Does Online Marketing Increase Sales?

Even though we live in the era of digital marketing, the concept of “going to market” and doing everything in person hasn’t gone away completely. When we’re talking about physical retail businesses, we often think about the impact that digital marketing has on sales. But what about the other way around? Does physical marketing affect sales for online retail businesses?

In this blog post, we’ll explore the relationship between online marketing and retail sales and determine what role, if any, digital marketing plays.

Does Online Marketing Impact Retail Sales?

In the retail world, physical marketing is often considered the stepping stone to digital marketing. When you’re trying to grow your business and attract new customers, paying for Facebook ads or running a PPC campaign can seem easy and cost-effective compared to hiring a marketing agency or investing in expensive tools to grow your presence online.

In the right situation, online marketing can be effective in driving retail sales. However, this depends on your niche, the strength of your digital marketing efforts, and how well those efforts drive traffic to your online store. We’ll explore these topics in more detail below.

The Role Of Digital Marketing In Retail

Unlike other industries, retail has seen a significant shift toward online marketing. In the past, when we were talking about online marketing, we often referred to banner ads, text ads, and email marketing. But today, when we’re talking about digital marketing, we’re referring to a much broader set of strategies and tactics. In general, these strategies can include:

  • search engine optimization (SEO)
  • pay per click (PPC)
  • social media marketing (SMM)
  • content marketing (CM)
  • email marketing (emai)
  • and more

Depending on your niche, you may want to look into some of the above-mentioned tactics and strategies to grow your retail business. But we can’t tell you which ones to focus on and which to ignore. This depends on your goals and the size of your budget. As a general rule of thumb, it’s usually a good idea to use multiple digital marketing strategies to grow your traffic and retail sales. This way, you’ll have a better chance of succeeding.

To answer the question, “Does online marketing increase retail sales?”, we need to first examine the relationship between digital marketing and retail. Then, we can determine what element of digital marketing affects retail sales.

The Link Between Digital Marketing And Retail

As we mentioned above, retail has seen a significant shift toward online marketing. This is apparent in many ways, from the way consumers find products and make purchases to the way companies communicate with customers and grow their businesses.

To learn more, we can look to the Google Analytics stats on digital marketing and ecommerce to see the growth of these topics. Between 2010 and 2015, search engine marketing (SEM) grew from 6% to 11% of overall digital marketing, while e-commerce grew from 3% to 7%. (Source: HubSpot Blog)

“E-commerce marketing encompasses everything from email marketing to SEO, and stores such as Amazon and eBay play a crucial role in connecting brands with customers,” said Rachel Klein, account manager of MarketingCharts.com. “Whether you sell your goods online or you operate a physical retail store, understanding how to work with these platforms effectively is essential.”

While search engine optimization (SEO) has seen a fairly significant increase in spending as a percentage of overall digital marketing, it still only accounts for about 4% of total digital marketing budgets in 2021. Similarly, email marketing makes up only about 2% of overall digital marketing budgets. However, email marketing is one of the most efficient and cost-effective ways of communicating with customers and prospects, and growing email lists is essential to any business. (Source: HubSpot Blog)

In addition to SEM, e-commerce marketing, and email marketing, other important pieces of the puzzle include mobile marketing and paid search. Between 2010 and 2015, mobile marketing and paid search grew from 10% to 16% of overall digital marketing, while display advertising — which includes banner ads, video ads, and paid search ads — grew from 72% to 77%. (Source: HubSpot Blog)

As a business owner, you may be wondering how to integrate digital marketing into your retail strategy. One way is to set up shopping carts and order forms on your website, blog, or social media platforms to make it easier for your customers to make a purchase. Doing this also helps with SEO, since each time a customer clicks on a shopping link or order form, the web browser opens a new tab or window, creating a new opportunity for that page to be crawled by search engines.

Does SEO Increase Retail Sales?

Depending on your niche, you may want to look into some of the above-mentioned tactics and strategies to grow your retail business. But we can’t tell you which ones to focus on and which to ignore. This depends on your goals and the size of your budget. As a general rule of thumb, it’s usually a good idea to use multiple digital marketing strategies to grow your traffic and retail sales. This way, you’ll have a better chance of succeeding.

To answer the question, “Does SEO increase retail sales?”, we need to first examine the relationship between SEO and retail. Then, we can determine what element of SEO affects retail sales.

According to SEO Expertise, SEO increases retail sales through organic traffic and optimized landing pages. (Source: SEO Expertise)

What Is Organic Traffic?

Organic traffic is traffic that reaches your site without using paid search or paid marketing. This occurs when a user finds your website, through either organic SEO (search engine optimization) or paid search advertising, and then makes a purchase without being prompted to by the website owner or manager. (Source: HubSpot Blog)

Organic SEO depends on a number of factors, such as the quality of your content and the popularity of your website. To keep things simple, let’s assume that you’ve uploaded some amazing photos of your products on your website. If someone lands on your website, reads about your products, and then decides to purchase something, they’ll most likely do so because they found your content valuable and thought-provoking. In this case, the quality of your content, the prominence of your website, and good ol’ word of mouth would all help to drive sales. (Source: HubSpot Blog)

“When it comes to generating organic traffic, content is king and SEO is queen,” said Josh Shipper, CEO of Lead Generation Company. “The content needs to be valuable, well-written, and easy to understand. As for SEO, make sure that your keywords are incorporated into the title and the content, but avoid over-optimizing and using too many keywords.”

The Role Of PPC In Retail

Depending on your niche, you may want to look into some of the above-mentioned tactics and strategies to grow your retail business. But we can’t tell you which ones to focus on and which to ignore. This depends on your goals and the size of your budget. As a general rule of thumb, it’s usually a good idea to use multiple digital marketing strategies to grow your traffic and retail sales. This way, you’ll have a better chance of succeeding.

To answer the question, “Does PPC increase retail sales?”, we need to first examine the relationship between PPC and retail. Then, we can determine what element of PPC affects retail sales.

The Link Between PPC And Retail

Unlike organic SEO and content marketing, which focus on attracting potential customers to your website, PPC (pay per click) depends on your budget to generate revenue. When you pay for each click on your ads, you’ll typically see a higher return on investment (ROI) and faster growth compared to organic SEO and content marketing. (Source: HubSpot Blog)

There are several reasons why PPC is usually considered a faster and more effective way to grow your retail business. First, you’ll want to set up automated payment systems and use tools to track conversions and sales. This way, you’ll know exactly how well each ad campaign is doing and can optimize your efforts and spend accordingly. Second, when someone clicks on an ad or a product link, their web browser opens up in a new tab or window, creating a new opportunity for that page to be crawled by search engines. (Source: HubSpot Blog)