While you can still go into a bricks and mortar store and buy a physical product, your options for buying similar items online are almost endless. Why? Simply put, online marketplaces such as eBay and Amazon provide you with the opportunity to purchase any product you want, when you want, from the convenience of your home. This is especially beneficial for those products that are seasonal or unavailable elsewhere (such as handmade products, artisanal goodies, and unique apparel). Online marketplaces allow you to discover a large amount of information about a product, including reviews, ratings, and insights from other users who have purchased the item previously. In this article, we will discuss the various ways you can use email marketing to its fullest extent to reach customers and potential customers in 2019 and beyond.
1. Personalize Email Content
The ability to personalize email content is one of the major perks of using email marketing over traditional broadcast marketing. Instead of sending out a mass email with a static message, you can put a personalized face to the email by including a unique subject line and first name.
Emails that include personalized content get opened up to four times as often as those with a bland, automated message, according to HubSpot Blogs research. Additionally, you can segment your list and send personalized emails to specific groups of people. If you’re using HubSpot, you can take advantage of its email marketing tools to segment and personalize your messages.
2. Measure the Success of Your Email Campaigns
Thanks to email marketing’s open-ended nature, you have an endless supply of data at your fingertips to determine the success of your campaign. You can track the open rate, click-through rate, and conversion rate of each and every email you send. More importantly, you can use tools like Google Analytics to track the behavior and habits of your audience to further optimize your approach and find what works and what doesn’t.
The key takeaway from this point is to keep things simple. Many times, especially when you’re just starting out, you’ll shoot yourself in the foot with overly complex strategies. The more you can keep things straightforward, the more you can grow your business successfully.
3. Use Different Email Campaigns For Each Type of Product Or Service
Not all products or services are created equal, and neither should your approach to marketing be. The most effective way to reach a targeted audience is with a specific digital campaign tailored to their needs. For example, if you sell fitness equipment, you might want to use a PPC (Google Adwords) campaign to reach fitness enthusiasts. Or if you’re offering dog walking services, you might want to experiment with an SEO campaign to see if you can get more clicks and conversions from potential customers.
If you have more than one product or service, you can use one platform to manage your entire digital marketing campaign, or you can use a tool like HubSpot to separate your marketing efforts into individual campaigns. For more information on how to take advantage of HubSpot’s multi-channel marketing features, check out this blog post from Thrive Business Solutions.
4. Use Automated Email Campaigns
Anyone who’s used email marketing knows how challenging it can be to get people to leave their inboxes and click on a promotional message. One of the best ways to increase the chances of someone opening and acting upon your email is to use an automated email marketing platform. The advantage of using an automated email service is that you don’t need to bother with all the steps of sending out an email manually. You can set it and forget it, knowing that your emails will be delivered and opened as quickly as possible.
The above tips will help you get the most out of your email marketing efforts in 2019 and beyond. Remember, though, that you need to put in the time to learn how to use email marketing correctly, so that you can get the most out of these tools. Once you do, you’ll wonder why you didn’t bother sooner.