Now that the coronavirus pandemic is behind us, people are looking for ways to work from home. Many companies are now willing to allow their employees to work remotely in order to reduce traveling and interactions with other people. Those who qualify can now enjoy the flexibility of working part time while continuing to earn a full paycheck.
Digital marketing is a field that can easily be done remotely. The only real requirement is a reliable internet connection and a laptop or desktop computer. Job seekers looking for a part-time gig can use platforms like TikTok and Instagram to find the perfect fit. The key to finding the right job is being attentive to the details, knowing your worth, and being persistent.
The Growth of Online Marketing Jobs
The number of online marketing jobs is steadily growing due to the growing influence of social media and internet marketing.
According to the U.S. Bureau of Labor Statistics, employment in the field is projected to grow by 26% from 2020 to 2025, more than any other type of employment.
Due to the increasing numbers of people working remotely during the pandemic, the demand for online marketing jobs is expected to boom as businesses try to get back to normal.
With so many individuals working remotely, many companies have had to adjust their work environments to make sure everyone is able to conduct business as usual. This has led to a rise in many of the different types of online marketing jobs that exist — from content strategists to digital marketers.
The Different Types of Online Marketing Jobs
There are many different types of online marketing jobs, so it’s important to be aware of the various responsibilities associated with each type of position. Here are some of the more common ones.
A content strategist is responsible for creating content that draws in and retains a target audience while engaging with them through online marketing channels.
The content strategist’s primary goal is to create valuable, useful, and consistent content for websites, landing pages, blogs, and social media channels. They may also be asked to develop content for email campaigns and text messaging programs.
The content strategist may work with a digital marketing agency to plan and produce content for various platforms, testing different types of messages to optimize performance.
This type of job often requires a strong understanding of SEO, SEM, content creation, and marketing analytics in general. Additionally, a content strategist must be versatile enough to create content for various platforms, using various tools and technologies to do so.
A digital marketer is responsible for driving engagement and growth of a business through digital marketing activities. These include creating strategy, building marketing campaigns, and executing marketing plans.
The key difference between a digital marketer and an online marketer is that the former usually focuses on one or two platforms (e.g., Facebook and Google Ads), while the latter usually works across the board, using various platforms (e.g., Pinterest, Instagram, and YouTube) to gain exposure and connect with consumers.
As the name implies, a digital marketer usually utilizes digital tools and technology to execute marketing activities. They may design online surveys to learn more about customers, set up automated emails to send out special offers, or design web pages and social media posts to promote a product or service.
This type of job requires a basic knowledge of digital marketing, as well as the ability to use various tools and technology to design and build marketing campaigns. It also calls for the ability to analyze marketing data to determine the effectiveness of past campaigns and plan future ones accordingly.
An SEO specialist is responsible for optimizing a website or blog for the purpose of improving its ranking in search engines. Typically, an SEO specialist tracks keywords and phrases that are relevant to a patient’s or doctor’s practice, and assigns a numerical value to each one based on their competition.
To become an SEO specialist, an individual must have a basic understanding of keywords, which are the words and phrases that a user will likely type into a search engine to find the content they’re looking for.
SEO specialists typically work with a digital marketing agency to plan, write, and implement SEO strategies for clients. The primary goals are to drive traffic to a website and increase conversions — whether that’s converting website visitors into paying customers, acquiring new email subscribers, or generating leads for a sales department.
This type of job often requires a strong knowledge of SEO, with a specialization in medical website SEO. In addition to knowing how to optimize a medical website for search engines, an SEO specialist should also have knowledge of how to optimize a blog for health-related searches, or how to perform link building for SEO purposes.
How to Find the Right Part-Time Digital Marketing Job
In order to find the right part-time digital marketing job, job seekers must look for opportunities that fit their skill set and that offer a competitive pay rate. In most cases, candidates can expect to make between $20,000 and $30,000 per year.
The best way to find a job in this field is through an online platform. The most popular ones include TikTok, Instagram, and LinkedIn.
With so many individuals working remotely, many businesses are now willing to allow their employees to work remotely in order to reduce traveling and interactions with other people. Those who qualify can now enjoy the flexibility of working part time while continuing to earn a full paycheck.