Many businesses have a marketing mix of online and offline marketing to achieve their business objectives. With so much information on the internet and Social Media, it’s almost impossible to capture the attention of customers in one place. This is why businesses tend to utilise both online and offline marketing, with the two often working in tandem.
Does Online Marketing Work?
Not all online marketing is created equal, just like not all offline marketing is. There are key performance indicators (KPIs) that you can use to track the progress of your online marketing efforts.
One important distinction to make is whether you’re looking at attracting new customers or engaging with your existing ones. If you’re looking to grow your business, you’ll want to focus on attracting new customers via online marketing. If you’re already receiving consistent traffic, you may want to consider investing in online marketing to enhance and extend your customer engagement.
Attracting New Customers With Online Marketing
When you set out to attract new customers with your online marketing, your first port of call should be to establish yourself as an expert in your field. Having a blog on the internet is a great way to do this, as it provides you with the opportunity to educate and entertain your readers with content that is both relevant and useful. However, even if you don’t have a blog, you can still use websites like Medium to establish yourself as an expert in your industry. By actively participating in the conversation, you’ll draw more people to your site who are interested in what you have to say.
Engaging With Existing Customers On Social Media
There are many benefits to having an active social media presence, and I would recommend that every business has at least one profile on a major social media network. Having a profile on social media indicates to customers that you are an expert in your industry, and allows you to engage with them.
The type of content you’ll want to produce for social media is different to that which would be appropriate for a blog. For social media, you’ll want to focus on engaging with your audience and getting them to visit your website or follow you on social media. Things like replying to comments, sharing valuable information, and creating compelling content are all extremely effective strategies that can significantly boost your business’ visibility online.
Measuring The Success Of Your Online Marketing Efforts
Just like any other form of marketing, online marketing is a process that can be improved upon through constant measurement and analysis. One important area to focus on is your search engine optimization (SEO). SEO determines how well your website appears in search results when a user performs a search on a search engine (like Google or Bing).
There are several key areas to focus on when optimizing your SEO, including how relevant and useful your content is, how easy it is to find, and how competitive the keywords you’ve chosen are. The better your SEO, the more traffic and leads you’ll drive to your website.
More Information To Help You Decide
Hopefully, this article has given you a good overview of the various forms of online marketing and the distinctions to make. While there’s certainly a lot to think about when determining whether or not to pursue an online marketing strategy, you’re now in a better position to make the right decision for your business.