You might be familiar with the expression ‘digital nomad’, commonly used to reference those who travel the world and work remotely. Well, ‘digital marketing nomad’ could be a similar term used to reference digital marketers who work remotely. But instead of globetrotting, these individuals usually work from home or a coffee shop, using the remote workplace as a means of networking and building relationships with other businesses.
In today’s digital landscape, where our world is intertwined with digital technology and all kinds of businesses have a digital footprint, being able to work remotely can be a great advantage. Those who are able to do so can largely impact their career and salary through their ability to generate business growth and generate leads for their companies.
Why Use Digital Marketing?
Many businesses do not rely solely on one channel of marketing, but rather use a combination of traditional and digital methods to attract paying customers. According to HubSpot Blogs research, 40% of businesses globally use digital marketing methods to promote their products. The research also found that 22% of marketers feel that digital marketing is “just as important (if not more important) than traditional methods, such as radio ads, billboards, and magazine spreads.”
However, despite the growing importance attributed to digital marketing, few people have the time to learn and manage the required skillset. That’s where a marketing agency comes in.
What Will You Learn From This Course?
In this marketing management certification course, you will learn the theory and practice of digital marketing from expert instructors who have years of experience in the field. You will also build a portfolio of digital marketing projects as you progress through the course. At the end of the course, you will have the ability to take the Certified Digital Marketing Professional (CDMP) certification exam.
In addition to gaining new knowledge, you will have the opportunity to develop your career as a digital marketer. You will learn from expert instructors who have years of experience in the field. You will also have the opportunity to build a portfolio of digital marketing projects as you progress through the course.
Who Is This Course For?
This course is for anyone who is interested in gaining a better understanding of digital marketing and wants to be able to implement it successfully in their own organizations. The target audience includes people who work in marketing or communications, and those who work in business development and promotion. Within those groups, you will find individuals who work for businesses both big and small, as well as for non-profit organizations. This course also suits those who are new to the industry and want to get started in digital marketing. Finally, this course is for anyone whose job involves interacting with customers via email. Whether you are sending marketing emails, responding to customer questions, or doing social media management, you will learn important practical skills in this course.
How Is This Certification Useful?
This digital marketing certification will prove useful to you in a number of ways. First, gaining this certification will allow you to take the next step in your career. More and more employers are looking for talented individuals who can implement digital marketing methods and strategies in their organizations. After completing this certification, you will be able to take the next step in your career and be able to implement digital marketing methods and strategies in your own organizations.
In a day and age when consumers have more information than ever before, and when businesses must operate in a constantly changing environment, being able to adapt and to keep up with the times is vital. This certification will allow you to do just that, by empowering you with the practical skills and knowledge required to succeed in this changing world.
This course is part of the MCC Digital Marketing Specialty Certificate. Upon successful completion of this course, you will have the ability to take the MCC Digital Marketing Specialty Certificate certification exam. This exam, which is offered by the Master of Communication Studies (MCC), is designed to assess your knowledge of marketing communications theory and practice. For more information on this certificate program, visit this link.
The MCC Digital Marketing Specialty Certificate is only one of the many specialty certificates offered by the MCC. You can gain qualification in a variety of subject areas, including marketing analytics, marketing management, digital marketing, and more! For more information on these marketing certificate programs, visit the MCC website.