way, you can ensure that they get the value that you’re providing and that your emails aren’t being abused. Of course, you can also include a signup button, too.

Design Tips

If you decide to include a signup form in the footer of your website, make sure that the area is unobtrusive. This means that you don’t want to put too much text in it or use too many graphics because, quite frankly, the last thing you want is for people to leave before they’ve had a chance to sign up. So, keep it simple and make sure that you include all of the essentials – a signup form, privacy policy, and contact information.

When it comes to having a signup form in the footer or on the homepage, quite often designers will recommend putting it on the homepage. While this may seem like a straightforward enough decision, you must use your own judgement when choosing where to have it. Typically, a signup form in the footer is going to be more effective if the majority of your customers are already familiar with your brand or have previously visited your website. If this is the case, you may want to consider putting it on the homepage so that new customers can immediately sign up without having to search for the information.

When Do I Have To Have A Captcha?

In order to ensure that your email is not being spammed, you’ll have to include a captcha (sometimes known as a reCaptcha) on your done for you capture page. You don’t have to include one on your homepage, but you should put one on your signup form in the footer of your website.

There are a variety of captchas that you can use, but the most common ones are Google’s reCaptcha and the Typeform Captcha. If you use Google’s reCaptcha, all you have to do is enter the words “I’m not a robot” in the space provided below the form.

With the Typeform Captcha, you simply have to click the button to prove that you are, in fact, a human.

No matter which one you decide to use, make sure that you have thoroughly considered the pros and the cons before making a decision. Just remember that having a captcha on your newsletter signup form may cause you to lose a few subscribers who think that they’re too valuable to add to your list.

Additional Considerations

Depending on your website’s design and what industry you’re in, you may want to consider certain things. If you’re using a form builder such as WordPress, you can assign the submitted information to a mailing list for easy follow-up. And if you decide to include a button that leads to a signup form, you can use javascript to determine whether a visitor has previously provided their email address or is a new subscriber and, therefore, hide the button if it’s been detected previously that they’ve signed up for your email list.

The key takeaway from this blog post is that a newsletter signup form is an easy way to get in touch with customers and learn more about what they want. Even if you decide to go the easy route and use a tool like HubSpot to create a simple page, you can still make it effective with a little bit of design work. So, don’t be afraid to try something new. Once you’ve seen how easy it is to set up a dedicated page for your website, you may find that it’s the best way to go.