Online Google Digital Marketing – How to Create and Promote Your Business

If you’re looking for an easy way to promote your business, you’ve probably considered turning to the internet. With the right website and social media pages, you could gain tons of traction and make a good impression on potential customers. But, without a solid digital marketing strategy, all that internet hype can quickly turn to dust.

To keep your visitors engaged and create a lasting impression, you need to develop an overarching digital marketing strategy. Fortunately, with a little bit of planning and research, you can develop an effective strategy that will help you grow your business.

Find Your Niche

To ensure that you’re reaching the right audience with your content, you’ll want to find your niche. What is your specific target audience and what do they need? Once you’ve identified this group, you can create content that they will value and benefit from.

Though finding your niche may seem like an easy task, it can be hard to pinpoint the type of content that your audience will value the most. To make this decision easier, you can find a split test tool like ClickFunnels, which enables you to test different headlines and offers to see which ones generate the most leads. With this tool, you can get scientific by adjusting the variables, like your target audience and product, to find the exact right combination for your niche.

Determine Your Goals & KPIs

Simply put, goals and KPIs are what you’ll use to measure your progress as you move forward with your digital marketing strategy. Before you begin, it is essential to set some key objectives in mind. Without clearly defined goals, it’s difficult to know if you’re heading in the right direction or simply wasting your time. After you’ve set your goals, you can begin to track your progress through key performance indicators (KPIs).

There are four basic steps you’ll want to work through to create a solid digital marketing strategy.

Step one: Brainstorm

In the first step of your strategic planning process, brainstorming, you want to create a list of all the potential topics you can think of to cover in your content. Though it may be daunting to think about content for your entire company, you can use this list to help you determine what types of content you should create.

For example, you may want to consider creating content to attract online shoppers to your store, so you can promote your retail products. Or, maybe you’re targeting attorneys and you want to create content to promote your legal practice. Whatever your niche, you can find content ideas that are directly tied to your business goals.

Step two: Research

Once you’ve got your list of content ideas, you can move to the next step of your strategy process and begin your research. To make sure that your strategy is effective, you want to dig into the archives of well-known bloggers and websites in your niche to see what they’ve published. Though it’s great to come up with innovative ideas and be the first to bring a new concept to the table, sometimes taking a more practical approach can be more effective.

By researching and studying the existing material in your niche, you can determine what approach will be most effective for your business. For example, you may want to take a more practical angle and conduct an in-depth analysis of how other businesses in your niche operate and how you can emulate their success. This makes your content more valuable as it isn’t simply regurgitating what others have said before you.

Step three: Create

Having a clear idea of what you’re looking for, you can move to the next step of your process and create your content. Though there are a variety of platforms you can use, like WordPress or Google Docs, to create and publish content, you’ll want to consider hiring a professional writer to help you put together some compelling copy for your website.

If you’re looking for a one-stop-shop for all of your content needs, consider looking into a content management system like HubSpot, which can assist you in creating and publishing your content while giving you the convenience of tracking the results of your efforts in one place.

Step four: Measure & Review

To ensure that you’re not making the same mistake twice, you need to follow up each and every step of your digital marketing strategy by measuring and reviewing your progress. Once you’ve published your content and started receiving organic traffic, you can measure the effectiveness of your strategy with Google Analytics. This tool will track the results of your content marketing efforts and enable you to discover the ROI of your initial investment in content marketing.

If you want to dig deeper and see how effective your content is, you can use a tool like HubSpot to follow up with each piece of content you’ve published and see how users are engaging with it. This type of analysis will help you determine if your content is resonating with your audience and aiding you in reaching your goals. If it’s not, then it’s time for a course correction and you can implement a new strategy.