The Covid-19 pandemic was just one of many unforeseen events that impacted the world in the last year. While the global economy struggled to understand the impact of Covid-19, universities reacted by establishing online learning platforms where students could access a diverse range of courses for their own personal development. The marketing industry saw this as an opportunity to engage with a new audience and provide them with the knowledge they need to flourish in a digital world. In response, several leading marketing institutions established unique online learning platforms offering undergraduate and postgraduate online degrees in Marketing.
A degree in marketing can help students gain in-demand jobs but it also provides the flexibility to engage with the global community through online learning and job placement programs.
Here, we’ll take a look at the main reasons why you might consider studyning online marketing with an international leading marketing institution. We’ll cover everything from course structure, to learning outcomes, to career opportunities.
Why study marketing online?
Since the beginning of this year, multiple universities and colleges have established online learning platforms where students can access a diverse range of courses for their own personal and professional development. The move is in response to university closures, as well as the need to provide students with quality learning opportunities during the Covid-19 pandemic. The marketing industry saw this as an opportunity to engage with a new audience and provide them with the knowledge they need to flourish in a digital world.
With several leading marketing institutions establishing online learning platforms, we decided to take a look at which courses were available, how easy it was to study, and what students thought about their learning experiences.
The ranges of online marketing courses available
We examined the websites of eight of the most prominent learning providers in the field to gain insight into what students can study, including the locations and accreditation of each institution. This way, we could establish which courses were likely to be available, how easy it was to find information on each topic, and the level of support offered through online learning platforms. The following screenshot shows the courses available on the YBMD website:
From our analysis, it’s clear that YBMD is the largest of the eight platforms we examined, offering more than 40 courses across 13 specializations, including marketing, digital marketing, e-commerce, and more.
What’s great about this website is that it provides ample information about each specialization, including an overview of the course content, specific learning objectives, recommended reading, and more. This makes it easy for future students to find information about the subjects they’re interested in without having to search for it. As a result, we think YBMD is a great place for students to begin their studies.
How easy is it to study online marketing?
To gain an appreciation for how easy it is to study online marketing, let’s take a trip back in time to the month before the pandemic hit. Back then, online degrees were in their infancy, but they had already proven themselves to be a popular choice for busy students who couldn’t devote the time to physically sitting in a classroom. Back then, students could register for an accredited online degree in marketing through a handful of reputable institutions and access the course material through a variety of learning platforms.
Since that time, the number of accredited online degree programs in marketing has more than tripled, from a modest handful to more than a dozen. This makes it easier for students to find a degree that fits their needs, regardless of where they are located.
What’s more, many of these programs are accessible 24/7, allowing students to fit learning around their schedules. This could be a significant benefit for those who need to retain a job while also learning new things. Retraining for a new job can be more challenging when there are physical classroom sessions to attend.
Where can I study marketing?
If you’re looking to study marketing, you have multiple options, depending on where you are located. Let’s take a look at some of the most prominent locations, along with the accreditation of each.
Bachelors in marketing can be found at the following universities:
- Australian Catholic University
- California State University – Monterey Bay
- Carleton University
- City University of Hong Kong
- Durham University
- Indiana University-Bloomington
- University of British Columbia
- University of Florida
- University of Greenwich
- University of Massachusetts – Amherst
- Wichita State University
In addition to these established universities, many prominent learning institutions have developed their own online learning platforms, providing students with access to a diverse range of courses. Some of the most reputable institutions that offer accredited online degrees in marketing are:
- Alaska Pacific University
- Arizona State University
- Bard College
- Bradley University
- California Baptist University
- City University of Hong Kong
- Cornell University
- Drake University
- Emporia State University
- George Mason University
- Grinnell College
- Johns Hopkins University
- Lewis and Clark College
- Minnesota State University – Mankato
- New York University
- Northwestern University
- Pitzer College
- Rice University
- San Francisco State University
- Syracuse University
What’s great about these eight reputable institutions is that they represent the best of the best in the field. These are the schools that produce some of the most influential individuals in business today, including several Nobel laureates. Not only that, but the courses offered are diverse, providing students with deep insight into the field and the ability to integrate different specializations and develop their own skillset.
What can I do with a diploma in marketing?
The field of marketing is constantly changing, with new technologies emerging that revolutionize the way brands engage with consumers and the way they learn about products and services. In 2020, the marketing industry will continue to evolve and change to keep up with consumer demands and new technologies, particularly as most industries are now functioning remotely. In addition, the range of jobs available to a marketing graduate will also continue to expand.
A bachelor’s degree in marketing will provide you with a good grounding in the fundamentals of marketing, allowing you to take on roles such as market research, consumer insights, and marketing strategy. Many of the jobs available to a marketer will require them to have a solid foundation in the field, due to constant shifting trends and new innovations emerging. A degree in marketing from a reputable institution will also make you more marketable to employers, regardless of whether you are in a marketing position or not.
In marketing, there are many specializations. One of the most in-demand are digital marketing specialists who help brands develop marketing strategies to maximize their reach online. With the explosion of social media platforms and online advertising, it’s a must for any marketing professional to be familiar with digital marketing. Some of the most in-demand jobs in marketing, as of 2022, are:
- Marketing Analytics Manager
- Social Media Manager
- Online Marketing Manager
- Digital Marketing Manager
- Inbound Marketing Analyst
- Search Marketing Manager
- Content Marketing Manager
- Performance Marketing Manager
- Corporate Marketing Manager
- Product Marketing Manager
- Mobile Marketing Manager
- Software Marketing Manager
In terms of salary, experienced marketers can expect to earn anywhere from £30,000 to £45,000 per year, depending on where they are located. Those who have a genuine interest in the social sciences can look forward to higher earnings, particularly in roles such as marketing analytics or marketing research, where they’ll likely work alongside economists and statisticians. In general, the more experience you have, the more profitable your position will be, as long as you keep up to date with the latest trends and technologies in the field.