If you’re looking to grow your own business without having to rely on others, you’ve come to the right place. Follow these steps and you’ll be able to develop and grow your online marketing skills quickly and effectively. You’ll be able to put the “pros” to shame.
Step away from the computer
If you’ve been counting on technology to fuel your online marketing efforts, you’re going to have to step away. The best tool for the job is still old school word of mouth marketing, and it works like a charm. Whether you use social media to spread the word or make some friends and ask them to market your product for you, getting out there and talking to real people is still the best way to go.
Determine your target audience
No, we don’t mean you need to get specific with whom you’re aiming your marketing efforts at. We mean that you need to figure out who the actual people are that you’re trying to reach. Think of a time when you were introduced to a product and ended up buying it because you thought it would be beneficial to your needs. That’s exactly what you need to do here. Imagine that you’re walking down the street and you pass by a shop selling beautiful sunglasses. You don’t necessarily need sunglasses, but you think they might look nice on you so you stop in to try them out. While you’re there, the shop owner comes up to you and asks if you’d like to try out some of their other products. You hadn’t actually set out to buy anything else, but after trying on the sunglasses, you end up purchasing two cans of spray paint and a small tube of hand cream. So, in that case, your target audience was the people who owned sunglasses, but your actual goal was to buy paint and hand cream.
Set a budget
If you want to be able to grow your business quickly and effectively, you cannot afford to skimp out on key areas. One of the most important things to consider is how much you’re willing to spend on advertising. This is especially important if you’re doing it online, where the cost per click or per thousand impressions can get fairly high. If you’re looking to grow your business with online marketing efforts, you need to consider how much you’re willing to spend. If you’re looking to create a buzz in your industry with some well-placed ads, you might end up spending a lot, but you’ll gain a whole lot in return. The key here is to find the right balance between effectiveness and cost-efficiency. When you find that sweet spot, your efforts will be fruitful and you will be able to see results quickly. If, on the other hand, you’re spending too much money without seeing the results you want, it’s time to reevaluate your strategy.
Dismantle your existing marketing plan
If you’ve been carrying out your marketing activities with little to no strategy or planning, you need to put a stop to that immediately. The first thing you should do is sit down and write down all the previous marketing plans you’ve had. It’s important to look back and remember all the effort you put in and how effective it was. The next step is to set a new strategy with a fresh approach. If you want to effectively market yourself online, you need to set aside some time to figure out the best approach. You can start by looking at other successful businesses in your industry and see how they conducted their marketing strategies.
Curate a plan for content
The content you create for your website or social media accounts will be one of the most important factors in its success. A well-executed plan will provide consistency and drive more traffic to your site. When it comes to content, nobody does it better than Amazon.com. They’ve been around for a long time and have perfected the art of creating both informative and entertaining content on their site. If you’re looking to create content for your business, take a good look at what they’ve done and use their approach to create even more engaging material for your own site. Create compelling content that will make your visitors click away to learn more or purchase your product.
Utilize keywords & SEO
If you haven’t been doing any SEO on your site or social media accounts, you should start. Keywords are important because they enable your content to be found by those searching for similar material. You don’t want to overdo it and turn your content into a keyword-stuffed ball of mud, but you should use keywords where they fit naturally. For example, if you have written an in-depth piece about mobile technology and you want to make sure people find it when they’re searching for information about cell phones, you might want to consider using keywords like “mobile technology,” “cell phones,” or “smart phones.”
SEO is important because it gives you the opportunity to fix any errors on your site. When someone comes along and improves your site’s SEO without your consent, it’s a serious breach of trust. Since SEO is all about the text on your site, it’s a good idea to get a digital mapper to review it for errors. They’ll be able to tell you exactly where you should be investing your time and effort so that your site can be found easily by people looking for information on your topic.
Make sure your site is mobile-friendly
Since the majority of web traffic now comes from mobile devices, it’s an important to make sure that your site is mobile-friendly. While most browsers and mobile phones are compatible with standard desktop sites, they may have trouble displaying content efficiently. To determine if your site is mobile-friendly or not, simply load it up on your phone and see how it looks. If you find that the text is too small to read comfortably, or if any elements are missing from the page, such as a horizontal scroll bar or buttons, it’s time to make some changes. You can use a tool like Google Chrome’s Device Tool to test the mobile friendliness of any website.
Get a good mobile app
It’s important to have a mobile app for your business. Not only does it reach a larger audience than a typical web browser, but it also provides a more secure and private way for your customers to interact with you. Installing a mobile app on your phone is free, though you might have to pay a small fee to use some of its features. If there’s a particular feature you need and don’t find it within the app, try searching for it online and see if somebody has made an unofficial add-on for iOS or Android.
Put Together a plan for web visitors
Now that you have a good idea of what to include in your plan, it’s time to put it into action. Before you start marketing your product online, you need to have a plan for how to draw in and keep your web visitors. From the second they arrive at your site to the second they click on that irresistible buy button, you want to keep them engaged and feeling like you’re listening to their needs. To do this, you need to create an easy, smooth path to convert them into customers. When you follow the steps above, you’ll be able to develop an effective strategy and put the “pros” to shame.