So you’re interested in pursuing a career in online marketing. You’ve decided to pursue formal education in the field, and you’re searching for learning opportunities in your area. Where should you look?
You may be wondering: “Should I look in traditional classrooms or should I learn online?” If you’re looking for an easily accessible (and no, we don’t mean online!) learning platform, then you should definitely look into taking an online course. If you’re a marketing pro, or you simply want to improve your skills, then consider taking an immersive learning course or a course at a reputable university.
Here’s a short list of some of the best online marketing courses in Canada. Take a look, and find out what courses suit you. You can also contact the universities directly to find out more about their online marketing degrees.
Online Marketing: The Basics
To begin with, you should take a look at online marketing basics such as SEO, PPC, and content marketing. If you’re looking for an overview of the field, you can start with the basics. For example, the Search Engine Optimization for Dummies guide is a good place to start if you’re looking to learn SEO. Keep in mind that some universities may require you to take an SEO course before you can graduate. However, even if you don’t fit the mould of a typical university student, these courses are worth taking just to gain some invaluable knowledge.
On the subject of SEO, you should also look into the following courses:
SEMrush Short Survey Marketing
SEMrush is a software that helps you monitor and analyze the performance of your social media accounts. To do that, it tracks your interactions with other users, and gives you the ability to analyze the behavior of your followers. One of the distinguishing features of SEMrush is that it allows you to set up customizable email campaigns, and analyse their performance. For example, let’s say your marketing plan calls for you to send out weekly emails to your customers. You can set up email campaigns with a simple click of a button on SEMrush. From there, you can determine the best time to send the email, what content should go in the email, and even set up automated follow-up emails.
One of the distinguishing features of SEMrush is that it allows you to set up automated emails. So, if you wanted to, you could set up a weekly email to go out to your customers with the week’s top stories. Or, if you’re running a store, you could send out a monthly newsletter to your customers. The possibilities are endless. You can even create email campaigns that automatically respond to certain email addresses. For example, you could create an email campaign that automatically responds to anyone who emails you with a query about your products. The possibilities are endless with automation in email marketing.
Digital Marketing Strategy
If you’re looking for an in-depth course that will help you develop a game plan for the growth of your business, then you should look into digital marketing strategy. In a nutshell, digital marketing strategy is all the steps you need to take to get an online following, and use that platform to effectively market your products or services.
Why should you study digital marketing strategy? It will help you understand the underlying basis of online marketing, build a foundation for further knowledge, and give you the ability to accurately assess your progress.
There are a variety of online courses you can take that will teach you everything you need to know about digital marketing strategy. However, if you want a more hands-on approach, you can take a look at the following Bachelors in Digital Marketing:
Bachelors in Digital Marketing
- Media Management
- Social Media Management
- Advertising & Analytics
- Strategic Marketing
- Digital Marketing.
To find out more about the above-mentioned bachelors, feel free to consult this useful web page which provides you with information on the required skills, job opportunities, and salary ranges for each of the marketing specialties.
Digital Marketing Certificate
If you’re looking for a shorter course that will allow you to gain the knowledge and skills you need to become a confident digital marketer, then you should look into a Digital Marketing Certificate program. These types of courses are often times taught online, and they can range from one to three months in length. Within that time frame, you will learn everything you need to know about the field from a strategic standpoint.
A Digital Marketing Certificate does not require you to study the various in-demand specializations listed above. Instead, you will study general principles, and gain the skills you need to begin a successful career in the field.
Marketing for Management
If you’re looking for a more general introduction to marketing, then you should look into a Marketing for Management course. A Marketing for Management course will teach you the basic tools you need to be effective in your role as a manager. What sets these courses apart from other marketing degrees is that you will also get the opportunity to participate in class projects, and gain valuable experiences that will help you become a confident marketer.
To learn more, you can visit this page, which provides you with information on the required skills, job opportunities, and salary ranges for various marketing management roles. It also provides you with a detailed analysis of the job market, and reveals interesting facts and statistics about the marketing management industry.
Other Online Marketing Degrees
If you’re looking for a more specialized course, then you can take a look at the following online marketing degrees:
If you’re looking for an in-demand specialization that will allow you to gain valuable knowledge and gain experience in the field, then you should look into a Partnership Marketing degree. Partnership marketing is a combination of marketing and sales that are used to promote a business idea or product. Typically, partnership marketing courses are taught at the graduate level, and they can range from one to two years in length. In this time, you will learn the basics of marketing, and gain the skills you need to become a competent salesperson.
What makes a good partnership marketer? First, you must be able to identify suitable sales partners, and effectively develop strategic plans to market a product or service. Second, you must be able to convince potential partners that your idea is worth pursuing, and be able to negotiate terms with them if the deal goes through.
As marketing and sales professionals, your job is to convince people that your product is valuable. However, oftentimes, we neglect to do this through traditional marketing methods. Instead, we resort to less traditional methods such as social media, content marketing, and PPC. While these methods may produce results, they cannot produce the results you’re looking for if you don’t have a good strategy behind them.
If you’re looking for an in-demand specialization that will prepare you for a career in marketing, then you should definitely take a look at a Partnership Marketing degree. Not only will it allow you to specialize in a field that is quickly growing, it will also give you the skills you need to become a competent marketer.
Digital Marketing Specialties
If you’re looking for a job in the marketing department of a company, then you must have at least a bachelor’s degree in marketing. A marketing degree will give you a leg up in the job search, and prepare you for a job in a specialized area of digital marketing.
To keep things simple, let’s examine what makes up digital marketing. Typically, this will include anything found online, or on a cell phone that uses the internet to connect with other users. Email marketing, social media marketing, and search engine optimization are the three main pillars of digital marketing. In today’s world, any business or individual that wants to reach customers needs to consider using digital marketing to do so. Any business or brand that wants to engage with customers should also consider digital marketing as a tool. Finally, a business or individual that wants to sell a product or service online should also consider using digital marketing as part of their marketing plan.
If you’re looking for an overview of email marketing, then you can start with this introductory tutorial from HubSpot. In it, they cover all the basics of the subject including: