Director of Online Marketing at Identity Force

Looking for a challenging role to take on? How about being in charge of the entire digital marketing department of a multi-billion dollar corporation? While it might sound like a fantasy come true for those who have always wanted to work for Amazon, Google, or Microsoft, it’s a real life opportunity for entrepreneurs and digital marketers who truly want to make their mark on the world. If you have a genuine love for marketing, technology, and a desire to make a positive impact, then this may be the next step in your career. We’ll explore the details of this fascinating opportunity in this article.

The Challenges Of Leading a Digital Marketing Department

The role of the marketing director or head of online marketing is to oversee the online marketing activities of a company. This could include creating marketing strategy, marketing plans, analyzing marketing results, and more. Essentially, the digital marketer is responsible for driving new business online through digital marketing tactics and then converting those leads into paying customers and retaining those customers using inbound marketing techniques.

Because of the incredibly broad responsibilities of the role, those who can successfully lead a digital marketing department at a reputable company will have experience in marketing strategy, performance marketing, and analytics. They will also be comfortable working with sales, customer service, and support to ensure that each department is acting in accordance with the overall marketing strategy.

While this might sound like a dream job for those who already have a steady flow of leads coming in the door, it doesn’t come without its challenges. Some of the most prominent ones include:

Working With A Smaller Team

Because of the highly technical and in-demand nature of the role, employers usually prefer to hire those who have already worked in digital marketing or have experience in similar roles. The good news for those who have yet to build up a track record in digital marketing is that this job offers an incredible platform for making headway in the industry. The bad news for those who want to break into digital marketing is that it’s extremely competitive with highly skilled practitioners commanding steep pay grades. One of the major perks of this role is the opportunity to work closely with highly regarded marketing strategists, digital marketing experts, and a world class team of content creators.

Developing New Campaigns And Analysis Tools

One of the main responsibilities of the online marketer is to come up with new marketing strategies and tactics, ensuring that the company’s online marketing tactics are always up to date and effective. To do this, they will need to have access to a variety of marketing analysis tools, campaign trackers, and software platforms such as HubSpot and Segment.

Aside from the responsibility of devising new strategies and tactics, the role also includes analyzing the effectiveness of these strategies and tactics, either on your own or using tools and resources from the company. In order to do this, you will need to gather metrics such as web traffic, social media shares, and website conversion. To put this into perspective, a digital marketer at a reputable company might have to work with multiple teams analyzing different data points such as these.

The Perks Of Working For A Multi-Billion Dollar Corporation

If you are reading this, then you must be wondering how a career in marketing can be so beneficial for your personal life. Many high-paying jobs in digital marketing offer incredible opportunities to work remotely, set your own hours, and have the flexibility to take on extra projects as needed. In addition, you will get to work with some of the most prominent companies in the world, creating extraordinary platforms for personal and professional growth.

Obviously, there are significant costs associated with working for a multi-billion dollar company which include things such as healthcare, child care, and a house in the country. One of the most notable perks of this job is the opportunity to network with the most influential people in your industry, whether you’re a digital marketer at a reputable company or looking to break into the industry.

Considering all of the benefits of this high-powered position, it’s not difficult to see why so many digital marketers aspire to work in corporate environments for multi-billion dollar companies. With that in mind, here are a few of the most prominent employers in the industry that are always looking for talented marketing professionals.