Digital Online Marketing Course – The Basics

Have you ever wondered what makes a successful online marketer?

It’s not about having a bunch of websites crammed full of products you promote. That’s called “web spamming.”

It’s about understanding the basics of online marketing, cultivating a healthy social media presence, and learning to implement the best organic marketing techniques.

If you’re looking to expand your knowledge in this area, you’re in the right place. In this blog post, we’ll cover the essential components of digital online marketing as a beginner. Let’s get started.

The Basics Of Digital Marketing For Beginners

Before we dive in, it’s important to note that while this post will cover the basics of digital marketing, you won’t become an “expert” overnight. There’s a lot of information to take in, and it will take time to properly digest and implement all the knowledge you gain.

Also, make sure you have a clear goal in mind before you start doing any digital marketing. Do you want to increase your social media presence? Do you want to grow your email newsletter list? 

Once you have your clear goal in mind, you can tailor your approach to suit your needs. You can’t simply head into this venture willy-nilly and expect to succeed. You have to put in the time and effort to learn what works best for your business.

Why Do You Need A Marketing Plan?

Even if you have a strong marketing team in place, it’s important to have a plan before you execute any campaigns on social media. A marketing plan will help you keep track of what you’ve done and what you plan to do in the future. 

You can also use your plan to measure the success of your campaigns. Are you seeing the desired results you’re hoping for? Is there anything you can do to improve the engagement level of your audience? These are all important questions that can be answered by analyzing the results of your plan. 

Marketing plans aren’t only helpful for marketers either. Business owners that are familiar with digital marketing and know what they’re doing can use a plan as a road map for reaching their audience on social media. It will help guide them through the process, so they don’t get overwhelmed.

The Difference In Quality And The Difference In Cost

One of the things that makes a successful marketer is their ability to recognize quality content when they see it. It doesn’t matter if you’re promoting a product or a service — high-quality content will always trump low-quality content in terms of drawing in your audience and keeping them engaged. 

The opposite is also true. If you want to gain trust with your audience, you must produce content that is both relevant and of high quality. The cheaper the product or service you are promoting, the less quality you should expect in return.

The Evolution Of Marketing

While the field of online marketing has existed since the mid-1990s, it was only in the last few years that it became mainstream. 

The first major wave of digital marketing took place before the start of the 21st century, and it was a doozy. From what we can gather from Google Trends data, interest in digital marketing jumped up from almost 0% to 29% between 2006 and 2007. It wasn’t just a fluke interest either — during that time, there were major shifts in the ways marketers approached marketing, particularly online marketing. 

Traditional marketers, who were heavily reliant on print publications and billboards, discovered the power of the internet. With so much information available online, it became easier for them to connect with potential customers. This was a major shift and one that continues to this day. You will still see billboards and traditional print publications, but they’ve joined the digital world.

Organic Vs. Paid Marketing

You may have heard of “organic” marketing before, which focuses on producing high-quality content that will engage an audience and encourage them to engage with your brand. 

While organic marketing can be a powerful tool, particularly for smaller businesses, it can also be a very expensive and time-consuming strategy. The reason behind this is that you are responsible for identifying and going after your target audience. You have to do this through qualitative and quantitative analysis, which can get very labor-intensive. This is why many small businesses choose to forego organic marketing and go for paid marketing instead.

Paid marketing, also known as “inbound marketing,” focuses on producing marketing material that will attract customers. This can be anything from traditional print publications to online ads. Basically, you are hiring other businesses or individuals to do the legwork for you, while you focus on executing and measuring the results of your campaigns.

The Importance Of Tracking Metrics

You can’t truly understand the success of your campaigns until you track the results of your efforts. This is why it’s important to have a clear goal in mind and to set measurable KPI’s (key performance indicators) for yourself and your team. For example, did your paid marketing efforts generate the desired results? How much money did you spend on these efforts? These are all important questions you need to be asking yourself after every marketing campaign. 

You can’t afford to miss a beat in this area, as measuring the success of your campaigns will help you improve your overall strategy and make more effective marketing decisions. You can’t get lost in the numbers — it’s easy for analytics to become a distraction and make you miss out on what’s actually happening in your business. You need to keep your eyes firmly fixed on the prize and not get distracted by the process.

Key Takeaways

The importance of a marketing plan cannot be stressed enough. Having a plan in place and being able to track the results of your campaigns will help you evolve as a marketer and grow in this role. Also, make sure you have a clear goal in mind before you start doing any digital marketing. These are just some of the basics — after you have these down pat, you can begin specializing in digital marketing and expanding your knowledge in this area. With over 10+ years of marketing experience, we know exactly what we’re talking about, so you can rest assured that you’re in good hands.