Have you ever thought about creating an online trial for your new product or service?
People love free trials. Allowing potential customers to try out your product or service without any obligation is a great way to gain trust and establish credibility. Showing how a product or service can be useful to real people is key in establishing a brand.
When somebody decides to try your product or service, they’ll usually do so because they trust your brand. Therefore, your product or service will usually have good reviews or good word-of-mouth marketing (or both).
If you’re wondering how to create an online trial for your digital marketing campaign, check out this blog post.
Why Should You Create An Online Free Trial?
Creating an online free trial is a fantastic way to gain exposure and attract potential customers to your product or service. In today’s crowded digital world, it’s important to find ways to stand out above the rest. Buying audiences with micro-payments can be expensive. Your online trial allows you to try out a new product or service and see how it works without any financial risk.
When somebody decides to try your product or service, they’ll usually do so because they trust your brand. Therefore, your product or service will usually have good reviews or good word-of-mouth marketing (or both). If you want to get a sense of how effective your marketing can be, you should create an online free trial.
How To Create An Online Free Trial In 5 Steps
Below, you’ll find a step-by-step guide on how to create an online free trial for your digital marketing campaign.
1. Define The Objective Of The Free Trial.
First, you’ll want to set the stage for the trial by defining the objective. The main goal of the free trial should be to attract new customers to your product or service. While having some customers is great, you’ll want to take the trial project as a learning experience and identify the key performance indicators (KPIs) to measure the success of the trial.
You might consider using a split-testing platform like HubSpot to help you identify key performance indicators. With HubSpot, you can set up automated email campaigns to track the results of different marketing and sales strategies. You can also use the platform to track the performance of marketing channels and measure the ROI of your campaigns.
2. Choose The Best Platform.
After you set the stage for the trial by defining the objective, you’ll then have to decide which platform to use for the trial. It’s important to pick the right platform. You want to use a platform that is both flexible and easy to use. Think about your target audience and the devices they use.
If you’re looking for a rapid-development platform that offers features similar to a desktop application, consider using a SaaS (Software as a Service) model. These platforms allow you to pull content and features into your own online stores. You’ll also get the benefit of a fully-operational and hosted platform. You won’t need to worry about server maintenance or updates. A SaaS platform allows for a lot of customization and integration with other applications and services.
If you’re looking for a more traditional model, you can opt for a PaaS (Platform as a Service) or a DaaS (Device as a Service) platform. A PaaS platform provides the software, storage, and servers you need to run your application. A DaaS platform gives you access to all the devices (such as mobile phones or tablets) connected to the internet through a unique address called an IP address. A PaaS or DaaS platform gives you the flexibility to choose the device you want to use to access the platform (such as a laptop, tablet, or mobile phone).
3. Design The Interface.
Once you’ve picked your platform, you’ll then have to design the interface. The look and feel of your interface will be based on your target audience and experience. A good rule of thumb is to keep it simple and clean. You should also include a sign-up or login button so that users can access your platform and try out your product or service. If you’re using a SaaS platform (such as HubSpot), you can opt to make the interface as simple and clean as possible. Keep in mind: nobody wants to use a complicated user interface. You’ll lose users if you make the interface too complex.
4. Customize The Backend.
Once the interface is designed, you’ll then have to customize the backend to work with your product or service. It’s important to make the backend as simple and straightforward as possible. Just because you have a lot of content or features to include on the backend doesn’t mean you have to complicate the process. Keep things simple and clean so that your users can navigate the platform intuitively.
5. Measure The Results.
After you’ve set up the platform with a trial, you’ll then want to start measuring the results. Use automated emails or SMS text messages to track the performance of your trial. You should track the number of orders, the order value, and the total number of unique users who accessed your platform. From there, you can calculate the number of successful trial participants and the conversion rate (the percentage of trial participants who converted to purchasers).
If you use click-to-call or click-to-email tracking, you can also track the success of your trial by looking at the conversion rates for different marketing and sale strategies. For example, you might want to try out a different call to action (CTA) for mobile users and desktop users. Or, you might want to experiment with different email strategies on different devices.
Once you have all the numerical data, you can then make proper conclusions about the effectiveness of your trial. Are you getting the desired results? Is there any room for improvement? Do you need to change the objective of the trial?
If you wanted to create a 30-day free trial for the new Tesla Model 3, you’d use a tool like Harvest to quickly create a landing page and gather email addresses.
To get started, visit https://docs.getsmartterium.com/getting-started/create-a-landing-page-with-harvest/ to register for a free account. From there, you’ll be able to choose a theme for your landing page, add your CTA (call to action), and begin collecting email addresses.