The digital marketing job market is growing, with over 400 new jobs being advertised every month. While some positions are still relatively unknown, others have become quite popular. Below, we’ll examine some of the more popular (and unknown) jobs in digital marketing and why you should consider them.
If you’re reading this, I assume you’re already aware of the enormous roles played by online marketing in today’s world. With over 80% of people in America now using the internet to get information, marketers have a golden opportunity to reach audiences that would’ve never given them the time of day before.
Account managers are important because they coordinate all of the online marketing activities for a company. This can include anything from social media management to email marketing and website strategizing. Essentially, an account manager is in charge of making sure that the whole online team is doing their job and reporting to the right people.
The best part about this job is that it requires very little experience. In fact, anyone with a high school diploma or GED can sit down at a desk for office hours and learn the basics. Once they’ve learned the ropes, account managers can step into a role where they’ll be working directly with the CEO of a company.
If you’re looking for an office job that doesn’t require you to work directly with customers, this is a great option. Because of the amount of growth in this job market, however, you should expect to earn a high salary, at least $90,000 per year.
Digital Marketing Strategist
If you’re looking for a more in-depth role, consider a digital marketing strategist. Essentially, a digital marketing strategist is someone who knows the ins and outs of SEO, social media, and email marketing and how to use each one effectively. They may also work with web designers and developers to create effective websites that can attract new customers and retain existing ones.
The main role of a digital marketing strategist is to come up with a content plan for a business. This plan can include everything from the types of articles that should be published to how many articles should be published per week. Essentially, content strategists are in charge of coming up with content that will attract, retain, and connect with customers, either directly or indirectly.
This is a very in-demand job that commands a six-figure salary. Companies that need someone to come in and take charge of their digital marketing strategy might look to professionals for advice. Since this is a high-level position, you might have to prove your value by designing a portfolio of successful marketing strategies that you can use as a reference.
Content Marketing Manager
If you’re looking for a more traditional marketing role, consider a content marketing manager. Essentially, a content marketing manager is responsible for coming up with, analyzing, and reporting on the content published by a business. This can include everything from blog posts to video content to social media. Essentially, content marketing managers work with other marketers and brand managers to create engaging content to drive digital marketing results.
The best thing about this job is that it doesn’t require a lot of technical know-how. You just have to have a good eye for stylish and attractive content. The main role of a content marketing manager is to create and maintain a content library of all the articles, blogs posts, and other types of content published by the company. This can be quite a bit of content, so expect to spend a lot of time curating and expanding your library of content.
The average salary for a content marketing manager is about $92,000 per year, but it can vary depending on the size of the company and whether or not they’re located in California or New York.
Online Marketing Specialist
If you’re looking for an entry-level position with a company, consider an online marketing specialist. Essentially, an online marketing specialist does a little bit of everything related to online marketing, including the basic functions of SEO, social media, and email marketing. They may also set up automated email campaigns, analyze traffic, or design websites.
The best thing about this job is that the skills required for it are very transferable. Since most of what you’ll be doing is using your computer and/or mobile phone, you’ll be able to learn new things quickly and easily. Plus, since it’s such a wide-open field, you’ll be able to find your match and be able to work alongside people who share your passion for digital marketing.
This is one of the more entry-level positions in online marketing, but even at this level, you can expect to make about $43,000 per year.
Social Media Strategist
If you’re looking for a more in-depth role with a company, consider a social media strategist. Essentially, a social media strategist is someone who knows how to use various social platforms, such as Facebook, Instagram, and Twitter, to grow a business. They may also use SEO, content strategy, and email marketing to grow a business on social media.
The best thing about this job is that it gets a little bit of everything, including the technical and non-technical aspects of each platform. Since this is such a broad role, however, the pay can be fairly low, starting at about $67,000 per year, but it can increase to about $110,000 or more with some extra training and/or experience. The main role of a social media strategist is to use various social platforms, in tandem with SEO, email marketing, and content strategy, to drive traffic to a website.
This is one of the more traditional marketing roles, but it’s a great choice for those who are just starting out. Not only does it get you trained by some of the biggest names in marketing, but it also provides you with a fantastic reference for a portfolio if you decide to apply for a more senior role in the future.