There is a constant struggle between marketers and business owners/operators to gain attention and engage customers within their channels of choice.
Whether it’s social media, email marketing, or another digital marketing channel, people are constantly seeking new ways to connect with brands and businesses. In some cases, businesses can become so obsessed with trying to generate as much quality traffic as possible that they forget about the actual value their customers/potential customers bring to the table.
Through this lens, video is often viewed as a vanity metric, as it could attract individuals who might not be engaged with your brand otherwise. However, video shouldn’t be treated as a vanity metric because it can actually open up a world of opportunities for your business.
To help businesses of all sizes and stripes realize the power of video and embrace it as an essential marketing tool, we’re going to introduce you to Done 4 You (D4Y), an online video and audio marketing system that was built from the ground up to help businesses grow and thrive.
An Overabundance Of Marketing Channels
The world of marketing and digital marketing is a crowded one, and it can be difficult to break through the clutter.
With so many platforms, tools, and tactics to choose from, it’s easy to see why many businesses get overwhelmed and paralyzed by the plethora of choices.
When it comes to D4Y, the founders decided to focus on what they were good at, which is producing video content. With over 15 years of combined experience in marketing and video production, they knew they could create an efficient, user-friendly product that could boost anyone’s marketing efforts.
Online Video And Audio Marketing At Its Best
Although digital marketing and social media have changed the way we interact and do business, there are still some gold nuggets that are as valuable today as they were 10 years ago.
One such area is video marketing and online video.
Thanks to the rise of TikTok (and the increasing capabilities of cheaper and more affordable video cameras), anyone can produce an engaging, cost-effective video marketing effort that will resonate with a targeted audience and draw in potential customers.
Even if you don’t have the budget or the time to produce high-quality, polished videos, it’s still possible to produce low-cost, raw videos that can be uploaded directly to platforms like YouTube, where advertisers have already committed to buying ads and viewers have already agreed to watch content for free.
Similarly, with the explosion of podcasts and online audio content, it’s now possible to produce an inexpensive voice track for use in a podcast, which you can then monetize through affiliate marketing or otherwise.
D4Y Makes Video And Audio Marketing Easy
Let’s be honest, as consumers, we’re surrounded by noise. Between the constant barrage of ads on social media and online forums, news articles, and the constant chatter of people around us, it can be difficult to focus on any one thing, much less a video or audio file.
The digital landscape and the way we interact with technology has changed the way we access and consume information, limiting our attention spans and removing the need for focus and attention.
With D4Y, all you need to do is drop a video or audio file in and you’re instantly presented with a steady stream of engaging content, all based on your chosen keyword or words you entered. The automated content curation and video optimization tools take the drudge work out of identifying relevant, high-quality content and getting it placed in front of your target audience.
D4Y Changes The Way We Think About Video And Audio Marketing
While video and audio marketing can be used to attract, engage, and convert audiences across many platforms and devices, they were built for the web, and they’re still as effective as they ever were, thanks to the marvels of technology and the ever-increasing adoption of smart phones and the internet.
If we compare today’s marketing landscape to just a few years ago, the shift is dramatic. Back in 2014, video wasn’t even a consideration; now it’s almost impossible to conduct business without including video in some way, shape, or form.
Thanks to companies like Google and Facebook, we’re constantly bombarded with video content, whether we want to or not, which makes it much easier for marketers to reach and engage with consumers.
Marketing Channels, No Matter The Size Of Your Business, Can Benefit From Video
With video marketing and audio marketing, there is no typical customer. Video and audio subscribers can be engaged with and entertained by content ranging from product demos and interviews, to tips and tricks, to simple how-to’s and FAQ’s.
The key is to create content that is tailored to suit varying customer personas, along with a range of content types to keep your audience engaged and interested. If you can do that, then video and audio marketing is a great way to attract, engage, and convert customers, regardless of your business size.