In this ever-evolving world, students are constantly looking for the best way to learn. With traditional learning now a thing of the past, students are looking to distance learning which allows them to work at their own pace in the comfort of their homes. With many large companies moving to e-learning programs, some of which are offering live seminars with digital marketing experts, students have many options.
What is Digital Marketing?
Put simply, digital marketing is the promotion of products or services using digital technologies (e.g., websites, social media, mobile phones, etc.). To learn more, simply type “digital marketing” into your favorite search engine and you will see countless blogs, webinars, and other digital marketing materials published by top-tier experts around the world.
Why Should You Study Digital Marketing?
With the explosive growth of digital marketing, many careers are available to those who pursue it. According to an article on the website of Future Inc., the global market size for digital marketing is predicted to grow from $8.8 billion in 2016 to $14.2 billion by 2021.
The opportunities in digital marketing are great because the field is constantly evolving and changing. Not only are new technologies emerging, but so are new methods of promoting products and services. In other words, if you’re looking to break into the field, you’ll have to constantly find yourself learning and adapting.
Is Digital Marketing Suitable for Everyone?
No, of course not! Not even close. Like most fields, digital marketing is generally suited to those who have a talent for technology and marketing. Although, with the evolving digital landscape, anyone can learn the basics and possess the required skills to be successful in this field.
Where Can I Study Digital Marketing?
There are a variety of options when it comes to studying digital marketing. As mentioned above, you can study from the comfort of your home via e-learning programs. However, if you’re looking for the best possible learning experience, you might want to consider studying in a traditional manner by attending college or university. Here, you’ll have the opportunity to engage with other students, as well as faculty and professional mentors who can help you find your footing in the field.
Top Scholarships for Digital Marketing
If you’re looking to fund your future in digital marketing, you have several options. For those interested in e-learning, the Open Top University in the U.K. offers a four-year undergraduate program that will teach you everything you need to know about the field. And for those who’d rather study in a traditional manner, the University of California, Berkeley has a number of specialized scholarships available for those pursuing a degree in digital marketing.
Career Opportunities in Digital Marketing
With a four-year degree in digital marketing, you’ll have the opportunity to gain valuable work experience and find a job in one of the many industries that utilize digital marketing. According to the Global Professional Jobs report, there are currently over 1.7 million job vacancies in the field. Here are some of the hottest job opportunities in digital marketing as of 2018:
- Web Developer
- Digital Manager
- Content Marketer
- E-commerce Manager
The opportunities for those who qualify are endless, but it takes some planning and a commitment to study the subject from the best possible sources. With so much information on the web, it’s imperative to be able to find and consume quality content when searching for information about digital marketing.
Where Can I Learn More About Digital Marketing?
To put it simply, you can learn more about digital marketing from any number of places. Although, the above resources are some of the most reputable places to learn about digital marketing, you must remember that the information is available online and can be accessed by anyone with a laptop or desktop computer.
As you can see, there are many options available to students who want to learn about digital marketing. Whether you choose to study online via a reputable institution or in a traditional manner by attending college or university, you’ll be able to find the best possible learning experience for you.