If you’re looking to build a successful blog, then you need to have an online marketing plan. Having a plan that is strategic and detailed will help you to develop the right content to attract your audience, build your email list and grow your business.
Creating an online marketing plan won’t happen overnight. It will take some time to figure out what works for your business. However, once you do, you’ll be able to apply this time effectively to grow your business.
Create a Strategy
The first step to creating a successful blog is to develop a strategy. You need to set some key goals and objectives for the blog. These should be measurable and have a clear deadline. For example, you may want to set a goal of increasing web traffic by 10x over the next 6 months.
Having a strategy is important because it helps you to structure your content creation process. You can align your efforts towards specific goals and ensure that you’re producing content that helps you to reach your intended audience. The content will also be more focused and have a higher chance of being of a greater value.
Determine What Works
The next step is to determine what works for your business. This means you’ll need to understand your audience and their needs. You don’t need to re-invent the wheel here. There are already several tools out there that can help you with this process. For example, you can use Google Analytics to track visitor behavior on your site. With this tool, you can determine what content works best for your audience, how they engage with it and more. You can even create custom dashboards to analyze your website data easily.
Once you identify the strengths of your business, you can determine what parts of your site need to be improved upon. Maybe you need to focus more on e-commerce to increase revenue or you could use UX testing to determine the best possible conversion rates for different pages of your site.
This step is all about data gathering and analysis. You’ll need to look at the numbers to determine what is and isn’t working. Don’t just look at the results of a single experiment or action. Instead, look at the larger picture and determine whether or not this is an effective strategy overall.
Establish Key Performance Indicators
This step is all about setting key performance indicators (KPIs). Setting these KPIs is very important because it gives you a clear idea of whether or not your efforts are paying off. The KPIs should be measurable, have a clear deadline and be able to provide feedback on whether or not your strategy is effective. For example, you may want to set a KPI to increase the number of email newsletter sign-ups by 50%.
Having KPIs is important because it provides you with a clear benchmark against which you can measure your progress. If you don’t have clear KPIs, then it’s very difficult to track your progress or determine whether or not your strategy is effective. Setting these KPIs and tracking your progress is vital to the success of your blog.
Create Content That Works
Once you have a clear idea of what works for your business, it’s time to create content. You need to look at your strategy and establish key performance indicators to determine the content that needs to be created. The type of content you create should be able to help your audience solve a problem, accomplish a goal or achieve some sort of advantage.
The content creation process is pretty straightforward. You just need to decide on the focus of the content (i.e., problem, goal or advantage), select a platform and then begin creating compelling content.
Distribute Content To Ensure Reach
This step is about distributing the content you create to ensure that your intended audience sees it. Your content may be published on several platforms, so it’s important that you distribute it to as many people as possible. There are several different methods to push out content to the masses, so you need to find the one that works best for your business.
Depending on your preferred distribution method, you’ll need to consider the reach of your content once published. If you’re looking to build a substantial following, then you may want to consider using a content syndication tool to distribute your content. These tools will pull content from your blog and republish it on other platforms. Some examples of content syndication tools are Content Vizor and HubSpot. With these tools, you can focus on building your blog and content, while marketing professionals handle the distribution process for you.
If you’re looking to grow your business through SEO, then you may want to consider creating high-quality content for use in SEO. The goal is to create compelling content that human beings want to read. If you can do this, then you’ll be able to significantly improve your SEO efforts and the traffic to your site will increase.
The better the content the more likely it will be seen by the right audience. So, don’t just throw together a quick piece when you have something else to write about. Instead, spend some time creating a piece of content that is as good as possible.
Once you’ve got your content, the next step is to find an audience and build your email list. Getting these two things done will significantly increase your chances of succeeding as a blogger. So, it’s time to get creating.