So you’re interested in studying digital marketing in the United Kingdom. Maybe you’ve already graduated and are now looking for a new challenge, or maybe you’re considering it as a long-term career move. No matter your reasons, you’ve come to the right place. Keep reading.
Why Study Digital Marketing in the UK?
The UK government actively encourages international students to study in the UK, with highly competitive tuition fees and a generous student life. What’s more is that this country has some of the best research institutes in the world. If you can’t immediately think of a reason why you might want to study in the UK, consider visiting some of the top-rated universities in the country.
The UK also prides itself on being at the forefront of digital marketing innovation. With many of the world’s top agencies operating out of London, it’s no surprise that this city is home to some of the most innovative brands and digital marketing courses. It is therefore essential that you learn everything possible about digital marketing in the UK.
If you want to study in the UK and are seriously considering a digital marketing course, you need to make sure that the university you choose offers a reputable brand. UK universities are internationally-renowned and a great choice for students. The country’s prestigious Russell Group of universities consistently ranks among the top ten in the world for graduate employment, so you can be sure that you’re progressing into a high-quality job.
To name just a few, the University of Warwick, the University of London, and the University of Manchester all offer very reputable digital marketing degrees. What’s more is that these are just a few of the many top-rated universities in the country. If you’re looking for a top-notch UK university, you’ve come to the right place. Now, let’s take a look at some of the different types of digital marketing courses on offer.
The Basics of Digital Marketing
As the name would suggest, the basics of digital marketing are essential to becoming a successful digital marketer. Without understanding the fundamentals, you’ll never fully grasp the advanced concepts and fancy tools of the trade.
If you’re new to digital marketing, the best thing for you to do is to familiarise yourself with some of the elementary concepts. Luckily, the UK government has you covered. It recently released a set of teaching videos specifically designed to bring marketers up to speed. The five-video series, called Digital Marketing Foundations, is worth watching. It covers SEO (search engine optimisation), SEM (pay-per-click), SMM (social media marketing), MES (marketing analytics), and ICTR (internet marketing).
The video series is extremely accessible, and even if you’ve never heard of SEO or SEM, you’ll know right away what they are and how they work. This is thanks mainly to the video lessons, which walk you through each concept step by step. The video series is a great place to start if you’re looking to understand the fundamentals of digital marketing. If you want to delve into more detail, you can always look to some of the well-established marketing degrees in the UK.
Digital Marketing Specialisations
If you’re passionate about marketing, you’ll easily find your specialisation of choice among the many digital marketing courses in the UK. What’s more is that the British government actively encourages students to specialise in a market they’re passionate about. Therefore, if you love marketing, there’s no wrong choice when it comes to your specialisation.
It’s a common mistake for students to flock to a subject they think will earn them the best future career salary. This often results in a degree in Digital Marketing being over-shadowed by the more lucrative options of Business Administration or Economics. Naturally, this can lead to dissatisfaction with the course and maybe even a drop in student engagement. It’s important to identify a career path as early on in your studies as possible, and with so many specialisations to choose from, it’s easy for you to find your calling. Don’t be afraid to specialise in a field that might not necessarily be the most lucrative option, but it sets you up for a successful career in the industry. What’s important is that you’re able to see yourself continuing in the field long after you’ve left university.
If you’re looking for digital marketing jobs, you might want to consider doing some research into the various specialisations available. This will help you pinpoint the right course for you, as well as expose you to some of the most in-demand jobs in digital marketing. Keep in mind, however, that not all specialisations lead to a lucrative career. For example, a degree in Marketing Management might put you ahead of the competition, but it won’t necessarily land you a high-paying job. What’s important is that you identify a specialisation that you’re passionate about, and that it leads you to a job you enjoy.
Doing research into the various specialisations in digital marketing is a great way to find the right course for you. Moreover, with many highly-skilled positions coming up, it’s the perfect time for you to further specialise. What’s important is that you’re able to see yourself continuing in the field long after you’ve left university.