In today’s world, more and more people are getting their news and social media updates online. As a result, traditional radio and TV stations are having a hard time staying relevant. To combat this, many have turned to online marketing as a means of bringing in fresh faces and creating interest in their brands.

Whether you call it online marketing, digital marketing, or SEO (search engine optimization), the bottom line is the same: To get traffic to and from your site, you need to be using proven techniques to position your products and services in the right places online.

Here’s a quick overview of the top 5 online programs for digital marketing.

1. HubSpot

If you’re looking to beef up your digital marketing skills, then you need to check out HubSpot. This is an all-in-one marketing platform created by experienced marketers for experienced marketers. Think of HubSpot as Salesforce for marketers. With HubSpot, you can set up automated email campaigns, build personalized landing pages, and measure the success of your campaigns. Most notably, HubSpot provides you with a single place to track all of your marketing activities. This way, you can follow the progress of your campaigns, analyze the results, and refine your efforts going forward. If you’re looking for a free trial, you can get started here.

2. Marketo

If you’re looking for a robust software-as-a-service tool, then you need to check out Marketo. This marketing automation platform allows you to automate the repetitive tasks associated with marketing and sales. For example, you can set up automated email campaigns, marketing dashboards, SEO analysis, and social media engagement. Most notably, you can use Marketo to track the progress of your campaigns and analyze the results. This way, you can follow the success of your efforts and decide if you should continue or alter your strategy. If you’re looking for a free trial, you can get started here.

3. Adobe Acrobat Reader

If you’re looking for a program to create, sign, or scan documents, then you need to check out Adobe Acrobat Reader. This handy piece of software has many uses, not the least of which is digital signature verification. Meaning, if you want to ensure the person who receives a document actually reads it, the best approach is to sign it and email it as an attachment. With Acrobat Reader, you can also set up email alerts so you can be sure you’re always up-to-date on the latest news and happenings within your industry. Plus, you can create professional looking PDFs with just a few clicks of the mouse.

4. MarketBuilder

If you’re looking for a robust, yet simple-to-use, marketing automation tool, then you need to check out MarketBuilder. This product from HubSpot Inc. seamlessly integrates with their CRM (customer relationship management) tool so you can follow up with a qualified lead, set a reminder for a pitch, or analyze the success of your marketing campaigns. MarketBuilder is the ideal choice for small businesses who want to keep their budget in check and focus on growing their business rather than advertising and PR. If you’re looking for a free trial, you can get started here.

5. Zoom.

Last but not least, let’s not forget about Zoom. This video conferencing app is a great option for people who want to have instant video chats with colleagues, friends, or family. In addition to being able to connect with people, you can also use Zoom to host meetings and events, train users, and offer demo sessions. This program has all the makings of a business’ Swiss Army knife.

If you’re looking for a tool that can do it all, then you can’t go wrong with Zoom. In addition to being able to choose from a variety of beautiful backgrounds, you can ensure your calls are always private with end-to-end encryption. Plus, for a limited time, you can get a free 30-day trial here.