In an effort to remain relevant, businesses must constantly update their marketing strategies and approach. One of the best ways to attract new customers while retaining the loyalty of current customers is to diversify your marketing efforts online.
Diversifying your marketing efforts means spreading your efforts across multiple channels, platforms, and media. With more people viewing content on mobile devices than on traditional websites, it’s important to have a mobile-optimized strategy in place. You should also consider creating content for social media platforms like Instagram and Twitter to increase your reach to potential customers.
Why Online Diversification Is A Effective Strategy
The strength of your online marketing strategy depends on multiple factors, but primarily on the platform(s) you’ve chosen to operate from. To succeed online, you need a strong foundation in digital marketing, SEO, and PPC. From there, you can take advantage of the many free tools available online to spread your message on social media and through email marketing.
If you’re operating from your own website, you’ll need to make sure that you have a strong foundation in terms of design and content. From there, you can take advantage of the many free tools available online to spread your message on social media and through email marketing.
In addition to a strong digital marketing strategy, businesses must also diversify their marketing efforts geographically. As consumers gain more access to information online, especially through the strength of local listings, maps, and reviews, it’s important to have a presence in the city where the consumer is located.
Creating A Digital Marketing Strategy
To effectively market your product or service to consumers through digital channels, you must first identify the platforms they’re using.
In today’s world, consumers usually access the internet through several different devices and locations. According to HubSpot Blogs research, 82% of consumers check their phones first thing in the morning and before they go to sleep at night. In addition, 50% of consumers say they read digital content while on the go – whether that’s email, Twitter, or Facebook.
By understanding your target audience’s digital behavior, you can tailor your strategy to fit them. In addition, you can use this data to gauge the success of your campaign. Imagine having a clear view of the interactions your customers are having on your behalf. That’s the power of holistic marketing through digital channels.
Developing A Mobile-Optimized Strategy
As we’ve established, today’s consumer is accessing content on the go through various devices. If you’re a business owner or digital marketer, you’ll need to make sure that your content looks good and functions well on all platforms and devices. This way, you can guarantee that your customers will have the information they need, wherever they are.
If you want to remain competitive, you must have a mobile-optimized strategy in place. To do this, simply take your desktop website and make it mobile-friendly. Then, test out the site on a variety of mobile devices. If it looks good on your phone and tablet, but not on your desktop computer, you’ve got a problem.
Once you’ve established a mobile-optimized strategy, you can use the same tactic but with different platforms. To attract consumers on their mobile device, you can create a simple landing page or use one of the many free tools to create a snappy, mobile-friendly website.
The Importance Of Email Marketing
Although social media has gained a lot of popularity over the years, email marketing still has a lot to offer.
First of all, according to MarketingCharts, email marketing is one of the most effective and popular digital marketing tactics, getting about 92% of all marketing communications into some kind of action. In addition, HubSpot Blogs research found that while only 10% of consumers are engaged with a brand through social media, 66% are subscribed to a marketing email list.
Email marketing is also one of the simplest and most affordable digital marketing strategies. You don’t need a huge budget to set up a successful email marketing campaign. In fact, you can do most of the heavy lifting for free through third-party email marketing platforms like MailChimp.
The Importance Of SEO
Before we begin talking about digital marketing, let’s take a quick look at SEO.
Also known as search engine optimization, SEO is the process of optimizing your website or blog to appear at the top of search results for relevant keywords. To put it simply, SEO is getting people to click on your website or blog content when they search for products or services related to your niche.
There are multiple things you can do to improve your SEO, like creating content for your target audience, optimizing your site structure, or using keywords in your headlines, descriptions, and content. When done correctly, SEO can greatly enhance your marketing strategy and provide you with tangible results.
The Importance Of Local Marketing
As we’ve established, today’s consumer is accessing the internet from various locations through different devices. If you want to have a successful business, you must be present in the places that your customers are. To do this, you can create a geographical target audience through local marketing. With local marketing, you’re targeting prospective customers based on their location.
There are multiple ways to do local marketing. You can create a physical storefront, deploy field salespeople, or set up shop online through an e-commerce website. Regardless of the method, you must have a clear plan in place to attract customers to your business.
The main goal of local marketing is to have someone click on your ad or contact you about your product or service after they’ve been to your website or Facebook page. To do this, you must ensure that your content is interesting, well-written, and easy to understand. In addition, you must have a call-to-action at the end of your content. Finally, you must measure the success of your local marketing strategy.
While there are many benefits to having a strong digital marketing strategy in place, remember that it takes work. To get started, simply take a few hours out of your week to plan out a strategy, then work on implementing it. In addition, take advantage of the many free tools available online to make your job easier. You can also contact us at [email protected] if you need help.